Good products and services always go hand in hand and grow together with users. Changan UNI has frequent actions a few days ago: not only ushered in the third member of the family UNI-V in the product dimension, but also launched the UNI Service in the service dimension: online integration of the car machine end, client, consultant end, factory end, offline new brand experience space, UNI workshop, self-made space three new service formats, through online and offline seamless connection, open up the full link, full service scenario, to provide users with temperature, personalized, beyond the expected life cycle service experience.
As the core landing support of UNI Service, the brand experience space, UNI workshop, and self-made space cover the user's "buy, sell, use, repair, service, camp, change, and expand" 8 major car life scenarios, creating intelligent and active, efficient and convenient, open and transparent, and creating and sharing high-value services for customers Service can also meet the diversified needs of users' daily life leisure and entertainment, U coins can also realize the rights and interests of eating, drinking and entertainment in nearby business circles, all user-centered, bringing users a better service experience.
Brand experience space: not only the use of cars, but also life
The brand experience space is the existence of the "core of the core" of UNI Service, which not only includes services such as buying, selling and using cars, but also can become the base for users' life and leisure, allowing users to start a diversified life with future cars.
Stay at home, smart home to buy a car. The complex car purchase process is the pain point of most car buyers, not only need to repeatedly go to the service center to see the car or go through the procedures, but also need to negotiate prices in many ways, and even do not know the progress of car purchase. The UNI Service brand experience space integrates direct sales, butler service, and three major door-to-door visits, and innovates the car purchase service model. Users only need to move their fingers to submit car purchase requirements on the gravitational APP, and they can unlock complete car purchase services such as door-to-door test driving, online car purchase, door-to-door delivery, etc., with transparent prices and real-time tracking of the whole process visualization, ensuring that users can buy with peace of mind.
Considerate temperature, butler service. Many users have problems after purchasing a car, and they directly ask the sales consultant to get a timely and accurate reply, or get a reply but cannot be effectively solved. UNI Service brand experience space to establish a customer-centric, many-to-one butler service platform, promising 5 minutes of response, 24 hours online, to ensure all-scenario services. Daily active reminders, timely care, such as user birthdays, important holidays, experience activities, etc., major disasters and accidents in a timely manner, the user as a writer, and constantly improve user satisfaction.
Sell cars at ease at the price and worry-free. The water of used cars is very deep, and even old drivers have the possibility of "overturning". Most of the customers have valuation blind spots, cumbersome transfer procedures and other pain points, UNI Service brand experience space to provide customers with diversified second-hand car evaluation, on-site valuation, pre-sale maintenance, dealer official direct collection and sale, replacement policy and car rights and interests continuation and other services, to maximize the protection of the rights and interests of car owners.
Smart cloud diagnosis, peace of mind with the car. Many car owners do not know until the vehicle fails, which not only affects personal emotions, but also causes the damage to the vehicle and increases the cost of maintenance. UNI Service online vehicle intelligent diagnosis, find problems in advance warning, take the initiative to remind users, to provide users with intelligent and convenient car life.
Smart welcome, exclusive experience. After the above-mentioned smart cloud diagnosis helps users to clarify the required maintenance items, users can make appointments for services such as car wash maintenance in the GravitationAL APP. Technicians will prepare maintenance and repair materials in advance, greatly reducing the waiting time for users. After the customer arrives at the store, his reservation service information will be pushed to the UNI Ambassador, who will take the initiative to greet and guide the user to complete a series of confirmation operations throughout the process, providing customers with a warm and intelligent service experience in advance, time-saving and worry-free.
Not only the car use scene, in the user's daily life, UNI Service brand experience space also strives to provide users with high-value services.
