I kind of stabbed the Spring Wind Nest today...
Recently, the media broke the news about the price of QJMOTOR's four-cylinder cruise car Xiao 600, and it is reported that the price of this car is likely to be 56999 yuan.
This price is 3,000 yuan cheaper than the Huanglong 600 Cruise Edition, and it is also 1,000 yuan cheaper than the low price of 800MT, if this is the case, from the price alone, this car does have a little advantage over the other two, but will the masses buy it?
Or, do people who spend more than 50,000 yuan to buy a car really care about the difference of 3,000 yuan?
I don't think so, people who can buy a car at this price point may not often ride, but they are definitely not newbies, and everyone has their own understanding of the configuration and brand.
In terms of brand and product strength, Chunfeng and Benali are both the existence of hanging QJMOTOR.
Chunfeng's brand power needless to say, there is a state guest team blessing, the next has a joint venture with KTM, which is reasonable to be stronger than QJMOTOR. The 800MT itself is also a popular model, even the lowest 800MT, but also retains the electronic throttle, cruise and cornerING ABS function, which are out of reach of the Snap 600, so in the case of a small price difference, consumers are unlikely to choose the Snap 600.
As for the comparison between the Xiao 600 and the Huanglong 600 Cruise Edition, not to mention, of course, let me sell a pass first.
What do you think the advantages of the Huanglong 600 Cruise Edition over the Xiao 600 are?
Is it a configuration? Is the configuration of the Yellow Patrol higher than that of the Xiao 600?
No, the two cars from the photos of the motorcycle exhibition to see the configuration is basically the same, even the original tail box may be Shad's, as for the brakes, needless to say, the Brake Caliper of the Xiao 600 even has THE LOGO of BENELI...
Is it a brand? Does Benally sound more foreign than QJMOTOR?
The world is so big, Bernalie and QJMOTOR cut and messy relationship is basically known to domestic car friends, not to talk about who is not noble, who is more vulgar than whom.
Is the difference between the two of them the price?
Hey, you guessed it. The biggest difference between Xiao 600 and Huang Tour is really the difference in price. Of course, this difference can only be known to those who are ready to buy a car, you can go to the local Benali dealership to consult the price of the Yellow Patrol 600, more or less there will be some discounts (the situation in different regions is different, it is likely that you have no local discounts, and there are in other places).
Therefore, if the Xiao 600 still wants to be priced to 56999 yuan, then before the masses complain about this price, the dealer is likely to be uneven.
summary:
Considering that the Snapdragon 600 has not yet been officially released, I guess the pricing process of the Snapdragon 600 must be difficult and painful. In my humble opinion, the pricing of this car is twofold.
1, the pricing to go higher, in short, can not give QJMOTOR a share.
But the masses and dealers will not buy it, your configuration is not better than the spring breeze, but also to such a high price, this is not forcing dealers to find a way to deal with it?
2, the pricing takes the people-friendly route, such as 49999 yuan.
Earn less, generously admit that you are close to the people, and incidentally, you can also let friends who like four cylinders have more than one choice of four cylinder models, which I think is very good. What do you think?
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