Just past the New Year's Day holiday, wonderful and special festivals have added a lot of color to Songjiang's cultural tourism market. According to statistics, from January 1 to 3, 2022, the 16 scenic spots (points) included in the monitoring of our district received a total of 180,200 tourists, and the operating income was 5.6436 million yuan, an increase of 27.03% and 21.07% respectively year-on-year. Among them, Chenshan Botanical Garden received 11,700 tourists and operating income of 413,400 yuan, an increase of 138.78% and 97.99% year-on-year, respectively; Sheshan National Forest Park received 76,200 tourists, an increase of 48.54%; Guangfulin Cultural Site received 17,400 tourists, an increase of 135.14%. The district held 52 various holiday cultural activities, and the number of participants in offline activities reached 2786.
During the New Year's Day, the cultural and tourism system of the whole region strictly implemented the relevant requirements of the national, municipal and district cultural tourism holiday work, and did a solid job in epidemic prevention and control and safe production. The cultural tourism market runs smoothly and orderly, there is no gathering of personnel, no major tourism safety accidents and tourism complaints have occurred, cultural tourism products are rich and diverse, cultural tourism activities are exciting, and citizens and tourists immerse themselves in a beautiful holiday and share happy times.
The form of activities is rich and the brand effect is prominent
"It is a traditional custom to ascend on New Year's Day, and it is very happy to pray for a long and healthy life at the top of the mountain, and to celebrate the New Year with friends." Ms. Fan from the Junkangyuan community in Sheshan Town made an appointment with her neighbors to climb Sheshan a few days in advance. On January 1st, the 16th Shanghai Sheshan New Year's Day ascent activity was held, the activity was broadcast live, the online citizens actively participated, the heat did not decrease; offline arranged folk customs exhibition boards, wishing trees, but also carried out intangible cultural heritage dance grass dragon performances, etc., Chen Jiru, Zhao Mengfu, Lu Ji and other "historical celebrities" also traveled through ancient and modern times, composing poems and songs on the spot, greeting the first dawn of the New Year with the citizens.
Start the "warm winter journey" with music and compose a beautiful new year with musical notes. At the Happy Valley Colorful Music Festival, the style saxophone makes people feel like strolling through the streets of a foreign country, the Wa wooden drum music shows the vigorous vitality of the tribe, and the hot drum kit highlights the wildness of the "rhythm master"... In front of the stage, many tourists lined up in an orderly manner, waiting for an interactive group photo with the "handsome ghost NPC" who had previously become popular on the Internet. "We were a group of eight, and we got in line at 2:30 a.m." Tourists at the top of the line told reporters.
In addition, the Cloud Granary "will enter the drama workshop" ushered in the children's theater performance season, and the "Mr. Pete's Magical Machine" was launched on New Year's Day, which set humorous magic, funny mimes, funny juggling in one, and the audience and Mr. Pitt celebrated the New Year together.
The countryside of Songjiang is also full of New Year's atmosphere. Citizens meet at the "Eighty-Eight Acres of Fields" country house to experience special activities such as rice food catering, outdoor barbecue, animal feeding, etc.; Wanying Ecological Farm, Wushe Farm, Home Green Rainbow Farm, etc. have become a good holiday place for the "Strawberry Control" to enjoy the beauty of returning to the garden in the New Year.
Deep integration of cultural tourism Business-tourism linkage empowerment
During the New Year's Day, participate in a variety of theme exhibitions and cultural activities, and feel the cultural heritage of Songjiang as a new fashion for the festival. Yunjian Granary held the "Tongbo Huihai - Sun Jiapei Oil Painting Exhibition", the water-themed works are restrained, elegant and kind, bringing the audience both visual and emotional enjoyment. Guoji Art Museum launched the "Striving for a New Era - The Sixth Cursive Book Exhibition Touring Exhibition of Shanghai", which is composed of works from the presidium members of the Shanghai Book Association, all the members and judges of the Seventh Cursive Book Committee, with many highlights, magnificent atmosphere, and endless streams of visitors to the exhibition.
At the same time, The Xianhe Art Museum's "Ink on ink - Nomination Exhibition of Chinese Painting Masters" showed the audience the latest achievements in the artistic creation of Chinese painting, highlighting the cultural heritage of the Shanghai School and the charm of Songjiang City. "What we show is the magic of color on the ink background." Wang Haixia, head of Xianhe Art Museum, said that 12 painters presented the pen and ink taste of Chinese painting and the experimental nature of formal expression, which constituted an enterprising state at the level of artistic expression. In addition to the exhibition of calligraphy and painting, various venues in the Cangcheng Historical and Cultural Landscape Zone held the "Search for Cangcheng Old Time Memory Art Exhibition", through the display of documents and historical materials, bills and land deeds, farming tools, weaving utensils and other physical displays, so that citizens and tourists can listen to the stories behind the buildings and exhibition halls, retrieve the memories of the old times, and feel the process of urban change.
It is worth mentioning that during the New Year's Day holiday this year, the integration of culture and tourism is stable and innovative, and the linkage effect of business and tourism has emerged. Major merchants launch promotional activities through precision marketing and early warm-up. In the "Cloud Corridor Good Market", the Shuangdan Celebration takes "Christmas new year's Day" as the entry point, holding special markets, cultural and creative display catwalks, performing arts interactive tour, DIY handmade experience and other activities, the scene is popular; Jiuting Gemdale Square opens a light encounter market, winter goodies, traditional crafts, exquisite jewelry, etc., becoming a good place for New Year's Day leisure shopping; Laifen Snack Museum holds winter disc food pie activities, launching discounts, exchanges, gifts and other preferential activities to bring holiday snack shopping benefits to consumers.
■ Photo by reporter Zhu Yinghong
■ Text editor Li Xiang Lu Jia
■ Column Editor-in-Charge Yang Lu ■ Column Editor-in-Chief Zhou Fanbo