At the end of 2021, Xiaomi released the flagship Xiaomi 12 series, and the sales of the three new machines in China have been good for nearly 3 months. With the continuous development of Xiaomi in overseas markets, the Xiaomi Mi 12 series has also recently entered many countries around the world, including the United Kingdom, Germany, France, Spain, Italy, the Netherlands, as well as Thailand, Malaysia, Vietnam, the Philippines, etc., you can buy the new Xiaomi 12.
In order to allow global consumers to better understand the Xiaomi Mi 12 series, Xiaomi also specially chose to hold a new machine conference in the iconic cultural and artistic shrines of some countries. For example, the Eiffel Tower in Paris, the Cibeles Palace in Madrid, the Axica Club Center in Berlin, the ONDAZIONE ZEFFIRELLI Film Museum in Florence, etc. On overseas social platforms, the Xiaomi Mi 12 series has also attracted the attention and discussion of many netizens. Many European local retailers and mainstream operators have actively forwarded the release news of the Xiaomi Mi 12 series.
The hardware configuration of the overseas version of the Xiaomi 12 series is basically no different from the domestic version, which is also divided into three versions of Xiaomi 12 Pro, Xiaomi 12 and Xiaomi X, the first two are equipped with Qualcomm Snapdragon 888 processors, and the latter is equipped with Qualcomm Snapdragon 870 processors. Among them, the Xiaomi Mi 12 Pro is equipped with a 50 million pixel ultra-clear triple camera, built-in 4600mAh battery, support 120W wired fast charging and 50W wireless fast charging.
However, due to many factors such as tax rates, the overseas price of the Xiaomi Mi 12 series is much more expensive than that in China. The Xiaomi Mi 12 Pro starts at $999, equivalent to RMB 6366; Xiaomi Mi 12 starts at $749, equivalent to 4773 yuan; The Xiaomi Mi 12X starts at $649, or RMB 4,135.
Although the price is more expensive than in China, the Xiaomi Mi 12 series still has a high cost-effective advantage compared with Apple and Samsung mobile phones in the same period, especially in terms of image functions and fast charging. It has also received high praise from some overseas technology media. For example, German media ComputerBILD believes that "in terms of speed, feel and screen, Xiaomi can compete with the best mobile phones on the market, it is a real opponent of Samsung... There are all kinds of successful performances!"
It is worth mentioning that the hot sales of Xiaomi mobile phones in overseas markets have also been cashed out in the 2021 financial report just released by Xiaomi. Data show that Xiaomi's annual revenue reached 328.3 billion yuan, an increase of 33.5% year-on-year. Among them, the revenue of overseas markets was 163.6 billion yuan, an increase of 33.7% year-on-year, and it also accounted for nearly 50% of the total revenue. It is believed that with Xiaomi's deep cultivation of the global market, the proportion of revenue from overseas is also expected to further increase.