Near the end of the year, many people thought that Huawei's year of disasters and difficulties would pass so calmly, but they did not expect that a good news came at this time, and this news came from the Gree CEO "Miss Dong" that we are all familiar with. Dong Mingzhu announced that Gree will carry out in-depth cooperation with Huawei next year. The cooperation includes that Gree will entrust Huawei to design customized chips, and the two sides will carry out in-depth cooperation and exchanges in the field of technology.
Of course, the most concerned of them is Dong Mingzhu's announcement that next year Gree will be fully connected to the Hongmeng system, including mobile phones, smart home appliances, and even cars. Industry insiders said that if this cooperation can be reached, it is not only a transformation of Gree, but also affects the direction of the entire domestic home appliance company.
Gree's situation is very difficult
In recent years, Gree's life is not good, although as the leader in traditional home appliances, Gree has a deep foundation, but with the continuous passage of time, Gree more and more feel that the development is in trouble. The first is the continuous rise of competitors, so that Gree's market share continues to be eroded, Oaks, Haier, Midea and other home appliance giants can not be underestimated, the strength gap between everyone is very subtle, which makes Gree's competitive advantage is no longer obvious, and it is very difficult to always maintain the dominant power.
On the other hand, the new forces represented by Xiaomi and Huawei are promoting the continuous development of home appliances in the direction of intelligence, and at present, traditional home appliances are facing unprecedented challenges, and everyone understands that intelligence is the only way for the future development of the home appliance industry. Nowadays, Xiaomi and Huawei have been able to connect all home appliances with one mobile phone, and can control all the home appliances through the mobile phone, which is very advantageous in terms of both the use experience and the technical content.
Not only Gree, but also other traditional home appliance companies are also actively planning for intelligent and information transformation. But for these traditional home appliance companies, such a transformation is very difficult. After all, the intelligent technology mastered by these traditional home appliance companies is very limited. If you rely on your own strength, the transformation of these companies is very slow, and it may even be surpassed by "halfway out" companies such as Xiaomi and Huawei.
In this way, if you want to not lag behind in technology, the only way gree is to cooperate with technology companies, and Huawei is undoubtedly the best choice for Gree at present, after all, Hongmeng system is currently the most powerful Internet of Everything system in China, not only the compatibility is unmatched, but also almost no opponent in terms of stability and fluency. If you can cooperate with Huawei, you may be able to go one step faster than other companies in terms of intelligent transformation.
Gree mobile phone will be equipped with Hongmeng system
Since the advent of Gree mobile phone sales have not been optimistic, on the one hand, because Gree is indeed not particularly good at making mobile phones, resulting in the technology and quality of Gree mobile phones is indeed a gap with other mobile phones. On the other hand, Gree has no way to get rid of the inherent impression in the minds of consumers, few people are willing to believe that IKEA air conditioners can also do a good job of mobile phones, so the current Gree mobile phone has been tepid, and even many people think that Gree mobile phones have long been discontinued. In fact, Gree has never given up on the exploration of mobile phone business.
It's just that for a long time in the past, Gree has not thought of a way to solve the dilemma, and Gree's progress in the field of mobile phone technology is too slow to catch up with the pace of other mobile phone manufacturers. Now Dong Mingzhu hopes to be able to make Gree mobile phone equipped with Hongmeng system, so that it can make up for the technical deficiencies of Gree mobile phones through system advantages.
Gree mobile phone has always been the most criticized problem for users is the problem of power consumption, power consumption is too large will lead to a decrease in the endurance of Gree mobile phone, but also to bring serious heat to the mobile phone. Because the heat problem of Gree mobile phones has not been solved, many people joke that Gree mobile phones should be equipped with a Gree air conditioner. The key to the serious heating of the mobile phone is that the design of the mobile phone system is not reasonable enough, resulting in the power consumption control of the mobile phone is not in place, and finally these situations occur.
After the Hongmeng system is equipped, it can solve this problem well, and with Huawei as a partner, it can greatly change people's views on Gree mobile phones and get rid of stereotypes that are not professional enough in people's minds. After all, in the field of mobile phone manufacturing, Huawei has a strong strength.
summary
If Huawei and Gree can really reach a cooperation, it is undoubtedly a win-win situation for the two companies. For Huawei, Gree is a very high-quality partner, with the joining of Gree, Huawei can not only expand the camp of Hongmeng system more quickly, but also develop the smart home appliance industry more rapidly.
For Gree, Huawei's technology can help itself transform, get rid of the inherent impression of traditional home appliance manufacturers, and move rapidly in the direction of intelligence and informatization, so we should expect the two manufacturers to achieve cooperation as soon as possible.
The heavy official announcement of "Miss Dong" has brought us a piece of good news related to Hongmeng
Gree joined strongly, Dong Mingzhu clearly stated that the Hongmeng system was like a tiger