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Jinchang Street in Gusu District focuses on the creation of literary and artistic masterpieces, and creates a "golden" signboard for cultural prosperity in the new era

author:Information News

Recently, good news came from the award site of the 4th Suzhou Mass Culture "Stars Award", and the commentary drama "Renqiao", jointly created by the Gusu District Cultural Center and Jinchang Street, won the gold medal for performing arts works. The work takes the real story of the liberation of Suzhou as the background, through artistic processing and creation, interprets a touching scene of the people along the Grand Canal building a "human bridge" with their bodies and helping the SOLDIERs cross the river, vividly showing the deep fish and water between the military and the people.

"Since the beginning of this year, Jinchang Street has focused on the development of 'one center, two highlands, and one model' in Gusu District, with serving the people as the core, focusing on the construction of the Grand Canal cultural brand, focusing on the creation of literary and artistic masterpieces, accurately grasping the cultural needs of the masses in the process of building a modern cultural service system and promoting the implementation of cultural projects for the benefit of the people, adhering to high-quality cultural supply, enhancing residents' sense of cultural acquisition and happiness, and continuously enhancing the brand influence of 'Jinchang culture'." Yang Yue, secretary of the Party Working Committee of Jinchang Subdistrict, said.

101 literary and artistic teams were established

Culture infiltrates life and enriches the spiritual connotation of the masses

"Green rain and fog, silk bamboo, light smoke and flowing water peach blossom dock..." At the theme activity held in Jinchang Street this year to celebrate the 100th anniversary of the founding of the Communist Party of China, the song "Peach Blossom Dock" was performed to the public for the first time. Words rich in Jiangnan imagery, such as "silk bamboo", "picture screen" and "sencha", outlined a poetic and picturesque peach blossom dock wind object map for the audience. "This song shows the humanistic style of Jinchang, "Peach Blossom Wood", set against the background of the life story of Tang Yin, a historical and cultural celebrity in the jurisdiction, and integrates with the characteristics of Jiangnan to convey the elegant charm of Peach Blossom Wood." Jiang Chenhuan, deputy director of the Jinchang Street Cultural Station, said.

"A single flower is not spring, a hundred flowers bloom in the spring and fill the garden." Outstanding literary and artistic works, such as spring wind and rain, enrich and enhance the spiritual connotation of the masses. Jiang Chenhuan introduced that in recent years, relying on the profound historical and cultural accumulation, Jinchang Street has launched more than ten original literary and artistic masterpieces such as "Our New Year Painting", "Inspiring Light Boat" and "Blooming Jasmine", showing the cultural connotation of Jiangnan with literary and artistic works. While continuing to launch literary and artistic masterpieces, the street also focuses on creating a "hundred groups and a thousand shows" cultural benefit project, focusing on supporting and cultivating hundreds of outstanding grass-roots cultural and artistic teams in the jurisdiction, building a platform for display and exchange for the group cultural teams in the jurisdiction, prospering the cultural life of the masses, and "showing" the new face of the mass culture in the new era. At present, 101 literary and artistic teams have been established in Jinchang Street, which has truly formed a strong scale of "100 literary and artistic teams".

The good life of urban residents is also inseparable from the continuous supply of public cultural services. This year, the intangible cultural heritage into the community, the "Canal Stretches Shurun Jinchang" reading festival series of theme activities, Jiangnan Shengdi cultural heritage "imprint" folk craft exhibition... More and more cultural activities appear in the leisure life of residents in the jurisdiction of Jinchang Subdistrict. At the same time, Jinchang Street also extends its service tentacles by integrating multiple resources, and has successively introduced cultural fronts such as the Grand Canal Cultural Belt Research Institute and Liu Xiyao Studio to fully meet the diversified and multi-level public cultural services of residents. A few days ago, the "Reader's Small Station • Jiangnan Study" in the Middle Street Road community was also selected as the "Most Jiangnan Public Cultural Characteristic Space" in Suzhou. By innovating the new model of community cultural services, the public cultural characteristic space brings the "art is life" lifestyle to urban residents, leads the new trend of community cultural life, and makes the "last kilometer" of public cultural services become the "most beautiful kilometer" in the hearts of residents. "There is a 'high-value' reading space at the doorstep, and you can also participate in colorful cultural activities, and the life of the ancient city is becoming more and more attractive." Zhang Xiaorui, a resident of the Middle Street Road community in Jinchang Street, said.

