When it comes to the most popular industries in the world, new energy vehicles are undoubtedly one of them. With the attributes of energy conservation and environmental protection, new energy vehicles have become the new mainstream in the automobile market, and there is a trend to replace the status of traditional fuel vehicles. Based on this, the new energy vehicle market has become a "fragrant food" in the eyes of many enterprises, because the profit space of this market is first-class.
But even if more and more companies enter the game, no one can shake Tesla's status as a "global new energy vehicle brother". As one of the earliest companies to enter the new energy vehicle market, Tesla has established and consolidated its own dominant position, and Tesla has surpassed Toyota, Volkswagen and other brands to become the world's first car company. As of December 31, 2021, Tesla's market capitalization is as high as $1.03 trillion.
Friends who have paid attention to Tesla may have found that in the second half of 2021, Tesla has carried out several price increase operations.
According to statistics, starting from August 2021, in just five months, Tesla has raised the price of new energy vehicle products five times. According to recent relevant reports, on December 31, 2021, Tesla once again increased the price of the Model 3 and Model Y rear-drive versions, this time the price increase was 10,000 and 21,000 respectively, and the price increase was still not small.
Continuous price increase operations, so that some people think that Tesla is not because it has become the world's first car company and some "drift"? In such a price increase, will consumers still pay?
Perhaps also worried about the continuous price increase caused by the dissatisfaction of consumer groups, Tesla officials recently also stood up to explain. Tesla said that the main reason for the recent price increase is the increase in costs caused by insufficient supply of parts, and the global supply chain crisis has lasted for more than a year. In this harsh situation, Tesla said that increasing the price of its own products is also a "helpless move".
It is worth mentioning that Tesla also emphasized that the price increase is only temporary. When the shortage of parts is alleviated, Tesla will adjust the price of its own products. It is expected that at that time, the price of Tesla may fall a lot, if there are friends who plan to buy Tesla in the near future, it may be a good choice to wait.
It should be noted that due to the impact of the global supply chain crisis, the output of new energy vehicles in major car companies has declined significantly.
According to relevant data, after rough statistics, as of mid-December 2021, the cumulative production reduction of new energy vehicles in the world has reached 10.27 million, and many car companies have fallen into production difficulties due to the shortage of components such as lack of cores.
Not surprisingly, this does not include Tesla. Surprisingly, although Tesla has also been affected by the shortage of supply, the overall production of new energy vehicles in 2021 has soared a lot.
Although Tesla has not officially released its own specific sales data for 2021, there are analytical data that show that Tesla's total output of new energy vehicles in 2021 may increase by 80% year-on-year, and even set the highest sales growth rate of the company in the past three years.
It can be seen that although the supply shortage has increased Tesla's production costs, it has not had any substantial impact on its output. Compared with most other car companies, this is also a major advantage of Tesla today. So, what is the reason behind Tesla's large increase in production against the trend?
In fact, Tesla has always attached great importance to the design awareness of vehicles, insisting on "doing it yourself" in all design links, and Tesla also has special engineers to conduct self-research on core components such as chips. Under the influence of these factors, Tesla's integration ability is quite strong.
It can be seen from the above that even in the face of the problem of supply shortage, Tesla, which masters its core technology and production technology, can still achieve a sharp increase in production.
I don't know what everyone thinks about this? Feel free to leave a comment below to discuss.