After 35 years, moutai first high-end wine has been upgraded and listed. On the evening of December 29, Guizhou Moutai held a "Treasure Night" and a 53% vol500ml Guizhou Moutai Wine (Treasures) (hereinafter referred to as "Rare Moutai Wine") listing conference.
As we all know, 2021 is the 70th anniversary of the establishment of the Moutai factory in Guizhou and the 20th anniversary of the company's listing. At this time node, the new upgrade of the precious Moutai wine is obviously of special significance to Moutai.
So what is "special" about the precious Moutai wine? Today's wine review network and wine friends chatted about this topic.
From the establishment of the factory in 1951 to the middle of the 1980s, the development of Moutai wine experienced a process of "slow heat" of thick accumulation and thin hair. Especially in 1986, the output of Moutai wine increased to 1267 tons, and the reserve of raw wine gradually increased, providing the possibility of launching products of better quality than ordinary Moutai wine in a timely manner.
In the same year, after six months of trial and demonstration by Moutai craftsmen, the first bottle of "rare Moutai wine" came out, which also became the first high-end Moutai wine launched since the state-owned construction of Moutai Distillery. This new product with the "1704 year" seal opens up the high-quality and high-end product route of Moutai wine, which together with the common ordinary Moutai wine, constitutes the cascade product matrix of Moutai wine. The new product launched this time is a new and upgraded version of the wine.
In addition, the venue for the launch of the rare Moutai wine was selected in the Moutai winemaking industry heritage building complex, which is known as the "source of Mao wine". The complex includes the former sites of the three major burning houses of "Chengyi", "Ronghe" and "Hengxing", as well as 10 heritage sites, such as the dry qu warehouse, the fermentation warehouse, the dry qu warehouse, the fermentation warehouse, the stone mill in the second area of the qu, and the fifth and eighth old wine warehouses of the lower wine warehouse.
It is regarded as the spiritual symbol of the source of Moutai wine production, and as early as 2013, it was rated as the seventh batch of national key cultural relics protection units by relevant departments. At the same time, this is also the first time since the establishment of Moutai Factory 70 years ago that a new product launch conference has been held here. This shows the importance that Moutai attaches to the precious Moutai wine.
The upgraded version of the rare Moutai wine continues the gradient style of the 1986 version, while the elements and creativity are more abundant and diverse. Previously, the 1986 edition of the packaging and design was awarded the "Asian Star", the highest award for packaging design in Asia.
The new products of the rare Moutai wine take the four colors of daisy, red, brown and gold as the main body - the color represents the wine, the red represents the sorghum and purple clay, the brown represents the special "Chinese" cellar stone drink and wine altar, and the gold represents the wheat, which are indispensable and important elements in the brewing of Moutai wine.
At the same time, the new hand-painted method adds the "Happy Girl Flying Sky" of Cave 321 of Mogao Grottoes, as well as the Chishui River, the source of Maojiu, the Sifang Well of Maotai, the brewing scene, the long map of the yuanyuan and other patterns, further enriching the traditional Chinese cultural elements.
In addition, the precious Moutai wine has also been comprehensively upgraded in packaging materials and processing technology, and the bottle cap is made of zinc alloy material and engraved with a traditional animal face pattern, expressing good wishes for Guotai Min'an and Wugu Fengdeng. The bottle adopts high-white healthy porcelain clay, selects the color of the Moutai storage wine altar as the main color of the bottle, combines the two-color glaze with two fusions, and increases the concave and convex texture of the bottle body, forming a kiln transformation effect with rich layers and delicate textures.
The quality upgrade of the precious Moutai wine is also obvious. According to Moutai, the body of the rare Moutai wine was designed by Wang Gang, the chief blending master of Moutai, and his father was one of the hookers of the 1986 version. Wang Gang's team has accumulated more than 1,000 base alcohols, and innovatively integrated modern flavor analysis technology and wine body design concepts, and finally outlined a new treasure Moutai wine.
The wine body of the rare Moutai wine presents a light golden yellow, crystal clear, very textured, the biggest feature is that the old ripe aroma and fruit aroma, nut aroma, floral fragrance, quxiang and other aromas are perfectly integrated, the structure is balanced and coordinated, and the typical elegant, thin, thick and long styles of Moutai wine are more perfectly presented.
According to the wine review network, in terms of product positioning, the rare Moutai wine is between the fine Moutai wine and the aged Guizhou Moutai wine (15); In terms of price, the retail guidance price of Moutai self-operated stores is 4499 yuan / bottle.
"Different from the zodiac wine and different from the commemorative wine, the treasure Moutai wine is the first ultra-high-end new product released by Moutai in the new era of high-quality and strong industry." Moutai said that the high-end sauce quality of the precious Moutai wine, the long time precipitation, the rich cultural connotation, coupled with the exquisite packaging design, the elegant and luxurious style and the beautiful allegorical blessings, the tasting and collection are excellent. It can be said that the treasure Moutai wine is a true sense of "the noble and perfect treasure in the wine".
Well, the above is some of the main information about the treasure Moutai wine shared by the wine review network for wine friends. What do wine lovers think about this new Moutai wine? Welcome to exchange and discuss in the comment area.