From "quality" to "intelligence", "youthfulness" and "precise positioning", from a single product long board to a comprehensive composite competitiveness, what runs through is SAIC-GM-Wuling's clear thinking about the future automotive market.
Relevant research data show that the current consumption force of China's automobile market is mainly the post-80s and post-90s online generation. Among them, the demand for first-time car purchases by users over 40 years old has been basically saturated; the proportion of car buyers among 30-39-year-old users has reached 55.5%, which is the main group of car buyers; the proportion of car buyers among 20-29-year-old users is only 25.9%, which is the largest potential consumer group.
From the perspective of age, the post-80s generation is the backbone of the current society, and their demand for automotive products in the stable period of their careers is nothing more than two points: stable and reliable, without losing creativity. In contrast, the post-90s group is in the rising stage of their careers and is willing to pursue novelty and trendy things, so intellectual fun, rich functions, and cool design are the focus of their attention.
Under the background of the continuous upgrading of user demand and the increasingly young car buying group, SAIC-GM-Wuling officially released the global silver label strategy on May 25, 2020, and its first flagship model, Capgemini, with the accurate positioning of the "big four-seater" and the comprehensive cross-level product force, the sales volume exceeded 90,000 units on the first anniversary of the listing, and won the top spot of China's own brand passenger MPV for five consecutive months, becoming the new hegemon of 100,000-class family cars.
When Capgemini fired the opening cannon, Wuling Silver Label insight into the emotions and pursuits of this young consumer group, launched Wuling Global Silver Label's first strategic SUV Star, while further broadening the product matrix, but also with the help of comprehensive and fine home characteristics to bring users the most ideal answer sheet.
For example, in the "appearance" and design that young users care about nowadays, the stars have integrated a lot of oriental atmosphere in terms of lines and colors. For example, the tension-filled, vivid and pure shape, and the simple and smooth body contours all reveal the taste of confidence everywhere.
In addition, you can see the "careful thinking" that Wuling spends to impress young people. In particular, Xingchen boldly broke the traditional car color choice, using a more light and luxurious morandi color system, and launched the Haoyue Frost White, Rain Over Azure, Cold Mountain Twilight Purple, Cloud Sea Pale Blue and Mist Warm Tea 5 new car color naming, gentle and elegant without losing the high-grade texture.
After all, throwing aside the original meaning of the color of the car, it shows more of the young people's pursuit of quality life and the attitude of fashion personality, and on the stars, you can not only see the "vast starry sky", but also feel the humor of the "natural vicissitudes", which not only meets the expectations of young people, but also really pokes at their ideal state of life.
In other words, the stars driving in the streets and alleys is the "walking romantic", from the design to the color, there is emotion, and without losing temperature, these are the right ways to fit and impress young people.
Of course, it is not blindly with young people to pursue sensory and spiritual resonance, falling back to the product itself, home pragmatic is also its background, this is still the down-to-earth, for the people of The Wuling.
For example, at the spatial level, The Stars has a lot of advantages in comparing products of the same level horizontally. From the data point of view, the length, width and height of the stars are 4594mm, 1820mm, 1740mm, the wheelbase is 2750mm, and the Changan CS55 PLUS listed in the same period is compared, the stars are more dominant in length and height, of which the wheelbase is nearly 100mm more.
The longer, higher "body shape", coupled with the flat rear floor and 130-degree adjustment of the backrest, also means that the interior of the star vehicle will have a higher ceiling in terms of both riding space and comfort.
Coupled with the double-stitch quilted quilting process of the seat, which adopts 1mm PVC material coating + 10mm sponge thickness, the overall is not only more soft and comfortable, but also more suitable for the back, in the good touch and "considerate" design can minimize the fatigue of driving.
In addition, the comprehensive and rich humanized configuration of Xingchen also leaves consumers with more room for reverie, of course, this is also thanks to the "lack of sincerity, the choice to make up" of the same level of competitors.
On the stars, it not only has 256 color atmosphere lights that can automatically change color according to the driving mode, 10.25-inch suspension HD central control screen, but also has a 1002mm*800mm large open panoramic sunroof.
You may wish to imagine such a scene, driving the stars on the coastal streets, and then play a song of Xu Wei's "Free like the wind", at this moment, the blue sky is warm and sunny overhead, the blue atmosphere lights in the car are attached to the musical melody, and in the relaxed air, I truly appreciate what is the beauty of "being in nature and looking up at the blue sky".
After the design and humanized configuration, in the hands of the stars, the internal combustion engine and the gearbox are also combined with "full vitality".
