In the next three years, at least 500 new stores will be added

On December 22, Zheng Weixin, a reporter from the Economic Observation Network, announced that it is expected to add at least 500 new stores in the next three years, from the existing thousand stores to about 1500 stores, and differentiate the operation of the north and south markets.

At the same time, Yabu will set up a second management headquarters in Shanghai and implement the "dual headquarters" in Beijing and Shanghai. "This is not simply to expand the office area, but the group will launch a development strategy of 'eastward expansion and southward expansion'." He Guangqi, founder and chairman of the group, said that in the next step, the group will vigorously explore the southern market, including regional layout in the eastern coastal cities, the Yangtze River Delta, the Greater Bay Area, and the central provinces.

The reason for choosing the southern market, "from the perspective of revenue growth, stores in Wuhan, Changsha, Kunming, Guangzhou, Wuxi and other cities are in the forefront, all of which are southern super-first-tier, new first-tier and core cities, which shows that sipping and breastfeeding are competitive in the southern market." He Guangqi said that the stores of "going south" will gradually open up, Shanghai, Guangzhou, Shenzhen and other super first-tier cities are the main battlefields of the first batch of layouts, and the new first-tier and second-tier cities are the second batch of main battlefields, and then expand to the northwest and southwest regions.

He Guangqi stressed that in the location of stores in the southern market, "we will not open stores for the sake of opening stores, and ensure that every store opened is profitable."

For the northern and southern markets, sipping and breastfeeding will adopt a differentiated approach.

Sipping will launch a new store design in the Southern Market. He Guangqi introduced that since sipping and feeding is a small Taiwanese hot pot, the group's design team has been inspecting Taiwan for several months, and has visited almost 100 internet celebrity stores in Taiwan, including catering, bakeries, milk tea shops, clothing stores, hotels and other industries.

Taking the products as an example, He Guangqi said that the best products sold in the northern market are sesame sauce and mutton, while shacha sauce and beef are very popular in the southern market. In the next step, around the differences between the consumer markets in the north and the south, sipping will launch new products in the southern market.

In He Guangqi's view, the scale of the southern catering market is very large, and it is almost a brand new battlefield for sipping and feeding, and the future development prospects are unlimited.

At the same time, sipping and feeding launched the "golden soup sauerkraut pot" pot bottom and floating hippopotamus balls, gold leaf fish roe balls and other new products, the relevant person in charge said that these new products are prepared for nearly half a year, sipping and feeding and pouring R & D team has been merged and opened, the annual research and development of new products up to nearly a thousand, but the launch of the market accounted for only 5% to 10%.

In addition, the membership system of many brands of Sipping Group, such as Sipping And Feeding, Xiangzhuo, Tea Rice Tea, and Sipping Food, is being opened, and the new system is expected to be officially launched next year.