Following Ubisoft, SE will also make forays into NFTs and blockchain games

Following Ubisoft, another game company announced its entry into the meta-universe, this time by Square Enix (hereinafter referred to as SE), according to foreign media Kotaku, its president Yosuke Matsuda said in his 2022 New Year message that he will issue his own NFT (non-homogeneous tokens) in the future.

Matsuda shared his views on the necessity and appropriateness of SE's entry into metaversities, NFTs, and blockchain games with a large number of popular terms in his congratulatory message. While he also mentioned metaversms and AI games, much of the content is in the direction of NFTs and cryptocurrencies.

Matsuda, who calls 2021 the "first year of NFT," believes the technology will become more widespread in the future. He said that at present, there are still most players who simply "play to have Fun", but with the development of the NFT economy, people's motivation to play games will become diversified, in addition to "Play To Earn", there will also be "Play To Contribute".

Matsuda explained that the so-called "play for contribution" refers to a part of the player community mod authors and fan creators to contribute "user generated content" (UGC, User Generated Content) to the game, and the emergence of NFTs can provide material incentives for these people, no longer simply "power generation with love", this new type of game is "decentralized game".

Kotaku editors are quite disappointed in Matsuda's New Year's message, thinking that it is just some clichéd flowers, and the current reputation of NFTs and cryptocurrencies is not good, it is a paradise for scammers, which is full of creative plagiarism, mining and causing players to not buy graphics cards, using human greed to send air coins to cut user leeks and other behaviors.

Moreover, Matsuda's congratulatory message did not mention any specific plans to explain how SE would use blockchain technology in games, which NFTs could integrate with its games, and did not even provide any evidence to prove how this highly controversial technology would improve the game.

Because of this, SE's New Year's message has been passed down as a laughing stock among the industry and players, and the media believes that the real audience of this letter is not players and the industry, but to investors and shareholders of the company, proving that SE has entered the metaverse, stood on the cusp, and can tell a good story.

But Ubisoft's lessons deserve to be a wake-up call, and in December 2021, after Ubisoft announced the introduction of some garbage NFT equipment into ghost recon: Breakpoint, which no one played, the two ends were not flattered, so that players and their own employees were enraged, and they showed their attitude by removing the client and leaving their jobs.

The developer of the previous "Stalker 2: Heart of Chernobyl", the Ukrainian GSC Game World originally planned to add NFTs to the game, and even wanted to let the person who made the money play the NPC, but the player boycotted and had to cancel the plan in a hurry.