Yesterday evening, Xiaomi held a new product launch conference and officially released the Xiaomi Mi 12 series new machine and MIUI 13.
The Xiaomi Mi 12 series has three models, namely the Xiaomi Mi 12X, xiaomi mi 12, and mi 12 pro.
Regarding the configuration of these three new machines, the previous article has been described, and the unclear small partners can move: exquisite small screen, hardcore large screen, Xiaomi 12 officially released, from 3199 yuan, here will not be repeated.
It is worth noting that at the beginning of the press conference, Lei Jun, chairman and CEO of Xiaomi Group, took the stage to introduce the research and development of Millet, which said that in the past two years, Xiaomi research and development investment of nearly 22 billion yuan, the next five years of millet research and development investment will exceed 100 billion yuan.
Previously, Millet did not invest much in research and development, most of the use of supply chain, supplier technology, many people call Millet "without their own core technology of the assembly plant", but with millet become the world's third largest smart phone manufacturers, competition intensified and product homogenization is serious at the moment, millet wants to get greater results must have its own core technology, and want core technology, it must be a high amount of R & D investment.
In fact, it has been proved that the 22 billion yuan invested by Xiaomi is effective, such as the self-developed image processing ISP of the first Xiaomi MIX FOLD - Xiaomi Surging C1, and then the self-developed charging chip of the Xiaomi Mi 12Pro - Xiaomi Surging P1 are good proofs, in addition to many software-level research and development results.
It is believed that with the guarantee of "100 billion yuan of R&D investment in the next five years", Xiaomi will have more and more self-developed technologies, and the R & D funds are sufficient, which also makes Lei Jun have great pride, and at the press conference, he put forward a new goal for Xiaomi - officially benchmarking Apple, learning from Apple, and striving to become the world's largest smartphone manufacturer within three years.
Domestic mobile phone manufacturers benchmark Apple, want to become the world's largest smartphone manufacturers and are willing to work hard for it, which is a good thing, as to whether they can complete this goal, can only wait for time to prove, after all, three years is not long, a flash.
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