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The first ten theaters in Shanghai hung a unified nameplate, and the performing arts world raised the vitality level of the neighborhood with the degree of identification

The first ten theaters in Shanghai hung a unified nameplate, and the performing arts world raised the vitality level of the neighborhood with the degree of identification

Yesterday, ten theater units, including the Shanghai Grand Theatre, Shanghai Concert Hall, Cultural Square, and Lincoln Jazz Shanghai Center, were the first to receive the Nameplate and Certificate of the Great World of Performing Arts. This shining nameplate is the recognition of the identity of the fixed performance venue in the three years since the establishment of the big world brand of performing arts, and it is also a consensus for the development of the core demonstration area to further enhance the influence and communication of the big world brand of performing arts and build the core demonstration area of the Asian capital of performing arts.

Yesterday, cadillac Shanghai Concert Hall took the lead in hanging the nameplate in a prominent position at the entrance of the audience outside the theater. Fang Liang, general manager of the concert hall, told reporters that the nameplate is not a "lifelong system", and the listed theaters will be more active in participating in various activities in the big world of performing arts, and play a role in enhancing the reputation and influence of the big world of performing arts.

The first ten theaters in Shanghai hung a unified nameplate, and the performing arts world raised the vitality level of the neighborhood with the degree of identification

Enhance the degree of identification and shape the performing arts highland

Festivals and exhibitions are held throughout the year, new performing arts spaces are blossoming everywhere, and world premieres are pouring in... In the vibrant neighborhood of the big world of performing arts, the big drama is stationed throughout the year, and the new model continues to give birth to new products and new styles for the integration of culture and tourism; the audience has drama every day, and it is not unusual for the audience to sit on the train, play "fly", and drag suitcases to watch the play; every actor has a play, excellent talents gather, and newcomers and rookies realize their dreams on the "first stage"; there are plays everywhere in the block, 25 professional theaters, and 46 "new spaces for performing arts" bring together various types of art performance forms.

"What is the big world of acting?" It is a performing arts cultural brand, or more precisely, it is a cultural experience of the citizens. Xu Yanqing, deputy director of the Publicity Department of the Huangpu District Party Committee and director of the District Culture and Tourism Bureau, said that the performing arts world connects the audience together through theaters, spaces and repertoire, and the importance of theaters and spaces is self-evident, "improving their identity can make it more convenient for citizens to access the theater space, and also allow the space subjects of the performing arts world to participate more actively in the construction of urban culture, providing citizens and tourists with a more colorful cultural supply."

As one of the most sought after performance venues for young people in the world of performing arts, the Asia Tower "Star Space" has contributed thousands of commercial performances to the world of performing arts every year from an idle office building to the building with the highest performance density in Shanghai and even the whole country. Behind the success of "Star Space" is the best proof that the performing arts world encourages more outstanding local original plays to come in, from the "dock" of haina to the "source" and even the "tide" of the cultural highland.

"In our audience, 40%-50% are aimed at the brands of the big world of performing arts, and in terms of resource sharing and audience gathering, the big world of performing arts plays an increasingly important platform role." Ruan Hao, the person in charge of "Star Space" and the general manager of Yahua Lake, revealed that this year, Star Space plans to double the existing small theater to create a scale of performances of more than 40 plays in the same period at the same time, and to incubate more outstanding domestic producers, actors and stage workers with "daily performance".

The first ten theaters in Shanghai hung a unified nameplate, and the performing arts world raised the vitality level of the neighborhood with the degree of identification

There are plays every day, there are plays throughout the year, climbing the "head of the show business tide"

A few days ago, in accordance with the standards of famous troupes, premiere launches and market word-of-mouth, Shanghai selected 394 key projects to compile and launch the 2022 "Performance Calendar", releasing the performance schedules of major theaters to the public in advance and enriching the cultural life of citizens. Among them, the performances in the performing arts world area account for 70%, including nearly 400 high-quality performance projects such as the dance drama "The Eternal Electric Wave", "Crested Ibis", the Guofeng Music Scene "Sea Life Folk Music", the Yue opera classic "Dream of the Red Chamber", "Liang Zhu", "West Chamber" and so on.

Yesterday, the reporter further learned that during the upcoming Spring Festival, the Shanghai Peking Opera House's New Year Peking Opera Concert, the one-legged play "Laughter of Shikumen", the shanghai ballet's classic version of the ballet "Swan Lake", the Shanghai Puppet Theater's Haipai multimedia shadow puppet play "Nine Colored Deer", and the Shanghai Chinese Orchestra's "Lantern Festival Concert" will be staged in the big world of performing arts, creating a cultural atmosphere of "drama every day and drama throughout the year".

Yesterday, the outstanding works of the first World Cultural and Creative Design Competition and the 2021 Performing Arts World Short Video Competition were displayed and awarded on the spot. The first World Cultural and Creative Design Competition for Performing Arts received a total of 120 entries from professional theaters, design companies, and enthusiastic audiences. The 2021 Performing Arts World Short Video Competition collects a total of 58 works, including rich records of theater life, storytelling stories, and real experiences of endless love for stages and performances. 、

Author: Tong Weijing

Edited by: Shang Hui

Editor-in-Charge: Wang Yan

*Wenhui exclusive manuscript, please indicate the source when reprinting.

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