There are thousands of Shehong delicacies
Half of it has to be hidden in the market
It doesn't matter which horn you're hiding in
Foodies are never late
The delicacies we are exploring today
It is Wang Ji who is hiding in the Golden Dragon Market to tear the lotus leaf chicken
The stall is located in the middle of the Golden Dragon Market in the direction of Zi Ang Cheng
Adjacent to the Yellow Beef and Wellness Ingredients Restaurant
The whole chicken wrapped in a secret sauce is finely shredded, sprinkled with a dense layer of sesame seeds, soaked with two mysterious spices, and the clips are rotated in circles to make them a real finished product, packed, and carried home!
1
His lotus leaf chicken, I've been eating for 13 years!
At 8:30 a.m., the road was still a little slippery after a night of heavy rain, but there were already a lot of people waiting in line here.
One of the most eye-catching is a silver-haired grandmother, surnamed Liu, who is 75 years old this year.
"This lotus leaf chicken has been sold since he started, and we love to buy it and eat it. Now the grandchildren are at home on vacation, and if you buy half of them, the 3 people in the family can eat it at once. ”
In the morning, the weather was not very hot, but the grandmother kept fanning the wind with a fan between words.
"Our family lives near Meifeng Avenue, and we took a bus to buy it early in the morning."
So what is the charm of attracting a 75-year-old grandmother to buy a lotus leaf chicken by bus?
The hostess, Grandma Feng, believes that the most important thing is to maintain health and delicious. Pepper chicken is spicy, but lotus leaf chicken looks relatively light, and people who have not eaten it may think that it is tasteless.
The middle side dish is yam
In fact, the production of lotus leaf chicken needs to be prepared a day in advance, after multiple secret sauces are marinated for a certain period of time, seasonings, herbs and side dishes yam are put into the chicken belly, and finally steamed, and when sold, the chicken will be shredded and mixed into the secret sauce again.
Inverted juice
"After we had prepared the ingredients the day before, we had to get up in the middle of the night the next day, and the chicken had to be steamed to be fresh, and the customers who came early in the morning were still warm when they brought home the hand-torn chicken."
For the breed of chickens, The Feng family also did in-depth research, generally using hybrid chickens fed half grain and half feed, rich in nutritional value and moderate size, and then filtered and screened from the aspects of hair and feet.
And most of the hens, folk generally believe that people with colds eating roosters will aggravate the disease, although now the official confirmation that there is no impact between the two, but Feng Grandma in order to take precautions, or mainly hens.
2
Balance customer relationships with neighborhood relationships
In the chat, we learned that although Grandma Liu, who lives near Meifeng Avenue, crossed from the west of the city to the south of the city, it is not the farthest distance for those old patrons who love to eat.
Shehong's people who work in Chongqing, Chengdu, Mianyang and other places often come back for this delicacy.
Customer booking
"Those old customers have left my phone, usually contact me a day in advance, open the stall to tear them up, and when they arrive, they can be taken away, because we are rich in spices, and turning over the taste when eating will not have any impact."
Since customers are willing to come from afar, but the modern takeaway industry is developed, why not try to join the new situation?
"In the past, those takeaway platforms have come to look for many times, but if it is delivered, the selling price will increase a lot, almost a chicken will rise by more than 30 yuan, and we just started to think that it is not cost-effective from the customer side."
Unilaterally from the customer's point of view does not seem to be a long-term solution.
"But in recent years, there have been many merchants in the market, and for the sake of long-term consideration, we have also been a little shaken recently."
Catering should not only take into account its own development, but also combine the factors of the surrounding stores.
Similar prices, similar takeaway methods, everyone's customer relationship and neighborhood relations can be balanced development.
Nearby stores
3
Because the strength is there, never did the publicity!
As for the study of secret sauces, it goes back to 1998, when she had just married her husband Uncle Wang, and like most Shehong people, she left her hometown of Caobei to work in other provinces.
However, the severe motion sickness reaction made her unable to eat for several days in a row, and at the same time, she also had a swollen foot, which was painful.
A few years later, after consulting with their husbands, combined with the characteristics of Shehong people who love to eat and eat, they decided to start their own business - to make food.
During this period, they went to the field to investigate, initially the salt baked chicken in Guangdong, but in the actual study, they found that the pigment lemon yellow was too heavy, so they improved it.
Later, he went to Hubei to learn their lotus leaf chicken, and improved it according to customs and tastes and living habits.
"The lotus leaf chicken we eat in Hubei has to put sugar in it, and it tastes very dry, etc., and we have improved these aspects." Feng Explains.
In 2008, Wang Ji lotus leaf chicken was officially opened, the main business of lotus leaf chicken, pepper chicken, salt baked chicken, with good taste, the business has been good, about 40, 50 per day to sell.
At the same time as the business is booming, in order to facilitate the care of the elderly and children, The Feng family has gradually moved to Taihe Town to settle down.
But lotus leaf chicken is a cold cooked food after all, and the sales in winter are not particularly good.
Therefore, in 2017, Wang Ji's hand-torn lotus leaf chicken added the delicacy of duck in the soup, chicken and duck are common poultry, and the duck in the soup is spicy and hot, making up for the winter loss of Feng's family.
Duck in soup
"It is true that our ducks in the winter will sell better, and the hand-torn chicken will be more popular in the summer, but both are still sold all year round, and some restaurants will also order from us for birthday parties and wedding banquets."
Since ancient times, China has had the saying that "no chicken is not a banquet", because chicken has the meaning of "auspicious", the ancients said that chicken has "wen, martial, courageous, righteous, faith" five virtues and other meanings, plus Wang Ji's lotus leaf chicken has always been loved by everyone, restaurant ordering will also make sense.
Since the business is so good, has there been any publicity?
Feng Xiaowan confidently waved her hand: "I have never done publicity, it is all by word of mouth, and people who have eaten have brought friends, mainly in strength!" ”
Because of the strength, Wang Ji hand-torn lotus leaf chicken has never considered business problems, during the day Grandma out of the stall, uncle at home to prepare the next day's food, Grandma out of the stall, noon no customers, and then go to buy vegetables to cook lunch, in the morning endless stream of customers, Feng Grandma did not have time to leave until 12 noon.
4
Selling lotus leaf chicken also opened a share!
In fact, when I walked into the Golden Dragon Market, I found that there was also a stall at the door where Wang Ji tore lotus leaf chicken, the business was not particularly good, the young man who guarded the stall had been playing with mobile phones, and Xi Mei'er once suspected that it was pirated.
Share at the entrance of Golden Dragon Market
Feng Xiaoxiao smiled: "We are a family, the stallkeeper is my son, who used to work in other places, always eat takeaway, gain more than 20 pounds, this year we discussed letting him come back to open the apportionment." ”
Although the same signboard, those customers remember the stall, remember Feng, and remember the unique taste that Grandma personally mixed.
In terms of business, there is no need to worry, Grandma said that she is often busy to cook rice, with a few chicken legs in plastic bags on the side, originally planned to add food at noon, and finally came a wave of customers also bought it.
"It is true that the business has always been very good, no worries, only a little bit of worry, hahaha, the son is 26 this year, personal problems have not been solved, I have been more anxious, I hope that Xi Mei'er will help me summon the next, there are no fans of the right age!"
There are friends who like to eat lotus leaf chicken to grasp yo, there are thousands of miles to meet, the little brother and lotus leaf chicken are very good yo!
Aunt Feng's son
Pay attention to the western flood net
Go to the discovery with Xi Mei'er
Those delicacies