"The chassis of our car is a high-end Million Dollar Luxury chassis, and its front suspension is a double wishbone independent suspension, and we see that many cars use McPherson suspension in order to reduce costs, and the driving experience is not good."
"I see that some cars still use 1.3L three-cylinder engines, the engine is at least four-cylinder, you buy a car do not buy three-cylinder, should be equipped with at least four, six, eight, twelve cylinders."
"Our mileage is basically three times that of a normal electric car, and it kills a lot of pure electric vehicles."
Yesterday, Huawei released a new high-end car brand AITO and the first model M5 at its new product launch conference, at which Huawei Yu Chengdong said that Huawei's first new car surpassed the Million Luxury Car in terms of appearance, price and design experience.
So, you saw the CEO's product explanation at the beginning. It is worth mentioning that the new car described by Yu Chengdong has a starting price of 250,000, a high-end model of 280,000, and a top-end model of 320,000.
Some people say that this is in line with the tone of Huawei's product dissemination, but this time it failed to arouse praise in the automotive circle, in fact, on the second day of the conference, Xiaokang Automobile stock fell to a halt, and big capital withdrew.
In the automotive circle, Huawei's first new car to ask the industry M5 product power is difficult to say, although Yu Chengdong uses a number of "Million Luxury Cars" to emphasize the product strength of his products, while saying how strong the configuration of his own products is, but in today's passenger car market, these configurations are not enough to show Huawei's strength.
For example, Yu Chengdong said that the Million Luxury car is equipped with "double wishbone independent suspension", which can be seen on the Model 3 from 250,000, and by the way, on the zero-run C11 priced at 150,000-200,000, it is also a front double wishbone independent suspension.
I think Yu Chengdong is wrong about the benchmark, and now slightly, even if the new energy vehicles that are a little more expensive are basically double wishbone front suspension.
Why? Traditional fuel vehicles with McPherson suspension, mainly most of the front space left for the engine, double wishbone this independent suspension occupies the volume, the use of the front double wishbone fuel car to need a larger size, the second to the pricing is indeed not low, only in this way can it be worth the engineer to develop.
All electric vehicles are stained with the light of no internal combustion engine, but this is not enough to explain that the chassis of electric vehicles with front double wishbone suspension is million-level.
Why don't you say 15-200,000 levels, after all, zero-run C11 is also such a suspension, if you just stay on the book parameters to say that the standard million level, then you can only say that Huawei is too young to build a car.
In addition, car manufacturing belongs to the technology-based industry, and it is far more important to do a good job than to guide consumption.
Yu Chengdong said that do not buy three cylinders, at least four cylinders, 6 cylinders, 8 cylinders, 12 cylinders must have, Huawei should first know why it entered the automotive industry, because the traditional way of making cars is opened, different technologies, enterprises in different directions, technologies can express their ideas in the automotive circle, make their own efforts.
Not allowing consumers to buy others and guiding consumers to buy themselves is not a reasonable marketing method.
The three-cylinder machine has its own shortcomings, but also has its own advantages, large torque, strong power generation capacity these advantages can not be rejected, the range extender power structure is the easiest to see the three-cylinder machine, a large number of Cars in Europe are also three-cylinder machine, a sentence was Yu Chengdong killed.
Is it appropriate?
Yu Chengdong said that Huawei's electric vehicle endurance is twice or even triple that of others, compared with other pure electric vehicles with its own range extender architecture, the endurance is twice that of the ideal ONE, and the battery life is not several times that of BYD DM-i.
All in all, Huawei's conference fully showed the image of a layman, which also shows that Huawei still has a lot of homework to do in the matter of building cars.
In a strict sense, the Sf5 product strength of Xilix is not weak, but Huawei lacks the potential of explosive models, the product is more replaceable, the same M5 sold is still the same, the design, positioning, product technology is not prominent, and the Huawei conference did not burst out too much technical highlights, a traditional range architecture, want to make the automotive industry pay, it is more difficult.
Always remember a word, the automotive industry, innovation is always more important than marketing, and this is an industry with a very heavy technical bottleneck, if you want to break the game in the automotive industry, you need senior engineers in the industry to do research and development day and night, Huawei is very hard, but not very hard in the automotive industry.
After all, it's just a newbie.