Tiger Year zodiac wine spy photos exposed, the advent of ultra-high-end treasure Moutai wine will affect the price of Feitian Moutai wine?

Zhonghua Network Wine Industry December 30 news, "one year old and one life sign, one wine and one Maotai". Since 2014, Guizhou Moutai has produced a zodiac wine every year, and this year's zodiac wine will also arrive as scheduled.

Moutai Tiger Year Zodiac wine spy photos flowed out, the price is unknown

Recently, the Moutai Tiger Zodiac wine spy photos were exposed online, causing market concern. Judging from the exposure of spy photos, The Year of the Tiger Moutai wine adopts a green color that represents hope and vitality, symbolizing that 2022 is the year of hope after the epidemic.

In terms of element design, the exterior design of The Year of the Tiger Moutai wine continues the design style of the family product; the main standard adopts the standard design and layout of the five-star Moutai wine, and only in the lower right corner is printed the "Year of the Tiger" seal style pattern, which is simple and atmospheric.

The advent of Moutai wine in the Year of the Tiger marks the 9th zodiac wine in Moutai and means that it is one step closer to collecting a complete set of Zodiac Moutai wines.

However, at present, the specific price of Moutai Tiger Zodiac wine has not yet been disclosed. According to the data, as of December 30, the original box price of Moutai Ox Zodiac wine is 3950 yuan / bottle, rat and pig zodiac wine exceeds 4000 yuan / bottle, and the Year of the Monkey is as high as 6300 yuan / bottle, in this way, the probability of Moutai Zodiac wine in the Year of the Tiger will be more than 4000 yuan / bottle.

It should be pointed out that in 2014, Moutai launched the first zodiac Moutai wine (Ma Nian Zodiac Moutai wine, the factory price is about 850 yuan a bottle), but the Ma Nian Zodiac Moutai wine was not popular, and industry insiders said that at that time, even "few people asked for attention", so that the amount was directly reduced when Guizhou Moutai launched the 2015 Year of the Sheep Zodiac wine.

So whether this zodiac wine can be widely popular. Some dealers said, "Moutai zodiac wine not only combines wine culture and zodiac culture, but also is unique in the design of wine bottles and wine boxes, integrating the famous paintings and calligraphy inscriptions of Chinese painting masters, and the color of the bottle body combined with the five elements culture, which can be described as a "cultural wine" full of traditional Chinese culture, which has a high collection value and is worth buying. ”

Ultra-high-end treasure Moutai wine came out, and the retail guidance price was 4499 yuan

In addition, the Zhonghua Network Liquor Industry learned that on the evening of December 29, Moutai released 53% vol 500ml Guizhou Moutai wine (treasures).

It is understood that the first rare Moutai wine was born in 1986 and is the first high-end liquor launched by Moutai Distillery. The new rare Moutai wine released this time continues the main tone of the packaging style of the 1986 edition of "Treasures", the elements and creativity are richer and more diverse, reflecting the "true original heart" of Moutai people who have always adhered to the concept of "avenue to simplicity"; inheriting the concept of "wine to treasure", reflecting the exquisite skills of Moutai and the quality upgrade is particularly obvious; the accumulation of more than a thousand basic alcohols, after careful blending by the master, in the "elegant", "fine", "thick" and "long" typical style characteristics of Guizhou Moutai wine perform perfectly. It can be called "the best of style".

Wang Li, chief engineer and chief quality officer of Moutai Group, said, "Guizhou Moutai Wine (Treasure) is an ultra-high-end product between fine Moutai wine and aged Guizhou Moutai wine (15). ”

For the price of the product that everyone is more concerned about, some people familiar with Moutai said, "The retail guidance price of treasures is 4499 yuan / bottle, and there are already dealers on the market who have shouted 6000 yuan to buy Moutai treasures." ”

So the question is, will the advent of the rare Moutai wine impact the ordinary Feitian Moutai wine? In this regard, some wine merchants analyzed that "the official price positioning of the new rare wine launched by Gentang this time is expected that pumao of 1499 yuan will not only not raise the price in the near future, but also maintain the price for at least 2 to 3 years." Because behind it are deeply planned steps. In the future, no matter what new varieties are launched, it is not surprising, there must be. As for whether the 1499 Pumao can maintain its original taste without raising the price, it is difficult to determine. ”

In addition, according to dealer feedback, Moutai has notified the recent Spring Festival stocking payment, and is expected to complete the annual quota of about 25% (January to February), and the price has not been notified of the change.

On August 30 this year, "new marshal" Ding Xiongjun took over Gao Weidong as chairman of Moutai Group. After taking office, Ding Xiongjun made frequent moves, first canceling the preferential wine purchase policy of Moutai Hotel, and then terminating the "unpacking order" and launching 12 bottles of Moutai wine for bulk bottle retail. After that, it implemented an unplanned quota for the purchase of wine, and now it has released ultra-high-end new products.

On the one hand, in order to rectify the market price chaos, the above series of measures Moutai cooled down speculative speculation and excessively high market prices; on the other hand, it is also considering the growth of future performance. However, the market is unpredictable, there are many influencing factors, and Moutai as a star product has attracted much attention from the industry. Whether the future Feitian Moutai Wine will raise prices remains to be seen.

This article originated from China Net Finance