While pastry industry trends are changing rapidly, even so, there are "longevity cookies" that have been loved by consumers for decades. Some capture the tastes of 3 generation consumers. Let's take a look at some of the stories behind these cookies, which have been built on a long history and have become best-selling goods.
◇ "Are you older than my grandmother?"
◇ "Older than my grandmother?" "The longest-lived cookie is refined yokan
The longest-serving confectionery on sale is "Yeonyang-gang". It was released in 1945 and has been 77 years old this year. Haetaeje also served the sweet potato flavor, the sweet potato flavor, and the crystal and flavor of the yeonyang-gang. In 2019, the ice cream "Yeonyang Gangba" was served using the sweetness of the red bean paste. The package is retro and adapted exactly like the existing Yeonyang-gang. At the time, Yeonyang Gangba generated sales of KRW 900 million within two months of launch
Among the snacks currently on sale, the longest-lived product is "refined yokan". The snack was launched in 1945 and has been on the market for 77 years this year. Haitai Fruit also introduced refined yokan sweet pumpkin flavor, sweet potato flavor, persimmon cake juice flavor. In 2019, in order to highlight the sweetness of the red bean paste, the ice cream "refining yokan ice cream" was also launched. The packaging is also vintage-inspired, just like the existing refined yokan. At that time, the sales of refined yokan ice cream reached 900 million won in only two months.
"Crown Sando" was released in 1956 under the name "Crown Soft Sand road", and it belongs to a grandmother who passed the 60th birthday. In the event that confectionery production facilities were not properly equipped immediately after the June 25th war, it was reported that the production of acidity began by developing our own technology to fill cream between biscuits. It was a hit enough for a confectionery dealer to wait in front of the factory for a night out and get the goods. After twisting the biscuits slightly to remove them, it was popular to lick the cream with your tongue.
"Crownsando", also launched in 1956 under the name "Crown Soft Sando", is a grandmother-level snack that has passed the age of flower nails. It is reported that after the end of the June 25 War, in the case of imperfect pastry production equipment, South Korea independently developed a machine to fill the middle of the biscuit with cream and began to produce Sando. It is said that at that time, this snack was so hot that the snack seller stayed up late in front of the factory to pick up the product. At that time, it was popular to lick/cream with the tongue after slightly unscrewing the biscuit.
In 1982, 30% (21 billion won) of Crown Confectionery's total sales (58.5 billion won) were accounted for by The Mountain. It is a steady seller that surpassed 10 billion sales in 2004 and generates sales of more than 20 billion won annually.
In 1982, 30% (21 billion won) of Crown's total sales (58.5 billion won) were Sando. In 2004, the sales volume of this product exceeded 10 billion, and it is a best-selling product with annual sales of more than 20 billion won and is growing.
CrownSando was once renamed and then found its original name again. It became "Crown Sand" in 1993, but it has been rewriting its original name for three years due to consumer backlash, according to sand's Japanese pronunciation.
Crownsando changed its name for a time, but later reverted to its original name. Because some people had accused "sando" of the name "sand" as a Japanese pronunciation, the product was renamed "Crown Sand" in 1993, but due to consumer opposition, it was changed back to its original name three years later and has been used ever since.
In 1999, the drama "National Hee", modeled after Crown Confectionery, was once again in its heyday. Kim Hye-so, a popular actor, also played the lead role. At this time, Sando more than doubled in sales year-on-year, and thanks to the drama, a new peanut sand named "National Hee Sands" has been released and sold to date. In 2016, sweet milk, strawberry cream cheese and chocolate vanilla flavors were released with mascarpone and cream cheese.
With the broadcast of the TV series "Juxi" modeled after the crown-made fruit in 1999, the product once again ushered in its heyday. The series starred popular actor Kim Hye-so. Sales of sando sandwich biscuits during this period increased by more than 2 times compared to the previous year, and thanks to the show, a new peanut sandwich biscuit called "Juxi Sand" was launched, which is still on sale today. In 2016, sweet milk with mascarbonne cheese and cream cheese, strawberry cream cheese, and chocolate vanilla flavored sandwich biscuits were also introduced.
Loved for more than 60 years, they are familiar to middle-aged people.
Whether it is refined yokan or Crown Sando, these products are loved by middle-aged and elderly people, and they are very familiar with the taste.
◇The "thug" series craze brought in by the singer rain. Shrimp can 50 won
◇ Singer Rain set off a "GANG" series boom... Shrimp strips have also sold for 50 won
Last year, annual sales of five "can" snacks, including shrimp cans, potato cans, onion cans, sweet potato cans, and corn cans, surpassed 100 billion won for the first time. Wackily, I saw the virtues of the singer Bee. As his music video "Can" became popular online, fans agreed that he would like to have a CF model of Nongshim 'Thug' confectioners who are just the same pronunciation. Nongshim accepted this and deposited the singer's rain as a shrimp can model.
Last year, annual sales of five "Gang" snacks, including shrimp strips, potato fries, onion strips, sweet potato fries, and corn strips, exceeded 100 billion won for the first time. Surprisingly, it's thanks to singer Rain. As his MV GANG became popular online, fans wanted him to endorse Nongshim's cookie ads with the same pronunciation and "GANG" in its name. Nongshim accepted this request and chose singer Rain as the spokesperson for shrimp strips.
