How do you enter the world of young people and mingle with young people? Changan Automobile gave its own answer. On December 30th, the finals of the Changan Automobile North China Theater 3V3 Basketball Challenge were successfully concluded in Beijing Chaoyang Hopson Hui, with passionate basketball baby dance, live interactive games and perfect competition format, so that changan fans who love basketball were hilarious together.
The event unfolded in the form of a 3v3 team competition, rapid anti-conversion, fierce physical confrontation, and from time to time there was a kill, and the participating teams were bursting with strength and presented a classic duel. And every three-point shot, every basket PK, coincides with the brand spirit of Changan Automobile that dares to fight and is young and energetic. It can be seen that through the creation of basketball IP, Changan Automobile really goes deep into the things that young users love and mingles with young forces.
On the court, strong confrontation, the battle is in full swing; Changan UNI-K, the second generation of CS55PLUS, is a tidal wave, the strength to help, and young people's interests, excitement to achieve the same frequency resonance.
As we all know, young, sporty, and trendy enough is the consumption concept of young people, which is very consistent with the value concept of UNI "co-creation and sharing", which is not conventional, eclectic, subverts tradition, and the UNI sequence has become the core force occupying the young market. From the sequence of the first landing product UNI-T, to the flagship SUV product UNI-K, and then to the first car product UNI-V, it is not difficult to see Changan Automobile's "sword to the edge" of the rejuvenation strategy.
Taking UNI-K as an example, the borderless grille with three-pronged LED daytime running lights and hidden door handles presents a sci-fi futuristic feeling, and the original spacecraft imprint spoiler is quite aggressive against the background of the large-caliber bilateral four-out exhaust tail throat and diffuser. The staggered dashboard and central control screen in the wrap-around cockpit are simple but not lack of technology, and the yacht-style electronic barrier with the steering wheel with the upper and lower flat bottom design strengthens the sports atmosphere, which makes it closer and closer to the young.
Of course, in terms of intelligence that young people love, Changan UNI-K is interpreting the attitude of completely embracing technology with IMS intelligent cockpit interaction system, panoramic real-time VR navigation, wireless charging of mobile phones, 360 ° panoramic image, L2 level driver assistance system, SONY sound system, etc. In addition, with the blessing of the hard core strength of Blue Whale 2.0T + Aisin 8AT + BorgWarner AWD all-wheel drive system, compared with the painless "young" and "sports" word-of-mouth publicity of other brands, UNI-K uses practical actions to explain the true connotation to consumers.
On the whole, in recent years, Changan Automobile has always put young people and the needs of the times in the first place, constantly adjusting, continuing to innovate, this time using basketball cross-border ways to resonate with young people, not only from the product highlights to capture the hearts of young user groups, but also from brand marketing to close user perception, so that young consumers feel the charm of Changan brand rejuvenation. And this brand that understands young people more and more and continues to provide value output for young people is naturally becoming more and more successful.