At the 2021 BMW Family Banquet, Dr. Wei Lande, President and CEO of BMW Brilliance, played a Beethoven's "Fifth Symphony" with a guzheng.
The instruments and tunes coexist harmoniously and complement each other. Just like BMW's development in China in the past 20 years, it resonates with China at the same frequency and creates a win-win situation.
In China, for China
BMW's China story dates back to 1994. That year, BMW officially entered the Chinese market.
The first year of the new century is also a critical juncture. In December 2001, after a long period of tug-of-war and negotiations, China successfully joined the World Trade Organization. Since then, China's reform and opening up has entered a new stage, and the WTO has become a truly global organization. Less than two years later, BMW Group and Brilliance Group formed the first joint venture car company since China's accession to the WTO. Since then, BMW has embarked on a historical journey in the vast Chinese market and written a strong mark in the history of China's automotive industry.
Throw in the peach, repay it with Qiong Yao. China offers BMW a broad space for development, and BMW has also made great contributions to Chinese customers, China's auto industry and Local Construction in China.
BMW has contributed to Chinese customers. In the past 20 years since its establishment, BMW Brilliance has successively produced traditional fuel and new energy models such as 1 series, 3 series, 5 series, X1, X2, X3, iX3, etc., and brought high-end models such as 7 series, 8 series, X5 and X7 to China, meeting the consumption upgrade needs of Chinese customers with the rapid economic development.
Since 1994, BMW has served more than 6 million Chinese customers, and China has become BMW's largest market in the world. According to statistics, in the first three quarters of 2021, one for every three cars of the BMW Group will be delivered to Chinese customers.
At the same time, BMW is increasingly focusing on the needs of Chinese customers. Mr. Gao Le, President and CEO of BMW Group Greater China, said that we have comprehensively upgraded the "China Strategy 2025" and will continue to implement the "China First" principle and fully consider the expectations and needs of Chinese customers.
BMW has contributed to China's automotive industry. At the beginning of this year, China proposed to "adhere to common prosperity, take the improvement of people's livelihood and well-being and promote social equity as the fundamental starting point and foothold for the development of social security, so that the fruits of reform and development can benefit all the people more and more fairly." ”
As a global enterprise with the same frequency and win-win situation with China, the BMW Group has taken the lead on the road of common prosperity. To date, BMW's 10 business entities in China have provided high-quality jobs to nearly 25,000 people.
BMW's contribution to China's automotive industry is also reflected in the supply chain. At present, BMW works with more than 460 local suppliers to screen a large number of suppliers that meet global standards. Among them, BMW Brilliance is one of the earliest customers in the Ningde era, and the latter has now become a world-renowned power battery supplier.
BMW has also contributed to the development of local areas in China. Since 2010, BMW Brilliance's production base has received a total investment of more than 73 billion yuan. At present, BMW Brilliance's Shenyang base has two OEMs in Dadong and Tiexi, a powertrain plant and a research and development center, which is the largest production base of bmw group in the world.
The BMW Group's continuous expansion of production capacity and sales volume has contributed to the huge tax revenue of Shenyang. According to the data, BMW Brilliance has become the largest taxpayer in Shenyang for 15 consecutive years, paying 38 billion yuan in taxes in 2020 alone. BMW Brilliance is not only a resounding business card of Shenyang, but also a real promoter of urban development.
BMW's contribution to China's local construction does not stop at taxation, but forms a deep sense of identity and responsibility. Dr. Wei Lande, President and CEO of BMW Brilliance, said frankly that Shenyang is our home, China is our home, and we have a responsibility to make this place more livable.
Same frequency resonance, create a win-win situation
Over the past 20 years, BMW and China have resonated with the same frequency and created a win-win situation, and both sides have made achievements that have attracted the attention of the world and their peers. In 2020, China's GDP exceeded US$14.72 trillion, ranking second largest in the world. Some predict that China's total economic output will surpass the United States in 2028 to become the world's largest economy. At the same time, bmw group's total sales in China in 2020 reached 777,400 vehicles, setting a sales record for 27 years, and successfully defending the champion of Chinese luxury brand sales that year.
However, scale and volume are not the whole pursuit of China and BMW. As a world power with historical responsibilities and global responsibilities, China has put forward the values of a community with a shared future for mankind, proceeding from the well-being of all mankind. In pursuing China's interests, we should take into account the legitimate concerns of other countries and promote the common development of all countries in the pursuit of China's development.
Under the macro guidance of the values of the community of shared future for mankind, China has for the first time clarified the timetable for carbon peaking and carbon neutrality in 2021. China has solemnly pledged before the world to achieve carbon peaking by 2030 and carbon neutrality by 2060.
For more than 20 years, BMW has been resonating with China at the same frequency, and this time there is no exception. Dr. Peter, Global Finance Director of the BMW Group, said that now that China is unswervingly promoting high-quality growth and advocating a circular economy, China is the best choice and best partner in BMW's transformation to electrification, digitalization and sustainable development.
The BMW Group announced that by 2023, it plans to launch 13 pure electric models in the Chinese market, covering almost all market segments at present. By 2025, 25% of BMW and MINI models sold in China will be pure electric models.
The large-scale electrification transformation gives BMW the confidence and confidence to make a commitment to the world. The BMW Group announced an upgraded sustainability target to reduce the average full-life cycle carbon emissions by 40% by 2030 compared to 2019 (previously by a third). At the same time, BMW will publish the results of carbon reduction in the annual financial report, which is under the supervision of the Carbon Reduction Initiative.
In addition to resonating with China, BMW is also working hand in hand with Chinese innovation forces. In 2015, the BMW Group established the "BMW Startup Garage", whose main function is to find high-potential startups around the world, match their solutions with the needs of BMW's business units, and aim to become a bridge gateway to help startups enter the automotive market and help BMW's various business segments access to cutting-edge technologies.
In China, BMW provides Chinese start-ups with the top development platform and first-class global resources in the automotive industry through systematic selection and incubation work, helping young Chinese enterprises to combine advanced innovative technologies with the future development needs of the automotive industry and promote the commercial application of innovative technologies.
Over the past 20 years, BMW has achieved extraordinary results in China, creating a model of Sino-German cooperation. When you ask Mr. Gao Le about the secret of success, he will tell you that "cooperation is the key to moving towards a common goal, working with local governments, Chinese innovation forces, partners, users, fans and media, to develop synergistically and firmly with China." ”
Chinese customers, China's automotive industry and Local Construction in China have proven BMW's worth. Standing at the starting point of the new era, BMW continues to adhere to customer-centric, sustainable development and co-frequency resonance with China, Sino-German cooperation is entering a new chapter, and the "symphony" of China's rejuvenation and BMW transformation is being slowly played.