China's network technology on December 29, Xiaomi Group announced at the Xiaomi 12 series conference on the evening of the 28th that it will increase the R& D investment in the next 5 years from 50 billion to 100 billion yuan. Lei Jun, founder, chairman and CEO of Xiaomi Group, said that technology-oriented is one of the three iron laws that Xiaomi will never change. The high investment in real and solid is exchanged for the high efficiency and high output of self-developed technology, and the third-generation Xiaomi 12 series is the hardcore work of Xiaomi's self-developed technology.
Lei Jun, founder, chairman and CEO of Xiaomi Group
For example, the Xiaomi Mi 12 Pro will be the first to carry Xiaomi's self-developed "Xiaomi Surging P1" charging management chip, filling the technical gap of the industry's 120W single cell, breaking through the technical barrier that large batteries and fast charging above 100 watts cannot be taken into account, and increasing the battery life of the same capacity by 1 hour. The release of the surging P1 makes Xiaomi the first mobile phone manufacturer with a self-developed 100-watt fast charging chip.
At the image level, the Xiaomi Mi 12 series realizes mobile phone photography through the self-developed CyberFocus all-in-a-kind focusing image technology, and this technology is transplanted into the smartphone by the human vision tracking technology of the previously released bionic robot CyberDog.
In terms of display technology, Xiaomi Mi 12 Pro also debuted its self-developed intelligent dynamic refresh rate technology, which is Android's first sliding variable speed screen, benchmarking the ProMotion technology of the iPhone 13 Pro.
It is understood that two years ago, Xiaomi announced a five-year investment of 50 billion yuan in research and development plans, in 2021 alone millet research and development investment of about 13 billion yuan, the annual growth rate has exceeded 30%. This conference is also the first time that Xiaomi has double-sized and double-high-end co-hair after announcing the new goal of "winning the world's first place in three years" announced in August this year, and the first time it has officially proposed to benchmark Apple. In this regard, Lei Jun said: "According to this progress, the investment target is easy to complete. But this is far from enough, we have bigger dreams, and rice noodles have higher expectations for us. ”
In terms of configuration, both the Xiaomi Mi 12 and the Mi 12 Pro are equipped with a new generation of Snapdragon 8 flagship mobile platforms, both using the DisplayMate A+ certified flexible OLED flagship screen. The Xiaomi Mi 12 is priced at 3699 yuan, and the Xiaomi Mi 12 Pro is priced from 4699 yuan and will be officially launched on December 31 at 8 pm omni-channel.
The Xiaomi Mi 12 Pro is equipped with a 50 million three-camera camera
Xiaomi Group said that at present, Xiaomi is gradually exploring a practical breakthrough path for the high-quality rise of China's intelligent manufacturing enterprises: adhere to technology-oriented, solid hard investment in technological innovation, while doing horizontal ability output, feeding the growth of domestic supply chains. With the steady and high-end and global expansion of Xiaomi mobile phones, the steady and rapid rise of "Xiaomi Supply Chain" will also drive the growth of domestic supply chain enterprises, so as to have the strength to compete with Samsung, Apple and other international supply chains in the high-end market.