As a digital enthusiast, in addition to buying a new mobile phone, the most pleasing thing for Xiao Lei is to upgrade a variety of new systems, whether it is a mobile phone, tablet, computer or smart watch, as long as Xiao Lei receives a system update push, it will inevitably be updated at the first time.
Originally Xiao Lei thought that most consumers would be as enthusiastic about updating the system as Xiao Lei, but a recent report made Xiao Lei very puzzled, from the third-party website Mixpanel data show that after 80 days after the official release of iOS 15, only 60% of iOS devices updated to iOS 15, while the update rate of iOS 14 in the same period last year exceeded 80%, and the overall decline was serious.
According to Xiao Lei's personal understanding, in general, the new system can bring more functions and a better user experience, but many consumers do not seem to think so. What exactly is it that makes people refuse to upgrade their systems? Not only are major versions upgraded with functional updates, but security patches are also affected. Is the system upgrade the beginning of making the device difficult to use, or is it the key to new features and enhancements?
Why do we "dislike" iOS 15?
In order to further verify that there are really many users who do not like to upgrade the mobile phone system, Xiao Lei randomly interviewed two users who are using iPhone 12 around them, and it can be seen from their conversations with Xiao Lei that they are completely uninterested in upgrading the system, unless they click wrong, there is no possibility of active upgrade.
Xiao Lei also simply searched on the Internet and found that the number of terms "Apple mobile phone should not upgrade the system" reached 94 million, perhaps in their view, upgrading the system is not necessarily a good thing, but may make the comprehensive experience of the mobile phone decline.
Here Xiao Lei also gives a few particularly classic examples, in the iOS 8 period, a BUG called a crash bomb by users turned out, simply put, a user found himself in a strange Arabic symbol text message, the iPhone directly into the state of death, can only go to Apple after-sales to solve the problem. And not only SMS, but even QQ and WeChat have become the hardest hit areas. Many unscrupulous netizens sent this string of characters everywhere, making countless melon-eating masses who did not know the truth lie down with guns.
For example, in the iOS 10 period, many users have reported that the iPhone will have the problem of 3D Touch stuttering, that is, after pressing the icon hard to start 3D Touch, the system will enter the stutter state, and it will return to normal after a few seconds. This made the 3D Touch, which was still very useful, instantly out of the way, and people preferred to abandon the use of 3D Touch in order to avoid stuttering.
Almost every generation of iOS release is accompanied by a large number of BUGs, it is no wonder that users will have the idea of "all kinds of strange problems after the upgrade of the mobile phone", and naturally will not take the initiative to try the "fragrant food" in Xiao Lei's eyes.
Although in most cases the new system can bring a better experience, but it is inevitable that after its release, there will inevitably be some new bugs, so many people will reflect that the system is very unstable and easy to flash back after updating the system. This will make users see that the system update has a conditioned reflex, unwilling to update the system, which is also a very normal thing.
In addition, there is a point to note that the hardware of the mobile phone is fixed, the battery of the mobile phone is already in the stage of consumption after a period of use, the operation of the new system will be more complicated than the operation of the old system, and it is very normal to directly lead to a significant increase in power consumption when running. Even if you don't upgrade the system, after a long time, you will find that your mobile phone power is still unable to support the operation of the original system, so this is also a normal phenomenon, but many people have not figured out the reason for this.
Just like the iOS 11 not mentioned above, Apple claims that in order to ensure battery life, the performance of the mobile phone is reduced through software regulation in iOS 11, which causes the phone to stutter, and many iPhone users have also replaced the official battery. In addition, the number of bugs in the iOS 11 period is also relatively large, including iPhone 6 cycle black screen restart, Touch ID failure and other issues, which are not spat by users once or twice.
Just the iPhone 6 is the previous highest-selling generation of iPhone, so that many people have formed a mobile phone upgrade more and more card, mobile phone hardware and factory system the most matching cognition, even with the performance of A series chips to improve, hardware on the system upgrade restrictions have been greatly alleviated, from experience the cognition is still difficult to change. This has caused some people to be reluctant to update the system, but the system security risks are solid.
