From the release of the Qualcomm Snapdragon 8 mobile platform on December 1 to the first working day of 2022, Meizu is a little big move. It is only to promote the price reduction strategy of the models on sale, and it has not yet sent blessings to the Qualcomm Snapdragon 8 mobile platform. Especially on the first working day of 2022, when all brands are warming up, Meizu is not even open for official blogs, which is a rare phenomenon.
While everyone was discussing what Meizu was playing, meizu official blog finally began camp at 15:00 on January 5. Officially, "Representative of the new students, see you tomorrow." The accompanying picture is also very interesting, like a newborn green shoot. As for what kind of big move?
At present, the industry agrees that the charm blue mobile phone is finally going to start warming up, because last year Meizu officially announced that the charm blue brand has re-emerged. However, after the restart of the charm blue brand, a series of accessories were released, and no mobile phones were released. This time should be the first mobile phone warm-up after the restart of charm blue, and now it is really difficult to say what is the positioning model.
Mei Lan entered the mobile phone jianghu under the slogan of young people's good products and became famous in a world war. It also allowed Meizu's volume to directly increase from a million to a million, but with Li Nan's departure, Meilan was beaten into the cold palace. Huang Zhang announced that Meizu would only do flagship aircraft after meizu, returning to the era of small and beautiful. However, with the change of the competitive environment, Meizu only does small and the united states has not brought much change to this brand, but the sales volume is not as good as a day, and the overall sales volume in China has accounted for less than 1%. Not as good as the new generation of realme, iQOO and other brands. Under such a big premise, Meizu must increase its own volume, otherwise everyone will forget this brand.
If you want to increase the volume, you must rely on low-end models, and the flagship alone cannot do it. Looking at all brands in the field of smart phones, all brands are doing this, the flagship is used to enhance brand influence and show technology, and the low-end machine is the magic weapon of market volume. This should be the reason why Meizu did not compete for the first batch of Qualcomm Snapdragon 8 mobile platforms this time, first make their own volume, first release the model of the Charm Blue brand, and then say flagship.