Introduction: Jimney, originally an affordable hardcore off-road, known as the "big toy", with a low threshold of entry and good off-road strength, captured a group of early domestic off-road players. With the delisting of Suzuki, Jimney has gradually moved away from the vision of consumers. However, the domestic Jimney is gone, there are still overseas, so there are also parallel importers who see business opportunities and introduce Jimney for sales. Recently, another batch of National Six Jimneys have been sold.
It is reported that this batch of Jimneys compared to the previous parallel imports of Jimney, the biggest change is to upgrade to the National VI emissions, and may even reach the standard of China VI B, which also means that this batch of Jimneys, most cities in the country, and even Beijing, Shanghai and other first-tier cities, can also be on the card normally.
But do you think China VI emissions are attractive? No, price is obviously the more critical factor, so is Jimney's import price appropriate?
It is reported that the pre-sale price of the first batch of national six jimneys is 328,800 yuan, and it seems that it is still limited to sale, only 21 units, I think it should be no problem to sell out, that is, I don't know how long it takes, after all, rich people spend 300,000 yuan to buy a big toy, there is no problem. But for ordinary people, spending 300,000 yuan to buy a Jimney is obviously not very realistic, unless it is possible to have a deep affection for Jimney.
Why is it unrealistic to spend 300,000 yuan on a Jimney? First you have to know what jimney has been in the past and what it has been in a foreign country.
In the past, Jimney's domestic price was 14.18-16.08 million, which was a price that ordinary consumers could afford to spend, plus a good off-road strength, as well as few competitive models at that time, so that Jimney at this price point even had a high cost performance and competitiveness. Then some people may say that it does not make much sense for you to compare the price of the past with the present, so let's look at the current price of foreign Jimney.
Japan, Jimney's guidance price is from 1485,000 yen and 1,793,000 yen, about 82,131.7 yuan and 99,166.5 yuan, relatively speaking, the price threshold is lower, you say come to the country, so if it is 150,000, I believe most people can still accept, but the price has doubled 3 times, obviously by plane.
In addition to the price, the domestic off-road market is not the same day, in general, the price is inflated - represented by the Japanese hardcore off-road, basically delisted; and quite cost-effective, the tank 300, tank 500 as the representative of the hard-core off-road, is rapidly rising, replacing their position. Even if the Jimney of The Sixth Country comes, it is still the identity of parallel imports, which is also doomed to its high price and ultra-low cost performance attributes.
Besides, today's Jimney does not have much to hand in terms of strength. If there is no doubt about off-road strength, then the power is The short board of Jimney, the combination of 1.5L+4AT, which is obsolete at the moment, not to mention the performance of the 2.0T+8AT tank 300.
Ah Chuan commented on the car
In general, although a model with certain feelings like Jimney has entered the domestic market as a parallel import, it still cannot set off any storms, first, Jimney originally belongs to the nature of large toys and belongs to niche models; second, the price is too high and has no cost performance at all; third, the domestic hardcore off-road market has changed, and the rise of independent brands of hardcore off-road represented by tank 300 and tank 500 has been deeply rooted in the hearts of the people. Therefore, Jimney will eventually slowly fade out of people's vision.