New Year's Message 丨 Together to the Future

Weihai Evening News Editorial Board

When the wandao xia light swept through Wei Bay, crossed the Happiness Gate, sprinkled all over the ancient Moling, and illuminated the Huancui Building - the city woke up again, and in 2022, it knocked on the door of thousands of households.

The sun rises in the east, and the light is shining. The morning sun is shining, and all things are bright. The new is the beginning, the possibility, the hope, the beginning of all things. A new year, a new page, unfolds before us.

Qia classmates are young and prosperous. From the vigorous 1995 to the turbulent 2021, it seems to be only a blink of an eye, and we, the Weihai Evening News, have accompanied you through 26 years. In the past 26 years, Weihai Evening News has been like a tree, growing its annual rings in the baptism of years and taking root downwards in the irrigation of wind, frost, snow and rain. Today, in the tall and tall posture of the pavilion, the branch named "2021" is strong and powerful, striving upwards, and once again showing vitality.

Looking back on 2021, how much emotion is in the heart, and how much heroism is in the chest. This year, the great Communist Party of China ushered in its centennial birthday, a magnificent century-long journey, and written the most magnificent epic poem in the history of the Chinese nation for thousands of years; this year, the Sixth Plenary Session of the Nineteenth Central Committee of the Communist Party of China was convened, summing up the major achievements and historical experience of the party's century-old struggle, calling on the people of all nationalities throughout the country not to forget yesterday's suffering and glory, to be worthy of today's mission, and to live up to tomorrow's great dream; this year, the astronauts left the capsule, Meng Wanzhou returned, Zhu Rong explored the fire, and Su Bingtian was enshrined; this year, more people insisted. Fighting in their respective posts, preventing the epidemic on the one hand, grasping production on the other, working together with one heart, and reaping full harvests. Along the way, we have the same Chinese dream, the same Chinese heart, and everyone is very remarkable.

In 2021, Weihai Evening News also used the brush of struggle to shine the glory of dreams. When the loud clarion call of the centenary of the founding of the party sounded from the depths of history, we interviewed the revolutionary ancestors on the ground, reverently recorded the touching deeds of those who fought for the country, and paid tribute to the great party; when the epidemic prevention and control became normalized, we still fought in the frontline, excavating every vivid and vivid epidemic prevention story, presenting every face that should be remembered; when the construction wave of "exquisite city , happy Weihai" continued to rise, we rushed to the scene of one people's livelihood project after another, truthfully recording the solid steps of urban development...

Open the "Weihai Evening News" in 2021, and the "exquisite" atmosphere comes to the face. After careful construction, the cover page of the evening newspaper has formed a loose atmosphere, elegant and popular appreciation style, both topical and ornamental creativity, respected by the industry, 86 cover pages were selected as the domestic press authoritative public account "pre-editorial meeting"; to undertake the weather information release of the "service station" layout, after careful polishing, the modern service information and the beauty of traditional Chinese poetry organic integration, the formation of ink painting design, poetic title characteristics, widely praised by readers...

After walking through thousands of mountains and rivers, you still need to wade through mountains and waters.

In the face of the trend of the times of media integration and development, we actively explore the iteration of traditional media and new media. The all-media matrix of "1+5+N" - Weihai Evening News + Evening News Official Weibo, Evening News WeChat Public Account, Xinhua News Agency Live Cloud Evening News Live Broadcast Platform, Evening News Today's Headline Number, Evening News Douyin Number + ClusterEd Evening News Industry Media Number, is blooming in a gorgeous posture, constantly integrating into the lives of the people with new hot spots, new content and new forms, transmitting the voice of the party and the government, and carrying forward the positive energy of society...

People do not live up to Qingshan, and Qingshan will certainly not live up to people.

In 2022, we will actively practice the concept of "Happy Weihai Intimate Service" to better meet the characteristics of the times and the needs of readers, customers and fans, and strive to become a first-class urban newspaper in China. The upcoming "V Viewpoint" has a unique angle and profound interpretation, which will make you enjoyable and think thoroughly; "Hui Minsheng" pays attention to favorable policies and measures to benefit the people, the content is more convenient and the design is more novel; "Weihai People" excavates the wonderful characters around them, through their life stories, feel the colorful world; "New Community" focuses on the stories around them, telling the parents short, and the grounding is more intimate; "Warm Shots" freeze unforgettable moments and record the warm world; "V Scene" directly hits the scene of the event and restores the truth of the story. Take you to different news reports... In terms of content, we do addition: add depth, temperature, and service to provide more effective information; visually, we do subtraction: simplify complexity, return to basics, and provide readers with a better reading experience.

What has changed is only the form, and what has not changed is our original intention of running a good newspaper and the feelings of serving readers. Today's changes are to present better news; today's changes are to practice the responsibilities of media people in a more down-to-earth manner; today's changes are for the Chinese stories and Weihai stories in the pen and ink and in the lens to be more affectionate and moving. In the interweaving of change and change, we always continue to care about the city and the friendship with readers. It is also this concern and friendship that motivates us to strive for excellence and surpass ourselves.

The avenue is long, though it will be far away.

At this moment, the horizon of history is leaping with the dawn of a new year. In 2022, we will continue to practice the "four forces", write wonderful footnotes for the times with news, and greet the convening of the 20th National Congress of the Party; always adhere to the correct public opinion orientation, inject inexhaustible power into the "exquisite city • happy Weihai"; and warm and illuminate every corner around us through full of positive energy.

Chasing dreams, we are not sluggish; asking the original intention, we have a long way to go.

2022, together to the future!

Producer: Ding Xiuling

Coordinator: Qu Tang

Editor: Yang Chunrui

Layout: Ju Jinling

Reviewed: Zhou Guanhua