2021 is destined to be an unusual and memorable year for mobile phone manufacturers, in the past year, Apple has added a high refresh rate to the iPhone, filling the last piece of wood of the iPhone bucket; Samsung, OPPO and Huawei have rushed to launch folding screen mobile phones, opening up the market space and market prospects of their own mobile phones. For example, Samsung mentioned in the december 30 news that "the Galaxy Z Flip 3's ability to attract new Samsung users has surpassed other Galaxy flagship phones."
In other words, the Galaxy Z Flip 3, as Samsung's "passerby" best folding screen mobile phone, whether it is powder absorption ability or the user's willingness to buy, it exceeds flagship models such as Galaxy S21 and Z Fold 3. This is both a victory for Samsung phones and a victory for folding screen phones.
Then again, this year is indeed the best year for the development of the folding screen ecology, a variety of folding screen devices not only attracted a large number of Android mobile phone users, but also successfully converted a lot of "food and anti" iPhone users, Xiao Lei has iPhone users around the Android folding screen mobile phone after seeing this decided to take this as the starting point and entrance of their Android mobile phone. Such a phenomenon actually illustrates a problem: when the iPhone's influence is declining year by year, how should the Android brand attract these users who are dissatisfied with the iPhone but are trapped by the Apple ecosystem? Or let's ask another question: What kind of Android phone can attract iPhone users?
Shun: Android also has a time to overtake the function
As a digital editor, Shun likes and is willing to explore the features of Android phones. For him, the rich and diverse localized phone features are what attracted him to the Samsung S21. In order to ensure the unity and ease of use of the functions, the "globally unified version" of iOS often lacks localized functions, and the almost "must-have" call recording of domestic Android phones is the best example.
Some user analysts have said that Apple does not provide call recording functions because it violates US laws, but from the perspective of the National Bank Apple Watch unlocking ECG some time ago, the legal restrictions of a market are not the reason to prevent Apple from providing a certain function.
In contrast, Android phones, because Android phone brands usually do not impose so-called "regional policies" on all markets, the vast majority of Android phones will take system localization as their top priority. Even Sony, an unenlightened mobile phone brand, has understood the importance of localization after a long period of market cold, providing domestic users with localization functions that fit the actual application scenarios.
Compared with the iPhone that "can't", "can't do" and "the wrong way" at every turn, the more open Android phone brings users more software and features, which is why he chose the Android phone as the main machine and the iPhone as a backup machine.
Ming: More diverse hardware forms
As an Apple ecological user who uses An Apple computer, wears an Apple Watch, watches Apple TV, and listens to Apple Music, the reason why Ming chooses an Android phone is very simple: compared to the iPhone that looks the same and is similar to the use every year, Find N is obviously a more "innovative" and fresh technology product. Although the iPhone has led the development of domestic mobile phones for a long time in the past, since the release of the first generation of APEX, Android phones have surpassed the iPhone in terms of innovation, leading the way in another way.
Of course, we also know that Apple is accumulating technology to prepare for the next turning point in the mobile phone market, but in terms of folding screens and mobile phone forms, Android mobile phones are obviously farther than Apple. The design of the Find D folding screen covers the two independent application scenarios of mobile phones and tablets with a single hardware, and fills the gap between Android mobile phones and Android tablets with its own unique software ecology, opening up two different application scenarios.
Coupled with the highly customized Android system of "know you better", in terms of mobile phone experience alone, Android mobile phones can "open up a whole new world" for users, and these details of the experience are unprecedented for iPhone users. For example, the mobile phone can automatically switch the mobile phone NFC swipe bus card or the community access control card in the background according to your current location; when you log in to the third-party software with WeChat, you can choose to use the personal number or the work number; the weather and time will automatically open the double city/dual time zone display according to your current city.
Although Android phones do far less than the iPhone and the iCloud synchronization behind it across devices, if you only talk about mobile phones, folding screen devices like Find N have indeed succeeded in attracting the attention of Ming, an iPhone user, changing his perception of Android phones and making him willing to choose Android devices as a supplement to the iPhone and Apple ecosystem.
Zi: A more open software strategy
As the most mature of the four respondents and also the "furthest" away from the technology digital, Zi has detached himself from the identity of the other respondents as a "digital enthusiast", for whom the mobile phone is nothing more than a daily tool and a casual game console. For him, what attracts him more about Android phones is Android's "special performance" in gaming. Simply put, you can play more games.
Of course, everyone understands the principle of paying for knowledge works. But the problem is that many of the best international versions of games on iOS and iPadOS don't have Chinese, and for Zi, who recently wanted to play Alien: Isolation on the iPad, English voice and subtitles are issues that can affect the game experience.
But on the Android platform, the difficulty of obtaining game resources is very low: the app store that comes with the phone, tapTap and other third-party game stores provide a lot of game content for the open Android platform. In addition, the diversified payment channels of the Android platform can also ensure that developers can get a larger proportion of revenue, which is especially important for supporting game developers, especially independent developers.
Xin: Complement the other half of the iOS ecosystem
It is reasonable to say that the combination of iPhone and Apple Watch is already a "complete" user system. But for Xin, a Xiaomi Mi 11 Ultra is still a supplement to his iOS ecology. In terms of hardware alone, the iPhone does have something worth learning from Android phones, such as excellent screen quality and simple and easy-to-use iOS. But for a user who uses a Windows computer, the iPhone and Apple Watch are like an island of information, and even sending a picture has to scan the code to log in to WeChat, so the isolated ecological experience is obviously not passed.
And 11 Ultra, it is a good way to fill the gap between mobile phones and Windows computers. The Apple ecosystem has a great experience, but it's built on Top of Mac, iPad, HomePod, Apple Watch, Apple TV, and Apple Watch. An Android phone, whether paired with a Windows game pc, Mac, or other hardware, can have a basic but sufficient experience. Coupled with the fact that in recent years, Android mobile phone brands have made efforts in computer linkage and launched their own computer linkage clients, bringing practical functions that do not lose, or even surpass Apple, Android mobile phones are indeed a good ecological supplement outside iOS.
Ecological "achievement" or "drag" Apple?
From the experience shared by the four people, we can draw two conclusions:
Whether in software or hardware, the innovation ability of Android mobile phones at home and abroad has surpassed the conservative "technical benchmark" - the iPhone.
The excellent ecology of the iPhone is built on other Apple hardware, while the ecology of Android phones is built on the open hardware and software platform.
Let's start with the first point. I have never denied the role of the iPhone in advancing the industry, and the fast and easy-to-use structured light face recognition and strict system permission management are still worth learning from Android phones. But compared to the global-looking iPhone, Android, which focuses on localization, is obviously more suitable for most domestic users.
If nothing else, even with the basic function of phone calls and texting, Android with system-level interception filtering does much better than the iPhone, which has been plagued by "Macau casinos". Coupled with NFC access control cards, double-open applications, more aggressive fast charging and more stable signal quality, Android phones can still give iPhone users for many years "a lesson".
Secondly, the so-called Apple ecology has a high dependence on Apple hardware behind it. Hardware such as MacBook, Apple Watch, and HomePod can indeed attract more users into the Apple ecosystem and eventually lead to the iPhone. But the dependence on ecology has also become the short board of the iPhone. It has played a role in "dissuading" users of other ecosystems. Apple's ecosystem has made the iPhone, but it has also filtered out many potential users for the iPhone. This is somewhat incredible for Android phones, but for the iPhone, "success is also ecological, failure is also ecological" can be said to be the best and most helpless summary.