On December 31, on the cross-Chinese New Year's Eve, in the rooftop area of zhenghong city in Zhengzhou, the merchants gathered in a sea of people, and countless handsome men and women gathered here, which can be described as lively.
If you think of a blind date or a concert, you're dead wrong.
The correct answer is that Wuling Motors' tide play cross-Chinese New Year's Eve held here.
I have to serve, Wuling Car can really play.
I remember that before the advent of the Hongguang MINI EV, Wuling Motors seemed to have always been the representative of tool cars. Although sales are good, most of the customer groups are consumers in third- and fourth-tier cities, or some people who do some small business on their own.
And most of these people are greasy uncles who are 40 years old.
Therefore, no matter how you think about it, you will not associate the words such as fashion, fashion and popularity with Wuling Motors.
However, all this has changed after the emergence of the Wuling Hongguang MV.
In July 2020, the Hongguang MINI EV was officially launched.
As a pure electric vehicle with a starting price of less than 30,000 yuan, at the beginning of the listing of this car, many people may think of this pure electric vehicle that is cheaper than "Old Man Le", and the target customers should also be some of the older people, and the sales volume may also be unknown.
Unexpectedly, after the listing of Hongguang MINI EV, not only did the sales volume go all the way red, but also quickly replaced the Tesla Model 3, which continuously dominated the sales champion of domestic new energy vehicles.
Moreover, the vast majority of buyers of Hongguang MINI EV are still some young young sisters after the 90s.
It is no exaggeration to say that overnight, the Hongguang MINI EV has become a veritable "net red car".
At the same time, Wuling Automobile has also held a huge "tide reform festival" in many medium and large cities across the country.
On the Internet, you can see that the Hongguang MINI EV includes a variety of models such as convertible version and pickup version, which has become a cultural and popular symbol.
On August 31 this year, Wuling New Energy took advantage of the victory and launched a relatively high price and positioning model Baojun KiWi EV.
Although this car is also a miniature urban scooter, it is clear that its starting price of 69,800 yuan is more than a little higher than that of the Hongguang MINI EV.
Moreover, in terms of appearance design, the new car adopts the design concept of GM Wuling "interstellar geometry", which looks very technological and futuristic.
In terms of configuration, the entire series of Baojun KiWi EV models are equipped with a 10.25-inch full LCD instrument panel, multi-function steering wheel, navigation and road condition information display, voice control air conditioning telephone and navigation, Internet of Vehicles, OTA upgrade, Bluetooth remote control key, driving mode switching, body stabilization system, automatic parking, uphill assist, main passenger seat airbags, second row of independent seats, in-car PM2.5 filtering device, reversing radar, aluminum alloy wheels and battery preheating.
Mid- to high-end models are equipped with reversing images, keyless start and keyless entry functions, remote start functions, mobile phone wireless charging, 64-color interior mood lights, hidden door handles and electric adjustment functions of exterior mirrors.
It should be said that for those consumers who pursue individuality and like mavericks, Baojun KiWi EV is a good choice.
Finally, to sum up: Wuling is no longer the Wuling of the past, what fashion needs, Wuling will make.
That's why there's the super shocking cross-Chinese New Year's Eve scene you saw at the beginning of this article.
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