The large-scale New Year's Eve live broadcast event "Tao Drunken Pinggu Praying for the New Year" held for the first time by the People's Government of Jinhaihu Town, Pinggu District, Beijing was successfully presented from December 31, 2021 to January 1, 2022. This live broadcast is a new practice of jinhai lake town people's government closely focusing on the development goal of "embracing new consumption and new life, building a world leisure valley", promoting the implementation of the "Jinhai Lake H Plan", making full use of the advantages of local ecological resources, tourism resources and media resources of Jinhai Lake, and creating a "good life in Jinhai Lake". The live broadcast took "Xiaguang into the Sea" and "Jinhai Sunrise" as the two highlights. During the live broadcast, the leaders and special guests of the People's Government of Jinhai Lake Town were guests in the live broadcast room to introduce the beautiful scenery and characteristic cultural tourism projects of Jinhai Lake Town to the audience in an all-round way. Two astronomy teachers from CSVA shared their astronomical knowledge of sunrise and sunset, and enlivened the atmosphere of sun watching in the live broadcast room.
Sunrise over Gimhae Lake
It is reported that the live broadcast event was pushed online by CCTV News, CCTV, Beijing You Morning, Beijing Daily, Beijing Youth Daily, Beijing News, Douyin, Kuaishou, Video Number and other media platforms, and the total number of online views on the whole network reached 300 million people. It is worth mentioning that this live broadcast was also presented at the first flag-raising ceremony in 2022 in parallel with the CCTV News New Media Center for the first time. Viewers watched the first rays of sunshine from Jinhai Lake Town in Beijing 2022 through the CCTV news app.
Spend the summer at Jinhai Lake
Welcome the New Year and launch the characteristic tourism brand of "the first sunshine of the capital" in Jinhai Lake
Located at 117.3 degrees east longitude and 40.1 degrees north latitude, JinhaiHu Town in Pinggu District is the first place in Beijing to usher in the Sunrise of the New Year. In order to better present the beautiful scenery of the sunrise of Jinhai Lake, the people's government of Jinhai Lake Town has set up multiple cameras at the top of the mountain, the Jinhua Princess Tomb Scenic Area and the fishing center for synchronous live broadcasting. At 7:40 a.m. on January 1, as the first rays of sunlight in 2022 lit up the night sky, the live comment area became a wishing pool, flooding with New Year's wishes from netizens across the country.
The sunrise live broadcast event held by the People's Government of Jinhai Lake Town for the first time set a number of records. According to statistics, the total number of online views on the whole network has reached more than 300 million people. The live broadcast screen appeared in the live broadcast room of CCTV News "The First Ray of Sunshine of the New Year" and "The First Flag-Raising Ceremony of 2022". In the summary of the 2022 New Year's "Colorful" Sunrise Awards, Jinhai Lake appeared twice. Three hours after the end of the event, the topic related to this live broadcast, "the first ray of sunshine of the new year", ranked ninth in the Weibo hot search list. On Gehua Life Circle, Kuaishou, WeChat, Video Account, Youku, Tencent Video, iQiyi and other platforms, you can also watch the pilot videos and wonderful moments of the live broadcast. The multi-platform live broadcast successfully launched the cultural tourism service brand of "the first sunshine of the capital" in Jinhai Lake. The successful holding of the event also fully reflects the efforts made by the People's Government of Jinhai Lake Town in adhering to the "integration of culture and tourism" and building a world leisure valley.
Implement the "Jinhai Lake H Plan" to create a new landmark for Beijing citizens to punch in for leisure
Jinhai Lake is the easternmost reservoir in Beijing, because there is Dajinshan In the north and Haizi Reservoir in the south, so it is named Jinhai Lake. In April this year, the Beijing Pinggu World Leisure Conference was successfully held in Jinhai Lake Town, clarifying the functional positioning of Jinhai Lake's "three towns", namely conference and exhibition town, shopping and consumption town, and global tourism characteristic town, bringing unprecedented opportunities for regional development. At present, Jinhai Lake Town focuses on "one town, three districts and five places", continuously optimizes and beautifies blocks, scenic spots and agricultural areas, and builds a new pattern of high-quality development.
Overlooking Gimhae Lake
Jinhai Lake International Convention and Exhibition Center
According to reports, the 4A-level scenic spot Jinhai Lake is the largest comprehensive water entertainment venue in Beijing, 85 kilometers away from Beijing urban area, with a water area of 6.5 square kilometers, surrounded by mountains on three sides, peaks and mountains, beautiful scenery, and dozens of natural landscapes and cultural landscapes such as Lake Light Pagoda, Golden Flower Princess Tomb, Wanghai Pavilion, and Sawtooth Cliff. Every place in the scenic area is the best place to shoot, step by step, step by step.
Jinhai Lake water surface entertainment
Focus on rural revitalization, "deeply cultivate local and fashion expression", and promote the development of cultural industries
On the day of the live broadcast on the 1st, on the surface of Gimhae Lake, a herd of wild ducks broke the tranquility of the lake. After continuous treatment and management, Jinhai Lake has maintained the water quality of the surface 2 types of water bodies for several years, the water conditions, the ecological environment is getting better and better, for the first time found hundreds of mallard ducks, autumn sand ducks and other wild duck groups came from the water, playing in Jinhai Lake, foraging, has become a flexible new life in the waters of Jinhai Lake, at present, Jinhai Lake area has more than 20 species of wild plants, more than 10 species of wildlife resources; this year, Jinhai Lake for the first time reached the highest water level in history, showing a majestic river atmosphere. The water is clear and the waves are surging, the fish fly and the fish leap, Jinhai Lake is like an ecological cornucopia, relying on the unique natural environment, jinhai Lake Town, which is surrounded by mountains and waters, is making every effort to build a global tourism characteristic town.
Wild ducks frolicking in Jinhai Lake
At present, there are 108 boutique homestays in Jinhai Lake, and many homestays have become internet celebrity punch cards, starting from the pilot construction of Haizi homestay tribe and Huangcaowa homestay cluster, and exploring the creation of a "high-quality rural leisure complex". Launch the "Jinhai Lake Craftsmen" group, sign the "Jinhai Lake Fashion Life Strategic Partner", create the "Jinhai Lake Souvenir" brand and the Jinhai Lake Big Tourism H brand, deeply cultivate the resources of the regional agricultural culture and sports tourism, explore the fashionable and modern expression methods, promote the transformation of agricultural products into tourism products, the transformation of traditional villages into modern villages, and the transformation of traditional farmers into new farmers, so as to achieve the rural revitalization goal of "farmers calling up, agricultural products organized, and collective interests linked". At the same time, with the brand building of cultural tourism to help achieve brand cultural tourism.
Autumn dyeing Jinhai Lake
Jinhai Lake is a green town at the foot of the Great Wall, a happy town in fireworks, fireworks in the world for 7,000 years, and the rich local atmosphere is the happy background that this town is proud of.
Jinhai Lake shines into the sea
In 2022, with the first rays of sunshine in the capital, Jinhai Lake Town will adhere to the concept of global tourism in Dameiping Valley, firmly embrace new consumption and new life, create a development path of the World Leisure Valley, guard the golden signboard of a lake landscape, and wait for good friends to come as promised.
In 2022, Jinhai Lake, meet a better self.
Photo: Geng Dapeng, Huang Bo, Liu Zhi
Editor: Ma Chengyuan Cui Dongliang