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Late last week, foreign media reported that Ubisoft had attracted the attention of a number of private equity firms that might be interested in acquiring Ubisoft, and Ubisoft's stock price soared 11% in one day due to the continuous fermentation of related news.
However, it seems that the soaring stock price still can't save Ubisoft today; according to kotaku, a well-known game media on the extranet:
Kotaku has spoken to Ubisoft's current and former senior developers, management heads, on several occasions in recent months, and they have revealed that due to the persistent downturn in stock prices and the development hell of several new games, Ubisoft has confirmed internally that it will eventually be sold.
According to Kotaku, Ubisoft has been working closely with several external consulting firms in recent years to audit various parts of its business. While the company did this to improve profits and prepare for the future, Kotaku confirmed through internal employees that this was the purpose for which Ubisoft had already begun to sort out the accounts and integrate resources to facilitate the sale.
On the other hand, the Ubisoft executives interviewed by Kotaku also mentioned the factors that ultimately made their decision to package and sell:
Stock prices are depressed. In July 2018, Ubisoft's share price exceeded $110 per share. Today, it is only $41 after an 11% surge.
CEO Yves Guillemot's son, Charlie Gillette, left last year, leaving no family members to take over the family business. Ubisoft Chairman Yves Guillemot's family is currently the company's largest owner and founder, owning 15 percent of the company, so the 35-year video game industry veteran may be looking for an exit opportunity strategy.
Ongoing workplace controversy and senior brain drain. After the workplace liquidation of sexual misconduct that began in the summer of 2020, Ubisoft tried a variety of solutions, all of which ended in vain. And almost all of Ubisoft's core IPs and projects are in the development hell;
Works including Far Cry, Assassin's Creed, Ghost Recon, Watchdog, And Beyond Good and Evil 2 are now understaffed and slow to develop studio staff to varying degrees.
Interestingly, Kotaku said that after Ubisoft released a confirmation of its sale, a large number of industry leaders have contacted Ubisoft, and several have entered the formal negotiation stage, including Microsoft and Sony. (This article is not fidelity, I turned over the forum and pushed to find that I did not find the authoritative statement in the industry, only anecdotal rumors)
In any case, as the passing line of today's AAA games in the industry, Ubisoft's contribution to the game industry is beyond doubt, from "how formulaic open worlds are designed" to unparalleled game art, not to mention the famous "Assassin's Creed" series IP and enthusiasm and love for Chinese players.
I sincerely hope that Ubisoft can start and end well.
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