For a linear and smooth driving experience and economic fuel consumption performance, Xingchen is equipped with a "true" golden power combination of 1.5T + next-generation simulated 8-speed CVT, with an engine peak torque output of 2200-3400 rpm and a power torque of 108 kW/250 N·m. In order to optimize performance, Xingchen also adjusted the pedal torque and shift line to improve the front response of the pedal, and accelerated by only 10.6S from 100 km/h.
In addition, the gearbox also adds a liquefaction buffer mechanism, which reduces the gear shifting setback at the same time, making the starting power response faster, the gear shift more moist, and the acceleration performance is ahead of the same level. Coupled with the optimization of the transmission control logic, the transmission runs in the high efficiency range for as long as possible, with superior acceleration performance and improved fuel economy.
In addition to the above, the Ling OS system equipped by Xingchen makes up for the shortcomings of competing cars and machines, and its open and intelligent features also meet people's needs in more scenarios.
At present, the mainstream vehicle-machine interconnection system products on the market are mixed, and the level of technical application is even more uneven. In the process of user experience, there are often bugs, system failures, in addition, in the practical, interesting performance of the function is also controversial.
For consumers in the new era, born in the Internet era, they have higher and diversified requirements for the intelligent interaction and entertainment and practical functions of the car machine, and they also need to unlock different ways to play to adapt to the actual car use scenarios.
The Ling OS equipped by Xingchen is a new open intelligent ecosystem developed by SAIC-GM-Wuling, integrating the industry's top high-quality resources such as PATEO, Spich, and iFLYTEK. It not only seamlessly covers the full scene of user travel, entertainment and social use, but also provides users with a humanized, social and intelligent user travel ecological experience with Wuling characteristics.
In general, it has the three advantages of temperature, practicality and growth.
First of all, the Ling OS Lingxi system sets the avatar as a playful and naïve Xiao Wu and big data expert Xiao Ling, whose exclusive IP image has 34 interactive scenes and boot animations, selling cuteness and interaction through fun cartoon IP, so that the information display is intuitive and interesting.
The temperature is also reflected in the fact that the Ling OS Lingxi system and navigation voice also subvert the traditional mechanical synthesis sound, using the playful and cute voice actor Shan newly recorded TTS broadcast, for navigation and Ling OS Lingxi system voice interaction, so that the open intelligent ecosystem is consistent with the tonality of the model.
In addition, the Ling OS Lingxi system also provides humanized functions such as maintenance reminders, vehicle status checks, one-click calls, gold medal technician Q&A and user feedback, paying more attention to car safety and user voice.
Second, the Ling OS Lingxi system also starts from the most common functions of users, deeply explores the pain points and usage scenarios of users, and provides users with better and more interesting open intelligent ecosystem services.
For example, in addition to the navigation functions commonly used by users, when users conduct team dinners or other group travel scenarios, the system's group travel function can set the travel destination, thereby realizing real-time location sharing and information exchange of team travel, so that members are left behind or the possibility of route deviation is greatly reduced.
The key is that even non-Wuling brand car owners can also participate in group travel through mobile phone WeChat mini programs, and an ID can open the tacit connection between cars and cars.
When the user is in the scene of a small place name that cannot be recognized by navigation, the seamless navigation function of the system also supports WeChat chat location navigation, eliminating the need to search for location and preset destination before getting on the bus, solving the pain point of vague naming of chat location location and poor search, and sharing travel plans with travel partners at any time.
At the same time, the Ling OS Lingxi system also supports road book customization, directly search for tourist cities, collect favorite tourist routes, you can directly open the itinerary, eliminating the work of travel planning.
Third, today's intelligent products not only test the manufacturer's ability to innovate, but also test the underlying, after all, sustainability is the fundamental to progress, the system can only be continuously upgraded and updated, in order to effectively integrate into the "car, people, life" operation experience.
The Ling OS Lingxi system used by Xingchen not only continues to upgrade the OTA, but also loads more "happy" functions according to user needs, such as the current popular live broadcast, video and other functions, simply put, the OTA upgrade does not stop at the "hi" stage, but really optimizes the interaction ecology, and continuously improves the user's experience according to the existing function usage scenarios.
It can be seen that whether it is the various expansions of the stars in terms of space, or the relaxation brought about by the practical entertainment functions built into Ling OS, the use of the car has become a daily behavior that brings pleasure, you can easily figure out its personality, and this star also understands your preferences. Coupled with its precise positioning, real price (69,800-99,800 yuan) and Wuling's insight that has always been in line with the local market, it ensures that Xingchen can always be one step ahead of localization, intelligence and rejuvenation, and carries consumers to the "sea of stars" in their ideal lives.