On December 31, Luo Zhenyu's seventh New Year's Eve speech was held. However, this New Year's Eve speech is a little different from previous years, under the influence of the epidemic, there is no audience for this speech, and Luo Zhenyu has to face 12,000 empty seats, which naturally makes the New Year's Eve speech become gimmicky enough. Moreover, in this New Year's Eve speech, Luo Zhenyu also set a new record with a car company and the users of this car company, which is full of commemorative significance. This car company is Lantu Automobile, which is known as the "car-making national team".
Lantu Automobile is the exclusive title partner of this New Year's Eve party, from a common sense, as the exclusive naming partner, Lantu Automobile can let Luo Zhenyu say in his speech how good Lantu Automobile's products are, but Lantu Automobile did not do so, it did not let Luo Zhenyu introduce the technical background of Lantu, nor did it let Luo Zhenyu introduce how many cars Lantu Automobile delivered in 2021 and how much delivery volume growth was achieved. Lantu Automobile has only one very simple request, that is, in Luo Zhenyu's speech, play a PPT printed with the names of more than 1,700 Lantu car owners, and bring users together to appear on the world's largest speech screen, setting a record.
Luo Zhenyu's evaluation of Lantu Automobile's approach is not low, he said, "Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." ”
This can be seen in the practice of Lantu Automobile taking the user's name to the big screen, which is a matter of glory to the user.
In fact, Lantu Auto has done a lot of things to bring glory to users. For example, in the Lantu User Night event held in 2021, in this activity, it is never the executives of Lantu who are in the C position, but the users. Whether it is at the opening /holding of the event, or when taking a group photo at the event, lantu executives are in the corner, and have not seized the C position with the user to give the user glory, which is also difficult for other car companies to do. Moreover, on the user night, Lantu Automobile also contracted the city screen in Wuhan, and in a place where the whole city can be seen, a screen screen flashed the names of Lantu car owners.
For consumers who do not understand Lantu Automobile, it is inevitable that everyone will wonder why Lantu Automobile should do this, and even feel that this practice will not help the development of Lantu Automobile. But we must know that the positioning of Lantu Automobile itself is a "user-oriented enterprise", and its development is around the user.
Before the listing of Landu FREE, Landu Automobile has held many global testing companion activities around Lando FREE. This activity can allow consumers interested in Lando FREE to get close to Lando FREE, and Landu also hopes that consumers participating in the activity will be "picky" and find more problems with Lando FREE. In the end, users found more than 300 deficiencies that could be improved for Lantu, and before Lantu FREE was listed, Lantu improved more than 200.
Lantu Automobile also takes users to experience no man's land and experience the newly built 219 National Highway. It is worth mentioning that in the no-man's land, Lantu Automobile solved the troubles of a couple on their honeymoon trip, allowing the couple to drive Lantu FREE for a long-awaited honeymoon. On the 219 National Highway, Landu Automobile filmed a documentary around the owner and Landu FREE, which also set a record and left a deep memory for the owners.
At the moment, Lantu Automobile put forward the promise of booking a car before January 10 and picking up the car for the Spring Festival to go home for the New Year, and gave a compensation plan for not being ready to deliver the car. This is another reflection of attaching importance to user needs, practicing the positioning and development policy of "user-oriented enterprise" of Lantu Automobile.
In short, Lantu Automobile is one of the few car companies in the current automobile market that has "user thinking", and it has been laid out around users since its birth. From Lantu FREE's global test companion activities, to the later Lantu user night, to the New Year's Eve speech with the user's name, and the guarantee of the Spring Festival premise car, lantu and the user co-creation, common progress is the best embodiment. Here I would like to ask if you are a Lantu owner in front of the screen, and whether you are proud to be a Lantu owner?