"2021 Strong Film Road" company observation Douyin, B station and other emerging companies aim at the movie track

Per reporter: Wen Menghua Intern reporter Zhu Peng Per reporter Per reporter: Dong Xingsheng

Since the establishment of LeTV Pictures, 2021 is the tenth year that the Internet has entered the film industry. In the past ten years, the situation in the film market has been complex and changeable, with a sweet period brought about by the entry of the Internet, as well as controversies and doubts under the impact. At many well-known international film festivals every year, the Internet and cinema have long become indispensable themes. In this context, Internet companies represented by BAT are becoming the "hydropower and coal" in the upper, middle and lower reaches of Chinese films.

Nowadays, the young generation of Internet companies such as Douyin, Kuaishou, and Station B are once again focusing on the movie track, rubbing their fists and eager to try.

On this occasion, the film industry white paper "2021 Film Road" produced by the Daily Economic News and the Wanda Film and Television Group Big Data Center has arrived for the fifth consecutive year. Under the joint witness of Zhang Pimin, chairman of the China Film Foundation, Ren Zhonglun, vice chairman of the China Filmmakers Association, Yin Xiangjin, general manager of Wanda Pictures, and other industry experts and scholars, "The Road to 2021 Strong Movies" was grandly released at the 34th China Film Golden Rooster Awards on December 28.

On December 4, Beijing residents watched the poster of the movie "Chosin Lake" at the cinema Visual China

All three companies have grossed more than 10 billion yuan at the box office

The white paper "2021 Road to Strong Movies" shows that the deepening integration of the Internet and the film and television industry is becoming an inevitable trend in the development of the industry. The essence of emerging platforms and companies investing in movies is still a competition for user traffic, and movies, as a gathering place for high-quality content, are a major trend in the current content industry investment.

The data shows that from 2016 to 2021, Alibaba Pictures, Tencent Pictures, iQiyi Pictures and other films have invested in 560 films. On the whole, the number of films invested by Ali Pictures, Tencent Pictures and iQIYI Pictures has shown an upward trend year by year, while Penguin Pictures and iQIYI have been relatively restrained in film investment, and the number of film investments has shown a downward trend.

In addition to the deep integration of the Internet and movies, film investment companies and star capital will also usher in tremendous changes in 2021.

On the one hand, from 2014 to 2021, the increase in the number of domestic cinemas has decreased year by year. From 2019 to 2021, the head shadow management company has not changed much, but it has still experienced the rise of new companies and the decline of old companies. The 2021 TOP10 film cast has changed.

On the other hand, from 2016 to 2018, the entire film and television industry has made great progress, and the value of stars has been put bigger and bigger under the pursuit of the capital market, but time has changed, since 2021, behind the Qinglang action, some star studios or related enterprises have been cancelled one after another, and film and television capital is being further standardized.

In recent years, Internet companies have given the answer to the input-output ratio of the film industry and the box office.

In 2021, the cumulative box office of films invested by Ali Pictures, Maoyan Pictures and Taobao Ticket Pictures will exceed 10 billion yuan. From the box office analysis alone, 2018 and 2019 are obviously box office years. The impact of the epidemic on the film industry is larger, but the current recovery trend is better. In addition, in the past two years, the box office performance of movies invested by Internet film companies has been significantly better than in other years.

From the perspective of the final investment in film projects, Internet companies will give priority to large-scale commercial films with explosive potential when investing in movies.

According to the analysis of the "Daily Economic News" reporter, in the past three years, Internet companies have invested in the top 3 of the movie box office, and the explosive films are still the "fragrant food" in the eyes of capital. Behind the 2021 domestic film box office champion and runner-up "Chosin Lake", "Hello, Li Huanying" and the series of movies "My Father and Me", Ali Pictures, Cat's Eye Pictures, and Ticket Taobao Pictures are all listed.

Since 2020, new young people's consumption platforms and companies such as Bilibili (Station B), Douyin, Kuaishou, and Bubble Mart have all set their sights on the movie track.

From 2019 to 2021, Douyin led the way with 16 investment films, followed by Bilibili, Bubble Mart, and Kuaishou. Co-production is still the main way for emerging companies to participate in film investment, accounting for 76% of the overall investment. The essence of emerging platforms and companies investing in movies is still the competition for user traffic, and movies, as a gathering place for high-quality content, are a major trend in the current content industry investment.

Celebrities pile up to deregister related enterprises

As of 2021, Wanda Film, Dadi Cinema and Hengdian Cinema Line still occupy the top three in China. During the epidemic period, Wanda and Hengdian still took advantage of the expansion, and the share of Dadi Cinema Cinemas declined significantly. In 2021, Shanghai Xingyi and Happy Blue Ocean squeezed out Yaolai and Pacific Ocean and ranked among the top 10 film projections.

Affected by the tide of store closures in 2020, the concentration of the top ten shadows' voting houses increased slightly, and fell slightly in 2021.

Among the TOP10 film projections, the box office share of Wanda, Hengdian and Shanghai Xingyi increased, while the box office share of Dadi, CGV, Jinyi, China Film, Bona and Hong Kong Broadway declined. Among them, although the number of studios in Bona and Broadway increased slightly, the operating efficiency of studios declined significantly, and the box office share fell as a result.

Single-screen daily output has declined year by year since the record high in 2015, and it has declined sharply during the epidemic, picking up slightly in 2021. After the epidemic, the daily output of newly opened cinemas has dropped significantly, and the average value is significantly lower than the overall.

Among them, the first-tier cities have the largest decline, the single-screen output advantage is getting weaker, and the high rents in first-tier cities make it more difficult for the studios to survive, which is also one of the reasons for the decline in the number of their studios. The advantage of single-screen output in second-tier cities has gradually narrowed compared with that of third-tier cities, and is getting closer and closer to third-tier single-screen output. The competition between first- and second-tier cinemas is fierce, and the pressure of their survival is evident.

After 2018, there has been a cliff-like decline in the number of new star studios and star-related enterprises.

Since 2021, behind the Qinglang action, some star studios or related enterprises have been cancelled one after another. According to Qixinbao data, in January 2021, there were 945 star studios in the state of survival, and by the end of October, there were only 833 star studios in the state of existence.

From January to October 2021, the number of star-related enterprises also showed a downward trend month by month, but the overall decline was smaller than the number of star studios.

In stark contrast to the celebrities who have piled up to deregister enterprises, film and television culture companies have flocked to Hainan to register new companies.

The data shows that the number of film and television cultural enterprises in Hainan shows a month-by-month upward trend, as of now, the total number of newly established film and television cultural enterprises in Hainan in 2021 has reached 5751. It is understood that the reason why Hainan has attracted so many stars and capital is mainly due to its preferential tax policies.

In addition to the star studio, Xu Zheng, Wu Jing, Chen Sicheng and other high-quality filmmakers who can act and direct will continue to exert their efforts in 2021 and continue to bargain highly.

At present, Wu Jing, Xu Zheng, Ning Hao, and Chen Sicheng have become ace players in commercial films, and as of November 1, 2021, the directors' companies have participated in about 10 films, with a cumulative box office of more than 67.4 billion yuan. Among them, Wu Jing's cumulative box office is the highest, as high as 22.85 billion yuan, and Wu Jing has starred in 3 of the top five films in Chinese film history. Xu Zheng's cumulative box office is 15.514 billion yuan, Chen Sicheng's cumulative box office is 14.642 billion yuan, and NingHao's cumulative box office is 14.444 billion yuan.

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