Whether it is the old domestic brand shining on the world stage; or the Forbidden City cultural creation, national treasures detonating the topic list; or the rise of national comics and national dramas, the "national tide" is becoming a new cultural favorite of young people.
As a new form of expressing their own feelings and cultural attitudes among young people at present, the "national tide" culture also provides a new way of thinking for car companies walking on the road of rejuvenation. As one of the earliest initiators of the concept of "national tide", as early as 2016, Roewe established the "national tide" automobile concept with the explosive product RX5, which is a Chinese wind with very innovative elements, and since then it has become one of the vanes of Chinese brand design through many products of Roewe.
After 5 years of development, the young products in the automobile market have become more and more vigorous, and more and more brands have begun to take the "national tide route". At this time, as a veteran, Roewe has once again become a pioneer in transformation, taking the lead in introducing guoman IP, integrating guochao products and guomao IP, with the intention of creating products that are more suitable for young people's preferences from multiple dimensions such as products and marketing.
On December 23, SAIC Roewe joined hands with Guochao Animation "Douluo Continent" to open the cross-border alliance of two major IP, and took this opportunity to launch a new Roewe RX5 MAX and a new Roewe RX5 eMAX model, the new car launched a total of 8 versions, the official price of 12.98-16.58 million yuan and 16.98-18.98 million yuan respectively.
At the product level, the new Roewe RX5 MAX has been upgraded in terms of internal and external design, intelligence, and powertrain. First of all, at the appearance level, it still adheres to the Roewe family oriental, righteous, reliable product image, the new front face design is integrated from top to bottom, the upper half of the contour line is subductive trend is obvious, and the lower half is horizontally and significantly stretched width, with hot stamp design and carbon fiber style trim, forming a very tense visual effect.
In terms of interior, the new Roewe RX5 MAX also reveals the caring side of young consumers to a large extent under the premise of ensuring a "sense of technology". The whole interior design adopts an integrated layout, and for the first time equipped with a double 12.3-inch large screen, and in order to make consumers more convenient in the use of the process, the bending angle of the new Roewe RX5 MAX screen is also extremely elaborate, after many tests and finally determined to be 6.3 °, so that the main driver can have the best visual and operating experience.
At the same time, even if the traditional physical buttons are cancelled in the car, it is still very intimate to add touch vibration feedback, using visual and tactile dual sense means to avoid the possibility of non-operation and misoperation. This design is combined with a new steering wheel and a mountain and river pattern electronic gear lever, so that the entire interior presents a simple and not simple wisdom technology aesthetic.
As the focus of this new model upgrade, the breakthrough of the new Roewe RX5 MAX in intelligence can be described as a "must-kill" for capturing young people. The Roselle intelligent cockpit system equipped with the new car can not only realize basic human-computer interaction, but also have the ability to actively think and evolve. At the hardware level, the new Roewe RX5 MAX is equipped with the most advanced car-grade chip, Qualcomm Snapdragon 8155 flagship chip, which is also currently using a 7nm process, lower power consumption, stronger performance, coupled with the strongest 8-core CPU of the same level, the chip computing power can reach 3.6 million times / s, bringing users a "one step faster" intelligent cockpit interaction experience.
Taking the intelligent voice interaction system that users pay the most attention to as an example, the new Roewe RX5 MAX is equipped with the industry's most advanced "cultivation AI semantics". It is the world's first 7-day self-evolving system, and the longer you spend with users, the more you can understand, learn faster, and learn more. Based on its world's largest semantic library and the world's leading deep language model system, it is called "the strongest in-vehicle voice in history". "This car has emotional intelligence and is very smart." After the experience, fans dressed in Tang San's coser in Douluo Continent pointed to the new Roewe RX5 MAX and said, "This is the equipment that can help Tang San become a god!" ”
Of course, in addition to the design and intelligent upgrades, in terms of power, the new generation of SAIC Roewe RX5 MAX has two power versions to choose from, namely 1.5T+6AT version and 2.0T+8AT version. Among them, the maximum power of the 1.5T engine is 133 kW and the peak torque is 285 Nm; the maximum power of the 2.0T engine is 170 kW, and the peak torque is 370 Nm. Judging from the data alone, such achievements have reached a mainstream level in the same level.
In the era of electrification transformation, such a "luxury" powertrain has also become an important way to please young people, and more importantly, the power of the new Roewe RX5 MAX is not a "flower shelf". In the actual measurement process, the new car achieved the best 100 km/h acceleration of 7.79s, and its best 100 km/h brake data was 36.38 m. Moreover, with the 3.0T green surging power and the second generation of HCD efficient intelligent electronic control, the new Roewe RX5 eMAX has achieved a fuel consumption of only 1.4L in 100 kilometers of comprehensive working conditions.