I'm a rider to share, don't blow or talk about motorcycles.
Recently, Skyhawk brought a scooter called TX250, the price of the model is 14980 yuan, this price is lower than the average of today's mainstream 150 scooters, so there will be a clear advantage in the 250cc model, although it is not the cheapest at the moment, but at least it is more low-key than most models.
So the question is, is this car just cheap?
I don't think it seems to me that the selling point of this car is not in the current price setting, but in its own positioning, the price is just an inducement, and the internal performance is actually its core competitiveness.
1. Model positioning
Simply put, it is to find target customers based on its own characteristics, but some models will deviate from the actual needs, while others will be highly fitted, and then unexpected results can be achieved.
The TX250 is a sports cruising scooter, and its overall style will be closer to the mainstream Japanese models, but the user group for the car is not motorcyclists, but the main needs of street travelers.
Maybe Xiao Ming will say that "125 small pedals or 150 are enough for daily transportation, and there is no need to consider 250cc scooters".
There is nothing wrong with this, the choice is extremely clear, and I raise my hands in agreement.
But be warned, if you think that you need a golden displacement model for daily transportation, then the current demand, 250cc is a golden displacement, this view is not open to refutation.
It is also based on this market demand that the TX250 will be launched on the market and build a 250cc scooter according to the channel thinking.
Of course, with the standard engine displacement, it is not enough to highlight its own advantages. After all, it is easy to highlight the disadvantages of daily travel with 250 scooters, and in general, such models have a long wheelbase, a large body, and high weight.
This is not conducive to street riding and walking the streets, but it can easily make people feel disgusted, so the 250 cc scooter is usually defined as a recreational model, and basically does not belong to the road car segment.
However, the Skyhawk TX250 is almost equivalent to the structure of the 150 scooter, and the weight of 165kg and the same displacement models have a good distinction, which can meet the dual needs of light and flexible handling and good power reserve under the needs of transportation.
That's the real competitiveness of this car. This also explores a path of innovation for the overly involuted 250 scooter, and if nothing else, there will be a lot of models positioned in this way in the coming period.
2. Other manifestations
In addition to a clear and clear positioning and target customers, the TX250 is completely replicating the success of the TX150, and then has a dynamic shape, rich configurations, good performance, affordable and other specific performances.
Judging from the configuration combination that car lovers care about, it can basically give everything, dual-channel ABS and TCS, as well as seven-inch large-screen instruments, keyless start, semi-hot melt tires, T-BOX and other practical functions are applied.
As for the most important powertrain, there is nothing wrong with it from the perspective of its purchase direction, because the car uses the second-generation 250cc liquid-cooled four-valve engine of Loncin Power, which has a maximum power of 18.5KW and a maximum torque of 24N·m, and is equipped with a Bosch EFI system, so the combination has both good values and ideal performance. Therefore, it is fully capable of meeting the needs of channel users for power reserve.
To sum up, the Skyhawk TX250 is a low-priced 250 scooter on the surface, and then use the price advantage to please users. But in fact, judging from its own positioning and specific performance, it actually wants to subvert the inherent scooter access market, so that enthusiasts who are keen on 125 and 150 have more choice, and then set a more lightweight and flexible compact structure, so to find this feature, this car is worth experiencing. But be warned, it's not the cheapest 250 scooter out there, we'll talk about the Rong 250 next issue.