The Kindle e-book reader is a popular electronic device, and some models are currently sold out in the Chinese market. On Amazon's official website in China, the full range of Kindle products has shown a state of no stock, and the official Kindle self-operated store on the Jingdong platform has also appeared a large-scale out-of-stock phenomenon, leaving only a youth version of the e-book reader for sale.
On January 4, the topic of "Kindle or withdrawing from the Chinese market" landed on Weibo's hot search. However, the customer service of the official self-operated store of Kindle Jingdong told every editor that it was because the chip was out of stock, and the specific arrival time of the goods was uncertain.
Official response to the Kindle's large out-of-stock
According to public information, the Amazon Kindle is an e-reader designed and sold by Amazon Amazon. The first Kindle was released on November 19, 2007, and entered China on June 7, 2013. Users can use the Amazon Kindle over a wireless network to buy, download, and read e-books, newspapers, magazines, and more. "Buying books is like a mountain, reading is like drawing silk", in China, Amazon Kindle is also known as "cover bubble noodle artifact".
Some netizens recently found that the Kindle Jingdong self-operated store is out of stock in a large area (the Kindle Classic Edition and the Kindle Premium Edition are out of stock), which is a signal that Amazon's e-book business is going to withdraw from China. At present, only the Kindle Youth Edition in the Kindle Jingdong self-operated store shows that it is in stock.
On Amazon China's official website, the full range of Kindle products has been shown to be out of stock. In October last year, Kindle's official store on Taobao was closed.
On the morning of the 4th, the customer service of the official self-operated store of Kindle Jingdong told every editor that the shortage of goods was caused by the lack of chips in the manufacturer, and there was no news that it would withdraw from the Chinese market, and the specific arrival time of the goods was temporarily uncertain. The store claims to be an officially authorized agent of Amazon.
According to the City Express, at 11:30 a.m., the Kindle public relations team responded: "The high-quality customer service and warranty services provided by Amazon will not change." The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market. ”
Netizen Comments:
More than two years ago, in July 2019, Amazon China announced that it would officially stop serving third-party sellers on the site, but the sea purchase part would not be affected. At the same time, Amazon's Kindle business in China and cloud computing business will continue to operate.
How is the development of domestic e-book companies?
In 2018, Amazon China released data showing that in the five years since entering China, Kindle e-book readers have sold millions of units in China, and China has become Amazon's largest market for global Kindle device sales; at that time, the total number of books in Kindle China e-bookstores was nearly 700,000 copies, an increase of nearly 10 times over 2013.
At that time, Amazon China also released the 2013-2018 multi-dimensional Kindle China e-book list, showing that "in the past five years, The Complete Three-Body Collection is the best-selling Kindle Chinese e-book." ”
Since 2018, there have been new players involved in the field of digital reading, such as Xiaomi, Aragonite, Palm Reading, etc., and the participants in the e-reader industry are becoming more diversified, and the competition situation is becoming more and more intense.
Among them, Palm Reading Technology Co., Ltd. was established in September 2008, focusing on digital reading, and currently provides book content and intelligent service experience for users in more than 150 countries and regions around the world. On September 21, 2017, Palm Reading Technology was listed on the Shanghai Stock Exchange.
According to the data of the third quarter of last year, in the first three quarters of 2021, palm reading technology achieved a total revenue of 1.597 billion yuan, an increase of 6.81% year-on-year; the net profit attributable to the shareholders of the listed company was 150 million yuan, down 10.46% year-on-year; the current total assets were 3.56 billion yuan. Palm Reading Technology said that the decline in the company's net profit in the reporting period was mainly due to the increase in investment, personnel investment and research and development investment during the reporting period.
Guangzhou Wenshi Information Technology Co., Ltd. was established in December 2008, and its products are Wenshi BOOX. Equity information shows that Rongjie Investment Holding Group Co., Ltd. is the largest shareholder of the company, with a shareholding ratio of 50%.
However, from the sales evaluation data of Jingdong's self-operated products, the fourth generation of Amazon Kindle paperwhite ranks first with 200,000+ reviews, xiaomi multi-look and palm reading the highest selling e-book reader evaluation number is 50,000+, and the highest sales product evaluation number of opal BOOX is 10,000+.
Editor| Lu Xiangyong and Du Hengfeng
Proofreader | Sun Zhicheng
Daily economic news is synthesized from Red Star News, Beijing Business Daily, City Express, etc
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