Every time "2021 Strong Film Road" appears at the Golden Rooster Awards, the testimony of five years of constantness brings new inspiration to the film industry

Per reporter: Bi Yuanyuan Dong Xingsheng Per reporter: Song Hong

I came to Xiamen again and met again in Jinji.

Following the debut of "2020 Film Road" at the Golden Rooster Awards of Chinese Films in 2020, on December 28, 2021, the film industry white paper "2021 Film Road", jointly produced by Daily Economic News and Wanda Film and Television Group Big Data Center, was grandly released at the official forum of the 34th China Film Golden Rooster Awards "5G Digital Intelligence New Era - Film Innovation and Development Forum in the Context of meta-universe".

At the launch site, many veterans of the film and television industry gathered. Zhang Pimin, chairman of the China Film Foundation, Ren Zhonglun, vice chairman of the China Filmmakers Association, Yin Xiangjin, general manager of Wanda Pictures, Liu Linpeng, deputy editor-in-chief of the Daily Economic News, and Zhang Xuewei, editor-in-chief of Migu Animation Co., Ltd., jointly released the "2021 Road to Strong Films" and launched the release ceremony.

As an annual observation report of China's film industry, Zhang Pimin said that "The Road to Strong Film" presents the development trend of the film industry from a professional financial perspective, and has made valuable contributions to promoting the comprehensive and high-quality development of China's film industry. Ren Zhonglun, vice chairman of the China Filmmakers Association, who has written the preface to "The Road to Strong Shadows" for many years, believes that "Road to Strong Shadows" is an annual report on Chinese films with the dual value of historical materials and thinking.

"2021 Strong Shadow Road" was released at the scene courtesy of the organizer

"The Road to Strong Shadows" has become an industrial window

Since 2017, the Daily Economic News has released a white paper on "The Road to Strong Shadows" every year, and "Road to Strong Shadows in 2021" is the fifth book. Through the unique observation perspective of financial media, from the surface and inside, from near and far, based on years of market research and authoritative big data accumulation, "Road to Strong Shadow" deeply excavates the annual development trend of the film industry, and invites professionals to conduct in-depth analysis and comprehensively present the new ecology of Chinese films in the new era, in order to help the Chinese film industry to seize new opportunities, abide by innovation, and achieve leapfrog development of "from big to strong".

The innate dependence of finance and the film and television industry determines the common needs of each other's integrated development and coordinated progress. Liu Linpeng said: "Five years of constant witness, so far "The Road to Strong Shadows" has become an annual report of Chinese films that condenses the dual values of historical materials and thinking, and has become a window for observing the laws of the industry. ”

The "strong bones" of the film industry are inseparable from the support of technology and the help of capital. "At the critical moment of China's film transformation and upgrading, it is reasonable to gather the strength of all parties to promote common development." Zhang Pimin said.

Analyze the changes in the film industry in all dimensions

"2021 Road to Strong Shadows" is divided into four major sections: macro theory, company theory, market theory and financial theory. Ren Zhonglun said this was a "typical report of a typical period."

In 2021, the film industry continues to suffer from the covid-19 pandemic, and Chinese filmmakers are facing unprecedented difficulties. But on the other hand, when good works come out, audiences will return to the cinema.

In terms of marketing, the two super blockbusters "Chosin Lake" and "Hello, Li Huanying" have given confidence to the world film industry, and as a unique cultural and creative industry, long-term consumption characteristics are remarkable. Second, watching movies is no longer just for young people. Themes such as patriotic feelings, fatherhood, and maternal love can touch the emotions of middle-aged people and make them willing to enter the theater.

In the current film market, new and old companies dance together. According to the statistics of "2021 Road to Strong Movies", since the establishment of LeTV Pictures in 2011, this year is the tenth year that Internet companies have entered the film industry. Now, standing at the starting point of the next decade, the young generation of Internet companies such as Douyin, Kuaishou, B Station, and Bubble Mart and the leading companies of emerging tide play are once again focusing on the movie track.

In the chapter of financial theory, "The Road to 2021 Strong Movies" found that the film track is surging and the film and television industry has less money. From 2017 to 2020, the overall number of financing events in the film and television industry was 124, 83, 31 and 25, respectively, with the total financing amount of 19.463 billion yuan, 17.231 billion yuan, 1.476 billion yuan and 3.097 billion yuan, respectively. On the other hand, on November 15, the emergence of the Beijing Stock Exchange opened a new window for investment and financing for cultural enterprises. In general, like all industries related to the national economy and people's livelihood, the film and television culture industry has also ushered in a new development node. During the "14th Five-Year Plan" period, China's film industry is still in a period of important strategic opportunities, and there are new developments and changes in both opportunities and challenges.

Film is an important position in propaganda and ideological work, a literary and artistic form loved by the masses of the people, and an important symbol of the country's cultural soft power. The development and prosperity of the film industry is of great significance to promoting the construction of a socialist cultural power. Zhang Pimin said that at the critical moment of China's film transformation and upgrading, it is reasonable to gather the strength of all parties to promote common development, and look forward to the "Road to 2021 Strong Films" to bring new inspiration to filmmakers.

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