Hongqi has completed the overall sales of 261,470 vehicles in the first 11 months of this year, although it is a certain distance from the previously set sales target of 400,000 vehicles, but it is also a success to achieve positive growth under the background of the lack of cores in the entire industry, and it has surpassed lexus in the first camp of the second line. Next year The Red Flag will move on and even one day achieve its goal of surpassing the BBA. In order to enhance the overall competitiveness of the brand, Hongqi is also constantly improving its product layout. From the information that has been exposed so far, Hongqi will have three blockbuster models pushed into the market next year.
The first model comes from Hongqi's top L series LS7, the car is positioned in the price of large SUV is expected to reach the level of one million, in the design is still a classic family style, alpine waterfall grille aura is powerful, the middle is an iconic touch of red, the whole vehicle line is very strong with a strong sense of strength, the through-style taillight details are handled more distinctively, and do not fall into the cliché. In terms of core power, the car is expected to be equipped with an independently developed 4.0T V8 twin-turbo engine, with a maximum power of 485KW and a peak torque of 850 Nm, and will also be equipped with an air suspension system, which is quite the style of the Chinese version of Cullinan at the product level.
The second model is positioned as an MPV, which is also Hongqi's first MPV model. At present, the specific name has not been announced, but from the road test photos to see the positioning of the new car is also not low, although the height of camouflage, but the design is still very recognizable, the overall shape is square, is the design style of the typical business MPV, the length of the car reaches more than 5 meters, larger than the Elfa will be larger, and in addition to the 7-seat version, it will also provide a 4-seat version, which should be very high in the internal configuration and seat specifications. The core power will use a power combination of 2.0T+8AT. Hongqi's planned annual production capacity is 20,000 vehicles, which is not a small number for high-end luxury MPV to achieve this sales.
The third model is named H6, and from the spy photos, the shape of the front of the car is very similar to the H9, but the lights seem to be a new fishbone style, and it is expected that the appearance will be younger and sportier than the H9. The interior is completely renewed, the vertical suspension screen is the first time on the Hongqi brand, the dashboard is also full LCD processing, and the scientific and technological atmosphere is very good. Its positioning and price are expected to be higher than the current H5, and perhaps the starting price will be closer to the mainstream joint venture B-class models such as Accord and Camry, and it is likely to undertake the task of brand volume.
In fact, from the perspective of traditional luxury brands, the current red flag is no less important in the hearts of many consumers than the Ashkenazi BBA. Carefully analyzing the sales of Hongqi products, in addition to the H5 winning the market at a relatively close price, H9 and HS5 are not cheap, especially the starting price of H9 reached 309,800 yuan, but the sales of more than 36,800 vehicles in the first 11 months were better than Volvo S90 Cadillac CT6 and other models. And it is worth mentioning that Hongqi currently has almost no discounts on all products in the terminal, and does not exchange price for volume like BBA, not only the recognition of the model by consumers, but also the recognition of the brand operation model. With the addition of three new cars next year, the brand image is expected to be further improved, and Hongqi will go further away from the BBA.