In the era when Nokia mobile phones were popular in the Chinese market, I rarely saw anyone giving mobile phones a film and shell. Even after Nokia launched a "semi-smart" large-screen mobile phone equipped with a Symbian system, it is rare for anyone to give the phone a film and a shell.
When the Android system and iOS system became mainstream, I found that many people started a new phone, the first thing to do was to apply the film and shell, and then start to experience the performance of the phone.
Especially when Apple's iPhone is selling well in the Chinese market, people's "attention" to the iPhone that has been bought can be said to have reached a new height.
In other words, for a considerable number of people, the newly purchased iPhone must be filmed with a shell. At the same time, in the early days, the attitude towards the iPhone can be described as "afraid of falling, afraid of bumping".
All in all, the newly bought iPhone should be filmed with a shell, and it is quite cherished when using it every day. But then I found an interesting phenomenon: after a period of use of the new iPhone, the user will become indifferent. Further, the iPhone with no shell, paste or not film does not matter at all, good feel is king.
So, what is the reason behind this phenomenon? Actually, it's worth exploring. Later, after some thought, I finally figured it out. The newly bought iPhone should be filmed with a shell, and it does not matter after a period of time, there are two reasons.
First, users' demand for new iPhones will transition from a boom period to a plateau.
Usually, before starting a new iPhone, people will determine their needs, budgets, etc. Then, a new iPhone will be selected according to the actual situation. In this state, it directly means that in the early stage of the new iPhone, the user's demand is in a strong period. Based on this, it will produce behavior that is very precious to the iPhone.
However, after a period of use (such as a year), because the user's demand for the iPhone is gradually declining, it will eventually enter a stable period, so whether the iPhone is filmed with a shell is not the most important thing at all. On the contrary, whether the iPhone is smooth and whether the battery life can be maintained at a relatively stable level is more concerned by the user.
Second, the "life cycle" that the iPhone has will make people have different cognitions at different stages.
In general, the life cycle of an iPhone is about three years; in fact, the average person's iPhone can be used for five years. This process, in fact, reflects the "life cycle" of the iPhone.
Imagine that a newly acquired iPhone, its "life cycle" in the hands of users has just begun to calculate, and users will naturally cherish it. After a period of time, as the "life cycle" of the iPhone gradually shortens, the user's attitude towards it will also change from attention to the state of indifference. This is the law, and it is also true, and this is the so-called attention that is formatted.
In other words, the new iPhone can get the attention of the user is higher, and the attention it obtains will decrease over time, or even be formatted. This phenomenon is especially pronounced in the fast-paced lifestyle.
In summary, it is the two reasons why the newly bought iPhone should be filmed with a shell, and it does not matter after a period of time. Of course, there may be some factors that I did not think of, and everyone can speak freely and discuss together.