8 "Gold Craftsmen" enterprises unveiled in "Rolling Immortals"

Culture empowers the industry and stimulates the innovation and development of enterprises

The culture of the Grand Canal has bred countless Gusu craftsmen who inherit traditional skills and promote the symbiosis and coexistence of intangible cultural heritage and their own brands. At the opening ceremony of the 2021 "Grand Canal Gusu Folk Culture Tourism Festival • Rolling Immortals" activity, Suzhou Embroidery Silk Co., Ltd., Suzhou Furnace Edge Yashe Artwork Co., Ltd., Silk Culture Development Co., Ltd., Suzhou Embroidery Research Institute, Suzhou Huangtianyuan Food Co., Ltd., Suzhou National Musical Instrument Factory No. 1 Factory, Lao Wannian Cultural Development Co., Ltd., Suzhou Leiyun ShangGuo Pharmaceutical Chain Store Co., Ltd. and other eight cultural enterprises in Jinchang Street, Gusu District, made a wonderful appearance as a "'Golden Craftsman' Enterprise" in Shilu Business Circle. "Being awarded the 'Golden Craftsman' Enterprise by Jinchang Street, I feel deeply responsible." Ye Liangliang, general manager of Suzhou Lei Yun Shang Sinopharm Chain Store Co., Ltd., said that he will inherit the essence, keep the integrity and innovation, polish the golden signboard, and carry forward the traditional Chinese medicine culture of wumen medicine.

Culture is the foundation, charm and advantage of the development of Gusu Ancient City. In recent years, Gusu District has accelerated the pace of accelerating the construction of a culturally strong district, actively promoted the high-quality development of regional culture, and done a solid job in brightening the "core" of a famous historical and cultural city. In Jinchang Street, Gusu District, a number of intangible cultural enterprises are active. From intangible cultural heritage skills, product production to brand building, these enterprises always adhere to the original intention, adhering to the ingenuity, through the design of packaging, communication and operation, to establish a brand, open the market, so that the inheritance of traditional handicrafts, in a richer form, the collision of traditional craftsmanship and new ideas can be seen everywhere. A number of "Made in Suzhou" intangible cultural innovation products have made people see the charm of Wudi culture.

Cultural innovation is the source of living water that stimulates the vitality of innovation and creation, and is the endogenous driving force for promoting industrial and economic development. Intangible cultural heritage is the golden sign of Suzhou culture and a valuable cultural resource of Gusu. Since the beginning of this year, the "Golden Craftsman" enterprises and many intangible cultural enterprises in the jurisdiction have infused the spirit of ingenuity in all aspects of the "Intangible Cultural Heritage" technology, product production and brand building in the industries of Su embroidery, weaving embroidery, traditional cake dumplings, Wumen traditional Chinese medicine, golden ancient method technology, Xuande furnace production, national musical instrument production, traditional costume production and other industries, and integrated the "intangible cultural heritage" inheritance into the innovative development of enterprises, and has gradually become a leader in the development of the industry. The ingenuity of many enterprises has played a positive role in promoting the prosperity and development of the economic development of the jurisdiction, accelerating the development of the cultural industry in the jurisdiction, promoting the integration of culture and tourism, improving the quality of the ancient city, and highlighting the influence of "Made in Suzhou" in the Shilu business district.

In recent years, Jinchang Street has also continuously increased the introduction of cultural and creative enterprises, and has introduced a number of cultural enterprises such as Silk Holding Space, Yibo Yunsu, Nine Colored Deer, and Butterfly Language Culture. The street also actively builds a benchmark cultural and creative park, including the Taohuawu Historical and Cultural Area, the "Blue Qilin" Cultural and Creative Industry Park, the Zhangmen Hotel Cultural and Creative Park, the Wedding Cultural and Creative Park, the Kujia Qingchuang Society, the Suzhou Huamao Cultural and Creative Center, etc., as a powerful carrier for the introduction and cultivation of cultural and creative enterprises, and promote the high-quality gathering and development of the cultural industry in the jurisdiction. Taohuawu Historical and Cultural Area is the largest ancient city protection project in Suzhou in recent years, and the block grasps the two major characteristics of Tang Yin and Taohuawu to build a business model that meets multi-level consumption. Among them, the Tang Yin Former Residence Cultural Area is mainly composed of several parts such as the ruins of Tang Yin's former residence, the Tang Yin Ancestral Hall, the "Intangible Cultural Heritage" Cultural Exhibition Hall, and the Cultural Industry Comprehensive Block, including functions such as Su Zuo craftsmanship and intangible cultural display, which have been basically completed.

