During the Spring Festival holidays in 2022, the weather in Suizhou City is sunny most of the time, the enthusiasm of citizens to travel is high, and blessing tours, vacation tours, and parent-child tours are welcomed by the majority of tourists. Affected by the epidemic, the tourism market is dominated by tourism in and around the city, with fewer medium- and long-distance tourists, and the overall cultural and tourism market is active, stable and orderly, and good economic and social benefits have been achieved.
Spring Festival holiday culture and tourism market data
During the Spring Festival holiday in 2022, Suizhou received a total of 1.032 million tourists, a year-on-year decrease of 14.4% over 2019 and a year-on-year increase of 4.4% in 2021; the total tourism revenue was 550 million yuan, a decrease of 9.8% compared with 2019 and a year-on-year increase of 3.8% in 2021. A-class tourist attractions received a total of 131,000 tourists, a decrease of 11.4% over 2019 and a year-on-year increase of 4.0% in 2021; the average occupancy rate of star-rated hotels was 37.8% (the number of rental rooms was 482, and the number of rooms available for rent was 1276) Which was 10.1 percentage points lower than the average occupancy rate of star-rated hotels in 2019 and 2.6 percentage points higher than that of star-rated hotels in 2021.
Holiday culture and tourism market operations
First, cultural tourism New Year activities are rich and colorful
During the Spring Festival, Suizhou City, with the theme of New Year Liushun (Shunxin, Shunyi, Shunfeng, Shunshui, Shunqi, Shunfu), through customizing the "Cultural Tourism New Year" promotional poster mobile phone screensaver, "Suizhou Welcomes You" Suizhou element emoji, scenic New Year new year short video, mobile phone call ringtones, Suizhou Cultural Tourism New Year Celebration Activities, planned to launch the 2022 Suizhou Cultural Tourism New Year series of media products, to create a festive and harmonious Spring Festival festival atmosphere in the city, and in-depth publicity and promotion of the image of "Shen Yun Suizhou Love at First Sight" urban cultural tourism.
Second, key scenic spots continue to attract attention
Yandi Hometown Scenic Area launched a series of special activities to welcome the New Year in the "Prosperous Winter Olympics, Hometown new year", and on the evening Chinese New Year's Eve of January 31, stage light show, zero fireworks show and other activities were launched, attracting 15,000 people from all walks of life to participate.
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During the Spring Festival, the scenic spot is free to open and the scenic spot has launched a series of colorful experiential and interactive activities such as plum viewing tour, parent-child tour, jungle crossing, and bow archery series, which has attracted a large number of citizens to punch in yandi's hometown, attracting a total of 112,000 tourists to enter the park, of which around 2:30 p.m. on February 4, the maximum carrying capacity of the scenic spot on the scenic area and the stop of tourists entering the park.
Journey to the West Park in the Chinese New Year's Eve and the Spring Festival to launch low-cost tickets and special activities are quite popular with tourists, last year's new projects such as Westward Journey To feixian, glass water slides and other popular tourists, seventy-two changes of the zoo has also become a must-play place for parents with children, the entire Spring Festival holiday received a total of 15,000 visitors to the park, more than 700 rooms, income of 1.05 million yuan.
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The Suizhou Museum's free chimes concert hall was full, the general public waited in line, and the holidays accumulated 18 performances, accumulating 7,200 people to enjoy this exquisite cultural feast.
Third, there are many cultural and tourism activities to benefit the people
Yandi Hometown Scenic Area launched the "Prosperous Winter Olympics Hometown New Year" New Year series of special activities, from the first to the sixth day of the first month of the first month, Yandi Hometown Scenic Area is open for free tickets, and prepares traditional folk customs, magic and acrobatic performances for the majority of tourists. Suizhou Museum continues to carry out free visits to the Spring Festival culture to benefit the people and enjoy chimes and dance performances for free. Suizhou Municipal Library launched the "Tiggo New Year Online New Year" New Year Painting Knowledge Online Quiz Activity and the "New Year's Taste of Villains Book Culture Big Year" activity, providing a rich cultural feast for the masses.
Suizhou Dahong Mountain Pipa Lake Scenic Area launched a 50% discount on tickets. Suizhou Happy World Scenic Spot carried out recharge and gift giving activities, charging 2000 to send 2000 and then sending electric balance car activities. Guangshui Heilongtan Scenic Area and Noble Three Pools Scenic Area carried out the "Guangshui People Touring Guangshui" activity, which is open to Guangshui people for free admission. A series of preferential activities to benefit the people have met the needs of multi-level tourists and enlivened the Spring Festival cultural tourism market in Suizhou City.
Fourth, the epidemic prevention and control of the cultural tourism industry is solid and powerful
Strictly on duty, make full use of platforms such as "Suizhou Release", "Suizhou on the Cloud", "Voice of Suizhou Cultural Tourism" and weChat public accounts of various tourist attractions to issue warm tips on scenic spot preferential activities, park closure notices, traffic control, epidemic prevention and control, etc., to guide tourists to travel in a healthy and orderly manner. Strict epidemic prevention and control measures are implemented supervision and inspection, scenic spots strictly implement the limit, reservation, and peak staggering system, and special personnel are responsible for scanning codes, measuring temperature, and entering the park. Star hotels strictly enforce the real-name registration system and do a good job in standardizing cleaning and disinfection. There were no abnormal phenomena of epidemic prevention and control in Suizhou City.
Fifth, the cultural tourism market is stable and orderly
During the Spring Festival, Suizhou City supervised and inspected 194 cultural and tourism venues (times), dispatched more than 486 law enforcement personnel, no major tourism quality complaints and safety responsibility accidents in the city, no abnormal phenomena of epidemic prevention and control, no uncivilized tourism behaviors with major social impacts, and the cultural and tourism market during the Spring Festival holiday was stable and orderly.