"Hospitality" literally means cordial hospitality. Chinese attaches great importance to family affection, and the care and attachment to our families is our most authentic cultural disposition. At the beginning of the listing, EliShenrui Hybrid conveyed the warm philosophy of "hospitality". It is not high and out of reach, but it is warm and intimate enough to entertain everyone who matters in the most appropriate way.
In the MPV brawl, such a way of hospitality is obviously deeply popular. Affected by the epidemic and the continuous impact of production capacity, domestic automobile production and sales have declined again, just like the hot MPV market is not spared. Among them, AliShen held it, according to the data released by the Association of Passengers, from January to November this year, The sales volume of Alishen achieved a year-on-year increase of 29.9%, and whether it was a single month of sales or cumulative sales, it steadily occupied the TOP position.
The secret of the strong is that they can always jump out of the comfort zone. On December 30, the new Alexand was officially launched, and a total of 4 models of the new car were launched, selling 279,800-331,800 yuan.
In the past, MPV has been a recognized niche market. Maybe it's the time to run, maybe the three-child policy has stimulated the growth of MPV demand, and this market segment has finally ushered in its own product year. In addition to the emergence of new cars such as Jiahua, Xena, and Kustu, just a few days before the listing of Alexand, the old rival Odyssey also ushered in a new one. With many strong enemies, how will Alisson maintain his advantage?
"Silly big man wearing steel" is the impression of many people on MPV, most of them are mediocre-looking, and they can only play a supporting role that can fight and resist running errands. When the MPV reaches the price of 300,000, the level of the value can determine the willingness to buy. The design of the new Alexand is very atmospheric, the matrix grille with a heavy engine cover, the new LED strip three-dimensional combination taillights are clearly layered, and the flow turn signal looks very grand when lit.
An MPV aside from space is "hooliganism", the new car body size is 4951/1842/1711mm, wheelbase 2900mm, to provide a high degree of flexibility of large space. The new red and white interiors, the standard 7-inch dashboard + 10.1-inch smart screen, leather quilted door panels and metal welcome pedals and other new equipment are a good reflection of the respect, care and sense of ceremony that an MPV model should have.
Of course, on the other side of the sedan's smart, elegant, and tall, comfortable SUV, MPV has always been known for its functionality. The new Alexand has a lot of improvements in practicality, first of all, the charging interface in the car has been increased to 10, so that no matter where you sit, you can say goodbye to mobile phone battery anxiety. In addition, humanized functions such as foot-sensing electric tailgates and car reservation locks have greatly improved the convenience and comfort of driving.
The new Alexand is equipped with Honda's third-generation i-MMD hybrid system, which has a maximum power of 107 kW and a maximum torque of 175 N·m for a 2.0L engine, and a maximum power of 135 kW for the drive motor and a maximum torque of 315 N·m. It continues to be equipped with Honda's SENSING safety super sense system, and adds A CTM rearview dynamic reminder function to effectively reduce driving risks.
From the end of work in 2021, more and more car companies have begun to lay out the MPV market. Today, the new Alexand has also ushered in a mid-term redesign, and has made great improvements in all aspects. In fact, it is not difficult to find that each of its upgrades is strengthening its own product strength, so as to meet the demand for an MPV in the new era. In the face of the inward-rolled MPV market, do you think the new Alexand can achieve a breakthrough?
Edit=Lin Jing