These 'can lines' are usually middle-aged. The shrimp can was released in 1971. When shrimp cans hit, Nongshim released "Potato Cans", "Onion Cans", and "Sweet Potato Cans "(1973)". All are middle-aged. "Corn Can" was released in October 2019. It is the fifth "can" to come out in 47 years.
Most of these "Gang" series snacks belong to the "middle and middle-aged" (they have been on the market for forty or fifty years). Shrimp strips listed in 1971 are one of the big sisters. After the popularity of shrimp strips, Nongshim immediately launched "Potato Strips (1972)" and "Onion Strips (1973)" and "Sweet Potato Strips (1973)". All in middle age. "Corn strips" are old people who went on the market in October 2019. It is the fifth "GANG" launched after a gap of 47 years.
From the perspective of nongshim, which began as a ramen business, shrimp cans were the first confectionery made. At its launch in 1971, other confectioners mainly made biscuits and biscuits, but snacks such as shrimp cans were unfamiliar to consumers. At launch, a bag of shrimp cans was 50 won.
For Nongshim, which started its ramen business, shrimp noodles are the first biscuit products to be made. When it went public in 1971, other confectionery companies mainly produced biscuits or compressed biscuits, and snacks such as shrimp strips were said to be relatively unfamiliar to consumers at the time. At the time of listing, the price of a bag of shrimp strips was 50 won.
According to hana Financial Management Institute, a bag of shrimp cans sold for 100 won in the 1980s, 500 won in the 2000s, 800 won in 2010 and 1,300 won in 2020. It climbed 26 times in 50 years. The history of sweets alone is a way to guess the trend of rising prices in Korea.
According to the Asiana Institute of Financial Management, a bag of shrimp strips sold for 100 won in the 1980s, 500 won in the 2000s, 800 won in 2010, and 1,300 won in 2020. It has risen 26 times in 50 years. Just from the history of biscuits, we can infer the trend of rising prices in South Korea.
The unique naming of "can" is known as the idea of President Shin Chun-ho. His youngest daughter, Shin Yun-kyung, named her "Shrimp Can" because she mispronounced "Arirang" as a child. It is the origin of the word "can" in various snacks released in Korea.
It is reported that the unique name "Gang" was the idea of the late President Shin Chun-ho. His youngest daughter, Shin Yoon Kyung, mispronounces "Arirang" as "Ali Gang" when she was a child, hence the name "Saeugang". This is where the pronunciation of gang is given to the various snacks listed in South Korea.
◇ Reversing 'presbyopia sweets' choco pie. In Vietnam, it's a top-of-the-line climb.
◇ Reverse "old cookie" chocolate pie: Climb to the altar table in Vietnam
Some people will be the first to think of Orion 'Choco Pie' as an old confection. These sweets are younger than you think. It was released in 1974 and has not yet finished 50 years. Nowadays, it is in its second heyday as a "Korean sweets". It is especially popular in Southeast Asia for its high-quality sweets, making it a popular confectionery food in Vietnam and other places. In Russia, it is also said that choco pie was once used instead of currency.
When it comes to old cookies, the first thing that comes to mind is the "chocolate pie" of Hollyo. In fact, this snack is younger than expected. This product was launched in 1974 and is not yet 50 years old. Recently, chocolate pie has ushered in its second heyday as a "Hallyu cookie". In particular, the product is a high-grade biscuit in Southeast Asia, which is very popular and has become a sacrificial food in Vietnam and other places. Some people joke that Russia once used chocolate pie instead of currency.
The choco pie is originally launched by Orion, but is being launched by almost all confectionery companies in Korea, including Lotte Confectionery, Haetaeje, and Crown Confectionery. In the past, Orion (then Oriental Confectionery) filed a lawsuit against Lotte Confectionery seeking the cancellation of trademark registration, but it lost. Choco Pie is a common name for chocolate-applied confectionery with marshmallows in bread confectionery.
Although the original of this chocolate pie is Hollywood, rakuten fruit, haetai fruit, crown fruit, etc., almost all korean pastry companies have launched products under the same or similar names. In the past, Hollyo (at that time) filed a lawsuit against Lotte Fruit to cancel the trademark registration, but it ended in failure. Because "chocolate pie refers to the common name for cookies that add marshmallows to bread biscuits and coat them with chocolate."
In 1995, Orion changed the official name of Choco Pie to Choco Pie Chung to differentiate itself. Choco Pie is an Orion product that comes to mind when it comes to 'jung'.
Since then, in 1995, Hollyo changed the official name of chocolate pie to "chocolate pie - love" to seek differentiation. The chocolate pie that comes to mind when it comes to "love" is the product of Hollywood.
Key vocabulary
비스킷 【Name】 Cookies
맏언니【Name】Big sister
늦둥이【Name】Lao Laizi
물가 【Noun】Price
마쉬멜로우【Name】Marshmallow
Emphasis on grammar
1.-Or
Connect the endings. Connect two or more actions or states and select only one of them. It is equivalent to the Chinese "or", "or".
On weekends, you meet friends or watch movies.
Meet up with friends or go to the movies on weekends.
Singing or listening to music makes you feel good.
Listen to songs or listen to music in a good mood.
2.Depending on [-)
Qualified: Followed by nouns.
General idea: Indicates that the latter item is subject to the constraints of the previous item and changes with the change of the previous item.
Depending on the restaurant, the taste of the cold color varies slightly.
The taste of cold noodles is also somewhat different in different restaurants.
The mood seems to vary depending on the weather.
Different weather, the mood also becomes different.