Wen | Zhang Shule (Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)
Even if it is a legend, it will still end.
Have you seen Happy Base Camp?
Have you ever been to the recording site of Happy Base Camp?
Almost in the first decade of the 2000s, as a Hunan native and a scholar in Changsha, when I met foreigners, one or two out of ten would come to ask such an inquiry.
In a sense, this is also a kind of pride, a kind of landmark of Hunan.
But the dust returns to the dust, the soil returns to the soil, and what should come will eventually come.
On December 28, "Hunan Satellite TV" posted at the end of 2021: "A hello is a blessing for the future, but also a confident attitude of embracing a good future." Go forward bravely, feel the strength of struggle, and experience the beauty of struggle! "It is officially announced that from 8:10 p.m. every Saturday in 2022, a new show "Hello, Saturday" will be broadcast.
As we all know, the program "Happy Base Camp", which has accompanied countless people for 24 years, broadcasts at 8:20 p.m. every Saturday. The finalization of "Hello, Saturday" means that "Happy Base Camp" will officially withdraw from the TV screen and become a member of the historical stage.
"Happy Base Camp" premiered on July 11, 1997, and the show has had many hardcore fans for 24 years.
As a Hunan native, the establishment of "Happy Base Camp" is actually still fresh in my mind.
At that time, in 1996, Hunan Radio and Television needed a variety show due to the preparation of the star.
At that time, Hunan Economic Television Station's "Lucky 3721" had great influence in the province, and "Happy Base Camp" was inspired by this.
Since then, "Happy Base Camp" has created a viewing miracle of the top three domestic Saturday night TV ratings for 7 consecutive years since 1997.
Speaking of Hunan, outsiders often pop up a word - happy base camp.
Previously, due to the excessive entertainment of the program, "Happy Base Camp" released news that it was undergoing a new transformation and upgrade to meet the audience with a new look.
What does the quiet departure of "Happy Base Camp" mean?
In this regard, Xu Meijuan, a reporter from The Times Weekly, had an exchange with Shule on the night of the 29th, and poor Dao thought:
Entertain to the death of the times, to the death!
As a 24-year-old variety show, "Happy Base Camp" is too old, and the generation of audiences it accompanies is no longer keen on its way to play and entertain the public through entertainment stars.
There is no permanent evergreen tree, as an old variety show, rather than continuing to revise the version to seek new changes, it is better to retain as a memory, but it is not easy to form a collapse in the audience's mind.
What's more, "Happy Base Camp" is no longer the only pillar of Hunan Satellite TV as it was then, and the mango station with more support points, choosing to let go at this moment, is actually "late".
Of course, the removal of an old variety show does not need to be over-interpreted.
Perhaps, the only news point is that as the most important brand of Hunan Satellite TV to open the trend of entertainment, the suspension of the happy base camp also means the turn or transformation of Hunan Satellite TV's entertainment style.
After all, in line with the trend and main theme of the times, for a radio and television organization, it is the most fundamental foundation.
In addition, the inevitable decline in performance is also a reason.
For the users of Hunan Satellite TV, "Happy Base Camp" has aesthetic fatigue, the attention has continued to decrease, and the natural performance has also decreased.
Without economic and social value, euthanasia is beyond reproach.
For Hunan Tai, economic value and social value are the baton, and if neither exists, there is no need to reluctantly continue to live.
All in all, the model of simply relying on entertainment for the public and lacking social value transmission is coming to an end.