At 20:00 on December 31, Xiaomi 12 officially went on sale, according to Xiaomi, omni-channel 5-minute sales exceeded 1.8 billion! It can be seen that Xiaomi 12 is still very sought-after this time, after all, the configuration and price of Xiaomi Mi 12 are there.
And unlike the digital series models released in previous years, Xiaomi 12 stock is also very much, this time basically do not need to grab, you can buy at any time, do not have to increase the price to find scalpers.
However, while Xiaomi 12 is open for sale, some netizens said that this time Xiaomi 12 is afraid that no one buys it, so there are so many goods, otherwise it is impossible.
Seriously, as soon as this sentence is said, it can only be said that Lei Jun is really difficult, when Xiaomi was out of stock before, he said that Lei Jun was playing monkeys, and now that there is a stock, he complained that it was because no one bought it.
Now let's talk about why Xiaomi was always out of stock before, but now it is not out of stock?
Why xiaomi is out of stock before, because xiaomi is taking the cost-effective route, many mobile phones are set at a starting price of 1999 yuan, when the mobile phone was just launched, this price basically did not make money, and even a slight loss was possible, so xiaomi had less stock in the early stage.
Slowly, as the mobile phone sells more and more, various costs will come down, and at this time the mobile phone will have a profit, so Xiaomi will launch a large number of goods in the later stage, so as to ensure profits.
Not only that, Xiaomi uses the FOUNDRY model, and its production capacity has also been greatly affected, so it cannot prepare too many goods in the early stage.
So why are they in stock now? Now xiaomi 12 is impacting the high-end, profit is certainly guaranteed, so there is no need to make money by playing the time difference, and it is necessary to ensure that there is a supply at the beginning.
Secondly, now Xiaomi has also made great preparations in terms of production capacity, after all, Xiaomi wants to impact the world's first, how to do it without mentioning production capacity? Therefore, there are self-built smart factories, and the production capacity is relatively guaranteed.
Moreover, now that Huawei's mobile phone is declining, Xiaomi has been trying to grab Huawei's vacated market share, to benchmark Apple's, if it is still out of stock, is not it your own digging pit to jump in? Therefore, it must be well stocked.
In fact, if you really pay attention to xiaomi mobile phones, starting from xiaomi 10, in fact, it is not very dependent on grabbing, basically there is stock, and xiaomi 11 is even more so, so xiaomi 12 is also an exception.
So is it true that no one buys it? Of course not, now Xiaomi has sat in the top 3 in the world, sales have been very large compared to before, can only say that there is no shortage of goods now, or because Xiaomi wants to impact the high-end, to become the world's first, there is no longer a need for the previous marketing model, but also to improve production capacity.