Zhongxin Jingwei, December 30 (Gao Boning) Recently, "Sam's new products off the shelves" and "Sam's withdrawal tide" have aroused heated discussions on the whole network. On the evening of December 29, Zhongxin Jingwei visited the Fushi Road store of Beijing Sam's Club, and the staff of the store membership office told Zhongxin Jingwei that there are usually customers who return their cards to the store, and the time period is relatively concentrated at the end of the year, but it has not felt a significant increase recently. The staff also said that they did not understand the online public opinion about the "Sam's Club Return Card".
Xinjiang commodity "out of stock"
Sam's Club is a wal-mart membership supermarket that entered the Chinese market in 1996 and has been developing for 25 years, building 36 stores in China.
As one of the first retailers to enter the membership track, Sam's Club was an early entrant to private labels. In 2000, the Member's Mark logo first appeared on the shelves of domestic Sam's Clubs. According to Walmart China's official website, Member's Mark currently includes about 700 kinds of goods, accounting for a large proportion of about 4,000 SKUs in Sam's Club, including many Internet celebrity products.
During the visit to sam's club, Zhongxin Jingwei did not find products originating in Xinjiang in the store, and several products such as Member's Mark Ruoqiang gray dates and Turpan raisins, which had appeared frequently on social media, were difficult to find.
At present, in its self-operated e-commerce platform Sam APP search, the pre-selection stage can see "Xinjiang cantaloupe" and "Xinjiang gray jujube" and other results, but can not actually find the goods. In the fresh fruit area of the Fushi Road store, the cantaloupe origin column still has the option of "Xinjiang", but the existing shelves are all from Hainan. In the dried fruit area, there is also no previous member's Mark's hot-selling products "Ruoqiang Gray Jujube" and "Hetian Junju", and another gray jujube with similar packaging is produced in Shenzhen, and one Jujube is produced in Ningxia Zhongwei.
Screenshots of the network
Photos of shelves of Beijing Sam's Club Fushi Road store on December 29. Photo by Gao Boning
Zhongxin Jingwei consulted a number of store staff about the transfer of related goods, and the other party said that they did not understand the situation, and one staff member said that the goods were arranged by the upper level.
Many places are now "returning card tide"
According to media reports, since December 25, jiangsu, Fujian and other places have seen a large number of Sam's members withdraw cards, the reason is because Sam's Club has removed all Xinjiang products.
It is reported that Sam's members are divided into two grades: ordinary members of 260 yuan / year and excellent members of 680 yuan / year. According to the Membership Charter, ordinary members who apply for a return card during the membership period can fully refund the membership fee for the current membership period, while elite members need to deduct the value of the equity used.
For the "wave of card withdrawal" of Sam's members that is hotly discussed on the Internet, Zhongxin Jingwei interviewed a consumer Wang Jia who returned his card at the Fushi Road store of Beijing Sam's Club on the 29th.
"There were not too many people who returned the card, and there were about seven or eight people when I went." Wang Jia said that usually only occasionally come to sam's club, today is specially to the physical store to return the card, but because of their own card opening channel for Jingdong, renewal method for Sam's Mini Program, according to the provisions of sam's club, can not return the card in the store. Inquiring about the complaints of the consumer service platform Black Cat can be seen that 21 of the 25 complaints received by Sam's Club in the past 3 days are related to the difficulty of returning the card and the slowness of the return of the card, which is similar to the situation encountered by Wang Jia.
"The store asked me to find the card opening channel, and finally I called Sam's customer service phone, looked for the serial number and business number of the order at that time, and asked me to wait for 7 to 10 working days." Wang Jia said that after this storm, he did not recommend that people he knew go to Sam again.
According to Walmart China's official website, in November 2021, the number of paid members of Sam's Club In China exceeded 4 million; in the third quarter of fiscal 2022, Sam's Club sales increased by 13.9%, membership revenue increased by 11.3%, achieving double-digit growth for five consecutive quarters. (Zhongxin Jingwei APP)
(At the request of the interviewee, Wang Jia is a pseudonym)