On New Year's Day 2021, the "Gift to Qingdao" plan, which undertakes the theme of "Cultural Tourism Icebreaker", was launched for the first time, and 10,000 blind boxes were donated to readers and tourists at major scenic spots in Qingdao; on New Year's Day 2022, as the city's annual New Year's Day, "Gift Qingdao" 2022 was launched again.
The second season of the upgraded "Gift Qingdao" will transform the old city "Liangyou Bookstore" into the "Qingchao" Urban Aesthetic Life Museum, and launch a three-day "Island Life" immersive pop-up from January 1, 2022.
The "Gift Qingdao" 2022 contains three core contents: the launch of Qingdao's first urban cultural IP "Mr.Young", the launch of four styles totaling 10,000 gift blind boxes, the launch of online "Qingchao" virtual tavern + offline "Qingchao" pop-up store. During the event, the "Courtyard Life" unit and the "Voice of the Old Town" audio-visual unit will also meet the audience in the "Qingchao" pop-up store.
On the afternoon of December 31, 2021, the "Gift Qingdao" 2022 launch conference was held at Liangyou Bookstore. The "Gift Qingdao" City New Year Plan is co-sponsored by the Publicity Department of Qingdao Municipal Party Committee and Qingdao Municipal Bureau of Culture and Tourism, undertaken by Qingdao Daily Newspaper Group, supported by Qingdao Shinan Culture and Tourism Bureau, Qingdao Shinan District Rong Media Center, and co-organized by Liangyou Bookstore.
"Gift Qingdao" 2022 to "Qingchao" as the theme - Qingchao surging and indiscriminately coveted in the city of youth, it spans a hundred years, paying tribute to the first modern literary journal in the history of Qingdao literature "Qingchao"; and stirring forward, echoing the qingdao cultural self-confidence and value under the "national tide" in the new era - this time, Qingdao will "Qingchao" into the city blind box, hoping that through ten thousand times of transmission, while creating surprises and spreading urban culture, it will issue New Year's invitations and greetings to young people.
At the launching ceremony of "Gift Qingdao" 2022, Qingdao's first urban cultural IP "Mr.Young" met with the public for the first time. "Mr.Young" takes the unicorn as the shape, holds the Winter Of Qingdao City flower, wears a shirt and vest, and wears a blue man, virtualizing a vibrant, elegant, open and friendly young gentleman image, whose trend charm and unique personality are derived from the multi-dimensional summary of Qingdao's urban cultural connotation, and will also carry the mission of urban communication.
From January 1 to 3, 2022, four urban blind boxes containing Qingdao Cultural IP "Mr.Young" series of cultural creations will be given away through 10,000 friendship gifts, which will promote 10,000 encounters with Mr. Young around the world.
Leng Yan, the person in charge of Liangyou Bookstore, introduced that the four blind boxes are based on literature, art, architecture and history as the theme, "The vinyl shape in the literary blind box can be heard bookmarks, inviting ten writers to recite ten masterpieces of Qingdao literature in the past hundred years; the art blind box is mainly marked with the badge of the great artist, showing the painting atmosphere that Qingdao has been born with since the beginning of the city, and should also be in line with the hot spots of Qingdao watercolor entering Beijing this year; the courtyard life refrigerator sticker in the building blind box reaffirms the architectural dialect and era value of a city. In the history blind box, the unicorn tide plays a concentrated summary of Qingdao's historical and cultural elements. It is understood that the route of the "gift to Qingdao" has been greatly adjusted with last year, hoping to meet citizens and tourists at new scenic spots.
In addition to the offline "Qingchao" pop-up store, "Gift Qingdao" also launched the "Qingchao" virtual tavern through Station B; from January 1 to 3, players can get a blind box by participating in online city theme games after logging in and sending screenshots after passing the level. After the end of the "Gift Qingdao" activity, this mobile game will be online for a long time, continue to attract players and tourists to participate, and promote Qingdao's urban humanistic image.
In order to cooperate with the four major themes of literature, art, architecture and history of "Gifting Qingdao", the organizers also launched corresponding activities: Qingdao Literature Museum Qingdao theme books were concentrated on the shelves, and rare and precious documents met readers in the "Qingchao" pop-up store. Oil painting and watercolor are also the favorite arts of Qingdao people, Pan Wenyi Bar theme painting with wine glasses, parties, love kisses, music and other imagery, presenting the drunken years of the Island of Youth; the theme unit of "Life in the Courtyard" will show the daily fireworks of Qingdao with ink artist Yu Yao's painting installation and the drawing documents of Qingdao's representative courtyard. The audiovisual unit of "The Voice of the Old City" will present the works of young musician Nie Yilong and Chinese painting and calligraphy artist Xiu Yi. During the event, "Qingchao" also specially set up a "cup of Qingchao" New Year limited city special bar, launched a variety of fashion drinks to enjoy with tourists.
Multi-channel punch card Qingdao, get the city blind box
Pick up method 01| punch card "Qingchao" life
Time and Address: January 1, 2022 - January 3, 2022, 10:00-20:00 every day, in the "Qingchao" Pop-up Hall (East Gate, No. 5 Anhui Road, Shinan District, Qingdao City)
Pick up the way 02| city theme game to clear.
Time and place: January 1, 2022 - January 3, 2022, "Qingchao" Virtual Tavern (Station B)
Step2: Click the push link of "Mr.Young", log in to the "Qingchao" virtual tavern of Station B, participate in the online city theme game, send the screenshot of the clearance to "Mr.Young", you can get a blind box (after the screenshot passes the review, send the detailed consignee information and address, and the online blind box will be paid by SF).
Pick up method 03| to "a cup of green tide".
Time and place: From January 1, 2022 to January 3, 2022, from 10:00 to 20:00 every day, the "a cup of Qingchao" city special in the Qingchao Pop-up Hall.
Step2: In the "Qingchao" pop-up hall, you can arbitrarily consume the New Year limited city specials, you can extract a blind box.
Special reminder:. 1. In order to strictly cooperate with epidemic prevention and control, the "Qingchao" pop-up hall limits the number of people in the store during the same period to no more than 50 people, and the blind box delivery is limited to 1,000 per day, and the average release is not more than 100 per hour. Please go to the wrong time or get it through online interaction.
2. Online and offline activities can be participated at the same time, but the blind box redemption is limited to once, and each mobile phone ID corresponds to a redemption code, and repeated sending is invalid.
3. In 2022, "Gift Qingdao" is facing home and abroad, in addition to the on-site delivery of the "Qingchao" pop-up museum and the virtual tavern, it will also pass on the Qingdao beauty carried by the blind box through overseas websites, cross-city exchanges, directional gifts, etc.
Ten thousand is equal to infinity, ten thousand is also extremely limited, if you are successful in punching cards due to various restrictions but do not receive the city blind box, please bear with me.
(Reporting by Bo Keguo, client reporter of Dazhong Daily)