On December 23, the musical "Little Jack" will officially open its residency at ARK LIVE HOUSE in Lane 8 of the tide; the Shanghai Grand Theatre NEW BOX "Wisdom Theater" has prepared a pioneer experimental field for artists; and in Ruihong Tiandi Moon Bay, Happy Twist's "Crazy Barbershop" laughs and wins the audience; Asia Tower has four or five performances every night at the same time, lighting up the night of the performing arts world.
The new residency mode brought by the "New Space for Performing Arts" has made young, fashionable and cutting-edge artists and art works choose Shanghai. Open "shampoo shops" in commercial complexes, closer to ordinary consumers. Curious people pushed the door in, "Is there a real barber shop here?" More than half of the audience bought tickets through the "Dianping Network" and Alipay channels, rather than traditional ticketing websites.
Happy Twist "Crazy Barbershop"
"This means that the consumer group has changed," Wang Haigang, co-president of Happy Twist, CEO of Shanghai Happy Twist and chief producer of "Crazy Barbershop", said in an interview with this newspaper. The traditional thousand-person theater and the grand theater have entered the stock market, while the "new space performing arts" are entering the incremental market. Shanghai is building the "Asian Capital of Performing Arts", there are many promotions, the listing of new space for performing arts, Asia Tower, etc. are the first in Shanghai, and Shanghai's cultural and entertainment consumption has always ranked first in the country, "The new space residency has become a new track of happy twist, I hope that "Crazy Barbershop" can be stationed for three years." ”
Hongkou's century-old building has been transformed into a "new performing arts show". With the expectation of a better future, the Cultural Square walked into Lane 8, which is full of humanistic memories and fireworks, and presented "December 19, 2021" with a year-end special presentation, which lit up the winter Shanghai night sky with the light of art.
Scene of "December 19, 2021"
Immersive performances, small special concerts, Live shows, band performances, talk shows... Compared with traditional theaters, the performance forms of the new performing arts space are more flexible, and these small and medium-sized programs with sufficient atmosphere and strong interactivity are welcomed by the public audience, especially the young consumer groups, and meet the leisure and social needs of some people. Performing Arts New Space- the first "N+ performing arts" model in China, has successfully embarked on a cross-industry and multi-format development path through three years of experience exploration.
"Diversification, quality and personalization will become the next 'schedule'," said Zhang Xiaoding, general manager of the Shanghai Grand Theatre, adding that the new space for performing arts will become a breakthrough in exploring the development of multiple formats, which will help innovate operating models and performance projects.
Changsha Liuyanghe International IP Industry Center brings together the world's top IP and cultural and technological resources to create the country's first XR+ catering + performance theater - Borderless Art Center. In order to meet the diverse cultural and entertainment needs of the audience, borderless art center will introduce XR immersive dinner show, combining drama, food, interaction, surprise, touching, gathering time and night banquet to build a new cultural performing arts complex. The project will use 5G, XR and multimedia interactive technologies to break the boundaries of traditional art display and create a fully immersive offline + online display space. The introduction of well-known IP Hunan cuisine, while the audience watches high-level live performances, can also taste the unique local cuisine, feel the full sense of the immersive experience.
XR Immersive Dinner Show Reference Diagram
At present, the Borderless Art Center is undergoing intensive construction in the basement part, which covers an area of nearly 7,000 square meters, with a construction area of 6,524 square meters, a floor height of 24 meters, 716 pool seats, 8 private rooms, can accommodate 780 spectators while watching the performance while tasting food, is expected to receive more than 550,000 visitors per year. The semi-circular arc space design, the design sense of the shape is more unique, so that the space looks very flexible, with a full, soft, rounded feeling, to bring the audience a comfortable and comfortable cultural enjoyment.
Space design of the Borderless Art Center
Borderless Art Center Reference Schematic
The theater is a city's cultural "living room", but also a moving window, the epitome of a city's cultural construction. Here, we can dig into the cultural heritage of a city and gain an in-depth understanding of the quality of cultural life of a city. As a new cultural highland in changsha, borderless art center will inherit the spirit of cultural diversity, is committed to disseminating excellent traditional culture, creating a new cultural business card on the banks of the Liuyang River, lighting up the Xiangchu cultural identity, taking the spirit of innovation, international standards and cultural characteristics as the direction, while meeting the growing cultural needs of the people, actively exploring a new model of combining culture and science and technology, promoting traditional culture, and enhancing the self-confidence of Chinese science and technology culture.
Note: Some data source networks