Punch card holy land, customer stronghold. UNI Service brand experience space business is not only based on "sales", but also focuses on new elements such as "technology", "co-creation" and "ecology" to empower users' lives. Taking the appearance as an example, UNI Service adopts artistic design, which has a higher recognition degree compared with the surrounding buildings, with rich dynamic lighting content, and it is a blockbuster film at any time, making it easy to become a shopping mall. Not only that, the novelty and coolness of 3D printing, planet message wall, cyberpunk dynamic experience and so on inside the space constantly strengthen the user's sense of uniqueness and belonging, making it a self-operating base for customers to punch in and create a win-win situation.
Colorful activities, big coffee face to face. In order to fully meet the social needs of customers after purchasing a car, the UNI Service brand experience space regularly carries out colorful customer social activities based on customer crowds, core needs, scene layout, etc., and invites big coffee and customers from different circles to return to the store to participate. Enrich the life of customers with cars, strengthen the emotional bond between car owners, and continuously enhance the social value of users in UNI Service scenarios.
Create a win-win situation, brand partner. In order to maximize the release and satisfaction of customer value and personalized needs, the UNI Service brand experience space will recruit resource customers, jointly build a resource broker - U Star Store, establish a Business Circle Station for Chang'an car owners, guide customers to share resources and contribute suggestions on the UNI Service platform, and achieve sharing and win-win results.
Exquisite rights and interests, indulge in life. In the face of the pain points such as the user's low ecological rights and interests after buying a car, and the weak stickiness of car life such as clothing, food, housing, etc., the UNI Service brand experience space uses U coins to build an ecology to achieve multi-dimensional surrounding rights and interests coverage such as eating, drinking, playing, having fun, and traveling in the business district. Cross-border experiences such as shabu-shabu, watching movies, and playing video games around the area, online U coins are all done, providing multi-welfare, multi-scenario, and warm value-added services for customers' car life.
UNI Workshop: Quality ingenuity, transparent maintenance
Many car owners have the following experience when maintaining: long waiting time, maintenance materials can not be purchased by themselves, the maintenance process and price are not transparent enough, and there is a sense of experience of "artificial knife trick me for fish meat" when maintaining.
UNI Workshop supports gravitational APP online efficient reservation, helping users lock maintenance packages and maintenance materials in advance. Unlike traditional appointment service users who have to wait a long time after arriving at the store, UNI Workshop offers a 30-minute quick guarantee for two people, which greatly shortens the waiting time. The lighting inspection shows professionalism, and the transparent workshop makes the maintenance process look in real time. There are more diversified maintenance products to support users to purchase independently online and offline. Transparent price, assured materials, time-saving and quality-saving, so that every user can have a VIP treatment experience.
Self-made space: the ultimate co-creation, casual magic change
Self-made space is a sacred place for users to exert themselves and indulge in enjoyment. At present, the demand for personalized modification of young users is growing, but their modification knowledge is lacking, and the market is mixed with modifications, and UNI Service's self-made space solves this pain point in one stop. A variety of modification programs and accessories allow customers to browse and select, and the appointment modification masters communicate with experts face-to-face with users. Under the modification atmosphere created by the sound wave experience area, the space popularizes the modification knowledge for the user, organizes car play activities, guides customers to participate in the modification, and creates a diversified modification service scene. After co-creating the modification plan, there is a transparent workshop for users to understand the modification process in real time.
With each other, the best service is always on the way
In 2021, UNI Service has completed the construction of brand experience space, UNI workshop and self-built space in Chongqing, Nanjing, Qingdao, Changsha and Beijing, focusing on serving UNI car owners and Changan car owners. Companionship is the longest confession of affection, whether it is the present or the future, UNI Service stepping stones to leave a mark, and the determination to accompany users for a long time is unswerving.
Service users have no rest and are always in progress. When users' growing demand for a better life is stacked with the tide of digitalization, UNI Service is born of innovation. It seamlessly connects online and offline, integrates car use with the beauty of life, and creates growth between customers and brands, which is the "confession letter" written by Changan UNI to 20 million users, and it is also its "determination letter" to set a new benchmark for industry services.