The word co-creation is actually not a new word in the automotive circle, and every annual change or mid-term change after the launch of the past model is actually one of the forms of co-creation, but the word is well known to consumers may really start from last year. In addition to the Japanese and independent brands that have been operated in the past, other joint venture manufacturers seem to be more willing to listen to the real needs of consumers to make adjustments in configuration, even the most "stubborn" French car in the past is no exception, today we will take a look at one of them: Tianyi C5 AIRCROSS.
If Citroen, in the past six months, has been snatched up by Versailles, and in addition to the Versaille racing car itself, it seems that Dongfeng Citroen has tasted the sweetness brought by "co-creation" with customers, and the growth of the rear seat cushion on the Verdean car, the addition of the rear central headrest, etc. Are the results of the manufacturer's communication with some customers. As a product that has been in service with Citroën for a while, the focus of its co-creation will be somewhat different from Versailles.
If we look at this Tianyi C5 AIRCROSS co-creation version from the appearance and interior, we basically can't see much difference from the version currently on sale, in other words, the specific embodiment of this co-creation version lies in the pricing and configuration adjustment. Let's start with the configuration, the co-creation version from the configuration point of view is closest to the current sale price of 192,700 yuan 400THP enjoyment type, the powertrain is also the same 211 horsepower, peak torque of 300Nm 1.8THP engine, in addition to matching Aisin 8AT automatic transmission, the base power is second only to the PHEV version, you can also add No. 92 gasoline, in the current is also a more advanced and mature collocation.
In addition, in terms of configuration, although the co-creation version is much cheaper, the configuration is very complete, 12.3-inch full LCD color digital instrument, yacht-style electronic barrier, paddle shifter, keyless entry, one-key start, panoramic sunroof, etc. are readily available, and the 4-wheel PHC adaptive hydraulic stabilization system as a brand feature is not absent. Even on the basis of the 400THP Enjoy model, the front parking radar, 360 panoramic image, electric trunk door with foot sensing, and electric adjustment of the passenger seat have been upgraded, in other words, in addition to leather and driving mode selection and auxiliary functions such as air purification, the configuration brought by the co-creation version has basically reached a high level.
The second co-creation version deserves our attention is its pricing, its manufacturer guidance price is 168,700 yuan, only less than 10,000 yuan more expensive than the 1.6T entry model, and it is a direct sale, in other words, this car will be close to Tesla's "one-price" way of sales, reducing the communication cost between customers and salespeople, and the whole transaction becomes simpler and more transparent, which is naturally a great thing for consumers. And according to the New Year's Day holiday, Xiaobian and Citroën dealer staff communication, into 2022 after many models, including Tianyi C5 AIRCROSS in fact, the preferential policy recovery is still relatively much, some models of preferential margins almost than the 2021 policy shrink by nearly half, but the co-creation version is actually basically not affected, it seems to be more cost-effective.
There is a saying, although Versailles is currently certainly a more advanced, and everyone is more accepted of a star model, but if there is a comparison, Tianyi C5 AIRCROSS mechanical quality and chassis sound insulation, I personally will feel that it will be above Versailles, plus this co-creation version of the pricing and Versailles is basically in the same range, if you buy a car more about the cost performance than the value, that day C5 AIRCROSS co-creation version, maybe can bring you more surprises than Versailles.
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