Looking at the side of this car, I think many people will think of this car as a new Phantom of Rolls-Royce. At first, I thought it was a phantom, for the simple reason that the phantom started production in 2013, and according to the replacement cycle, the phantom should be replaced. Later, it was learned that this car is not a Rolls-Royce Phantom, but a Rolls-Royce electric car, which can be called a Rolls-Royce Flash, which is currently in the testing stage.
It is reported that this is Rolls-Royce's first "pure electric" model, if not unexpected, is expected to be officially released in 2022 and delivered in 2023. The new car is based on a luxurious platform developed by Rolls-Royce itself, and the BMW ix M60 dual-motor system for the power system has a maximum horsepower of 600 horses, an acceleration of less than 4 seconds per 100 kilometers, and a maximum endurance of 483km.
Many netizens are worried that Rolls-Royce has been positioned as a super luxury brand for a hundred years, and the engine displacement is famous for its large, especially in the past ten years, the starting point is 12 cylinders, if you give up 12 cylinders for motors, will customers recognize? In fact, this worry is not necessary, because Rolls-Royce sells not products at all, but brand added value, and Rolls-Royce's brand value is irreplaceable by other brands.
Speaking of Coke, many people will think of Coca-Cola or Pepsi, when it comes to Hamburg, many people will think of McDonald's and KFC, when it comes to the world's top luxury cars, many people will think of Rolls-Royce, and in this field, Rolls-Royce has no competitors, one point can prove that we describe something outstanding, often say what is in Rolls-Royce, which shows the recognition of the people for this brand, and a car label is worth one or two hundred thousand, selling so expensive is not because of material, but brand value.
Rolls-Royce gave up the V12 engine, can the endurance of more than 400 kilometers meet customer needs? This problem is not a problem for Rolls-Royce, because the people who buy Rolls-Royce have full-time drivers, have exclusive parking spaces, and Rolls-Royce owners are basically flying when they go out, and the endurance of more than 400 kilometers is enough for daily use, of course, in terms of convenience, the current tram and oil car can not be compared, but there is no way, we must keep up with the trend.
Rolls-Royce's launch of pure electric vehicles is also forced by helplessness, it is impossible to wait for a comprehensive ban on fuel vehicles and then launch pure electric vehicles, right? We must plan ahead, so Rolls-Royce will electrify the entire range by 2030. This Rolls-Royce Flash is just the beginning, as for the price, it is currently unknown, it is certain that other models will be launched next, as for what name to use later, it is not known at present.