One thing we need to note is that although according to Apple's official iOS 15 support models, its minimum support can be up to iPhone 6s, but in fact, most of the features of iOS 15 do not support such "veterans", after all, their processor performance has long been unable to keep up with the times.
Take iOS 15 in the "strongest perception" live text function for example, this function can interact with the text content in the picture, that is to say, you can copy, query, translate and other operations in the text in the picture, in addition, iOS 15 also has a series of practical small functions such as portrait video mode, voice highlight mode, etc., but these functions are limited to A12 or above models, don't ask why, ask is hardware not supported.
Many reasons lead to the rejection of the user to update the system, after all, most users are holding a mobile phone with three or four years of mentality, if it is because of the update of the system mobile phone to become a card that can not be worth the loss.
Upgrade points for iOS are almost invisible
In addition to performance limitations and instabilities, most users are reluctant to upgrade to iOS 15 Another important factor is that the update is too small. Little Ray still remembers that the first words when he upgraded his iPhone to iOS 15 were "That's it?" With completely unchanged icon style and almost imperceptible new features, you can almost think that iOS 15 has only been updated for some apps, and the so-called big changes have almost no.
While such a statement is actually not fair to iOS, those who have to call the update of the local hardware are not to mention, the privacy-related function update alone means a drastic improvement, from cloud-assisted computing to fully local machine learning operations, which is not as simple as we think. Many APP updates also require relevant system port location adaptation, such as sharePlay function and Spotlight search in FaceTime.
But I have to say that this year's iOS 15 update range is indeed too small to accept, and ordinary users can't even say the difference between iOS 14 and iOS 15. Although this phenomenon of seamless upgrades is now more common, on the other hand, this focus on application-level system updates actually means that Apple has encountered its own bottleneck: the increasingly conservative Apple can not find the next direction of development.
And this kind of problem also appears in the Android market, back to the beginning, why is Xiao Lei so keen to upgrade the system? That's because four or five years ago, basically all systems will launch a variety of new features when updating iterations, such as MIUI's small window mode, EMUI's multi-screen collaboration, iOS's dark mode, etc. These updates are large and strongly perceived features can naturally attract users to update and use.
However, with the continuous iteration and improvement of related technologies, many mobile phone manufacturers have fallen into the embarrassing situation of "Jiang Lang is exhausted", not that they do not want to bring a better experience to users, but it is difficult to dig out such explosive point functions. In other words, today's mobile phone system updates are far less than in previous years, and the small number of updated functions may also bring more BUGs, and users are naturally unwilling to take this risk.
Taking the just-released MIUI 13 as an example, MIUI, which was once the best at innovating, did not bring us many features that can be called highlights. Several Xiaomi users around Xiao Lei are not interested in this, and said that they have lost the energy to toss, and the current version can make the phone not card is lucky. Even if your phone comes to remind you to update the system every day, it is more tolerable than a system that may be unstable.
In general, the reason why users are reluctant to be the "first person to eat crabs" is because it is difficult for current mobile phone manufacturers to come up with points that can attract users. Perhaps this is also the reason why Apple proposed a dual version update for the first time this year: users can choose to stay in iOS 14 or upgrade to iOS 15.
If you only look at the manufacturer's description of the new version of the system, upgrading the system is undoubtedly a good thing for users, and you don't need to spend more money to get more new features and a more comfortable experience. And from an objective experience, upgrading the system can indeed make your device easier to use and safer, so it is necessary.
But all of this must be based on the premise that the credibility of the manufacturer still exists, to ensure that the new features after the upgrade of the system have reached the set goals, to ensure that the stability is as reliable as before the upgrade. If the premise can be met, then there will be many users willing to upgrade the device in their hands, after all, people always like to try new things.
But if the new system is credited, then it is not to blame the user for not loving the upgrade and not wanting to upgrade, even the most basic normal use can not be achieved, how to talk about the new features after the upgrade?