Today, news such as "Kindle or withdrawing from the Chinese market" and "Kindle large-scale shortage of goods" appeared on Weibo hot search, triggering heated discussion among netizens.
In response to this news, CCTV financial reporters contacted Amazon China, and the other party responded: We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market.
According to the reporter's investigation, at present, on amazon's official website in China, the full line of kindle products has shown no stock, and the official kindle self-operated store on the Jingdong platform has also appeared a large area of stocklessness, leaving only a youth version of the e-book reader for sale. In October last year, Kindle's official store on Taobao was closed.
What kindle products are out of stock? Can I get the spot when I buy it now? The reporter visited the offline and online Kindle flagship stores to find out.
"Is this one in stock?"
"Out of stock."
In the Amazon Kindle offline flagship store located in the Expo Source Shopping Center, the three products of The Kindle Youth Edition, Classic Edition and Premium Edition were displayed, and from time to time customers came to understand the products.
According to the staff in the store:
The classic version is more cost-effective and more people buy it. The classic version of the paperwhite 4 is in stock, 8GB is available, 32GB is not, because today there are just customers who bought 15 units, so there is no stock in the store, you can book now, about a week or so can be shipped, if you want to buy at least a week in advance. The two paperwhite 5s in the store sold yesterday, and the company has not shipped them yet, but they can be booked now, and they can be shipped by express tomorrow, and if they are fast, they can be shipped that night. The Premium Edition of kindle oasis is currently out of stock, and even if it is in stock, it is only 32GB. The youth version is in stock. ”
In the Kindle Jingdong self-operated flagship store, at present, only the youth version is in stock in the store, and other versions are shown to be out of stock.
According to the store's online customer service, other payments are temporarily out of stock, and will arrive in the later stage, and the specific arrival time cannot be determined.
Why is the Kindle out of stock? Online customer service said that "the goods are hot and there are no goods in many areas." Offline flagship store staff said, "Every year before the Spring Festival is the peak of sales, even if the annual meeting is not held, some companies will also send some gifts to employees, so now there are fewer goods." If you want to buy it, you can book it in advance. ”
Will Kindle exit the Chinese market? Will stores be affected? Kindle Jingdong's self-operated flagship store customer service said, "We are officially authorized agents of Amazon, and we have not received any news about this." ”
Some offline flagship store staff said that they have not received news at present, nor have they heard, "I myself bought a paperwhite 5 last month, less than a month, if I want to quit the Chinese market later, then our company will definitely let me not buy, there may be no after-sales and the like in the future." ”
For the news of "Kindle or withdraw from the Chinese market", some netizens said, "Don't quit, Kindle is too convenient to read books." ”
Some netizens also said, "Buying is equivalent to watching, almost forgetting that I still have this thing." ”
The Kindle is an e-reader designed and sold by Amazon Amazon. The first Kindle was released on November 19, 2007, and entered China on June 7, 2013. Users can use the Amazon Kindle over a wireless network to buy, download, and read e-books, newspapers, magazines, and more.
In 2018, the Kindle e-book reader has sold millions of units in China, and China has become Amazon's largest market for global Kindle device sales; at that time, the total number of books in the Kindle China e-bookstore was nearly 700,000 copies, an increase of nearly 10 times over 2013. According to the data compiled by the China Commercial Industry Research Institute, the market size of Kindle from 2014 to 2017 was 3 billion yuan, 3.2 billion yuan, 3.4 billion yuan and 3.7 billion yuan, respectively, with an average annual growth rate of around 7%.
Although Kindle occupies a leading position in the ink screen e-book reader market, in recent years, many domestic brands such as Palm Reading, Reading, JD.com, Dangdang and other domestic brands have also successively launched their own e-book reader products, at the same time, iReader, QQ Reading, Jingdong Reading, WeChat Reading and other mobile apps have attracted a large number of online reading users, which has further impacted The Kindle's market share.
(Source: Morning News, CCTV News, Beijing Daily)