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Ningbo, January 5 (Xinhua) -- "The first time I came to Ningbo from Kaohsiung, I carried a leather box of 'pots and pans' over, because I was worried that I would not be able to buy it in Ningbo. Cai Mingdong, a Taiwanese businessman who started his business in Beilun District, Ningbo City, Zhejiang Province, still remembers the "embarrassment" when he first became acquainted with this land.
After more than 20 years of rooted life, Cai Mingdong has long been regarded as "half" of Ningbo by his colleagues - he not only knows where the tallest building in Ningbo is and where the most authentic restaurants are nearby, but also understands what the biggest advantage of Ningbo friends is.
"Ningbo people are warm and meticulous in their work." Recalling the experience of starting Ningbo Riding Electronic Technology Co., Ltd., Cai Mingdong was impressed by the help provided by local cadres. "At first people weren't quite familiar, but they were always very patient. I asked for advice, and they all tried to answer. Even if I hadn't asked for advice, they would have thought of the difficulties I might encounter and tried to help out. ”
On November 24, 2021, Cai Mingdong (first from the left) asked employees about production in front of the assembly line of the microphone holder. Photo by Xinhua News Agency reporter Gu Xiaoli
In cai mingdong's eyes, Ningbo is a "blessed land". From the initial OEM manufacturer of audio and video equipment to a professional manufacturer focusing on electronic connectors, various types of audio and video cables and audio stages, Cai Mingdong has taken Riding Company to become a dominant enterprise in the industry, with an annual output value of more than 80 million yuan.
We must stand in the customer's position and "put everyone in their hearts". This is a sentence that Cai Mingdong often hangs on his lips. "If a product can only be bought by consumers for 1 yuan, then our goal is to make this one two, three or even more, and show everyone a better 'cost-effective'." Even if the price of raw materials rises, he must leave enough buffer time for customers to prepare.
Over the years, Cai Mingdong, who was the president of the Association of Taiwan-funded Enterprises in Beilun District, has never forgotten his social responsibility. He actively participated in the east-west cooperation and counterpart support organized by relevant departments, and his public welfare footprints spread throughout Guizhou, Jilin and other places. At the beginning of 2020, when the new crown epidemic broke out, Cai Mingdong donated materials for frontline epidemic prevention workers for the first time.
On November 24, 2021, Cai Mingdong (first from the left) and employees discussed product processes in the company's workshop. Photo by Xinhua News Agency reporter Gu Xiaoli
"How can we 'put everyone in their hearts'?" Trying to share, trying to make more people live a better life, is a great way to do it. Cai Mingdong said that when the epidemic was at its worst, the government department reduced a lot of taxes and fees for enterprises, and enterprises should learn to give back, "not only to give back to the society themselves, but also to drive more people to contribute together."
In September 2021, at the initiative of Cai Mingdong, a number of local Taiwan enterprises jointly donated 620,000 yuan to establish the "Common Prosperity • Happy Homeland" charity public welfare fund, and all the fund expenditure was used for the construction of local common prosperity. In Cai Mingdong's view, building common prosperity is a "big project", not something that can be done well by individual entrepreneurs, but if more and more people respond, everyone has money and strong contribution, and they can gradually achieve the goal carried by the name of the fund - to build a "happy home" in "common prosperity".
Cai Mingdong believes that young Taiwan businessmen will no longer come to the mainland with a suitcase of "pots and pans" to start a business, because compared with more than 20 years ago, the mutual understanding between the two sides of the strait has been greatly enhanced. He observed that the more often young People in Taiwan run to the mainland, the more enthusiastic and fond they will be for the mainland. "It is necessary to further strengthen cross-strait people-to-people exchanges, especially youth exchanges. The more we communicate, the more we can go together and explore the road to common prosperity. Cai Mingdong said.