370 back streets and alleys enhance "temperament"

Culture is integrated into the streets and alleys, showing the flow of Jiangnan wind

"The alley in front of Grandma's house is much more beautiful than before, and there are many ancient poems. My classmates and I walked in the alley in Hanfu, as if we had crossed over from ancient times, which was very poetic. Recently, Zhang Zihao from Dongzhong Experimental Primary School and his classmates dressed in Hanfu and tasted the poetic streets in the newly created Wang Xianma Lane. The wall of the ancient house in the alley is decorated with ancient poems, from Tang Yin's "Fengqiao Road outside the Jinchang Gate, Wanjia Moonlight Misty Smoke", to Du Xunhe's "Jun to Gu Su See, People Do Their Best pillow river", fully integrating jiangnan cultural poetry into the small scene of street culture, which greatly enhances the overall beauty of the alley.

The streets and alleys are the most representatives of Jiangnan culture. Since the beginning of this year, Jinchang Street has focused on the "purification" and "beautification" of 370 back streets and alleys in the jurisdiction, while dressing up the "appearance" of streets and alleys, planting cultural connotations, digging deep into the historical background of streets and alleys, and enhancing the "temperament" of streets and alleys. At the same time, the street excavated the celebrity deeds and stories of ancient houses scattered in the streets and alleys of the ancient city, and launched the audio albums of "The Legend of Tang Bohu", "The Sound of the Past and Present" Nan hao yousheng" and "The Ancient City Middle Street Is Fun and Leisurely", telling the stories of Suzhou celebrities and ancient houses in the form of sound, and spreading the cultural connotation of Jiangnan in a trendy way.

The charm of Wudi culture is not only hidden in the streets and alleys of ancient houses, but also reflected in the wind and logistics of the year. This year, Jinchang Street and Suzhou Daily Newspaper jointly launched the "Fengya Jinchang Festival Jiangnan" activity: in the Xiaoman Festival, invite citizens to walk into the time-honored "Lei Yunshang" and personally make sachets to dispel insects and cool off; during the summer solstice, organize children to follow old Suzhou to make authentic Suzhou-style mung bean soup and mung bean cakes; Bailu Festival, taking residents to go deep into the old vegetable market, looking for the "Water Eight Immortals" who are the most Suzhou people's "from time to time" food culture. In addition, Jinchang Street has also carried out a series of activities of "Canal Stretching, Splendid Golden" Grand Canal Culture, through the holding of "Canal People's Home" old objects collection activities, "Canal People's Home" old object exhibition, canal four seasons concert, to create "Elegant Jinchang • Shiyin Street alley" project and other activities, the Grand Canal Cultural Belt Jinchang section into a beautiful business card to show the canal culture. The "Fengya Jinchang Seeking Taste of Jiangnan" Street Vlog Competition launched by Street Innovation attracts more young people to pay attention to the ancient city, enter the ancient city, feel the Su-style life, continuously deepen the integration of Gusu cultural tourism, and promote the global tourism of the ancient city in the form of popular fashion. "Next, Jinchang Street will continue to base on its geographical advantages and contribute to the cultural strength of Jinchang to paint the 'Gusu Prosperous Map' in the new era." Wang Jing, deputy secretary of the party working committee of Jinchang Subdistrict, said.

Excerpted from the suzhou daily headline on december 27, 2021 reporter Hu Yujing correspondent Liu Ronghui

(Source: Gusu District People's Government website) [Submission, regional cooperation, please send a private message or send 3469887933 #qq.com within 24 hours to reply. 】

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