Although 2021 has not yet completely passed, we can basically be sure that this will be the most brilliant year for Chinese brands in the past few decades.
According to the statistics of the Association, from January to November this year, the market share of Chinese brands has reached 40.8%, the highest level in the past year, and more than 5 percentage points higher than the same period in previous years. From 38.5% in the beginning of this year, to 43% in the third quarter, and then to more than 45% in October and November, this trend seems to let us see the hope of "breaking half" of the market share of Chinese brands.
Of course, the reason for the macro factors cannot be excluded from the performance of Chinese brands, but I feel that the reason is that they are constantly challenging themselves and have the courage to differentiate themselves.
For example, when foreign brands are still hesitant about the pure electric route, many Chinese brands have spent huge sums of money to create an exclusive platform for pure electricity; when foreign brands are still trying to reduce the oil time consumption with the weak mix of 48V, many Chinese brands have developed a hybrid special gearbox, which greatly reduces the energy consumption level of the oil truck;
Even in the traditional oil car market, even in the 100,000 yuan car market that is almost monopolized by foreign brands, Chinese brands are trying to make something different, such as making ordinary family cars into sports cars that young people like, and perhaps we can call them "performance cars".
Who doesn't have a dream of a performance car!?
The performance cars mentioned here do not mean that they can be born for the track as properly as GTI and TYPE-R, but that they can give you some driving pleasure on the basis of family cars, so that the original boring transportation needs can be upgraded to the mental needs that can burn adrenaline. Most importantly, their price is cheap and does not increase the burden of young people buying a car.
There is still a certain threshold for creating this kind of "performance wind", after all, those who can buy a car for driving pleasure are not ordinary consumers, many are car fans. Perhaps because of this, there are not many cars in this style, and you can count five fingers when you come and go - the former has a shadow leopard and MG 6, and the latter has Si Haoyao.
For Si Haoyao, everyone may be a little strange, because the listing time is relatively short - this year's Chengdu Auto Show was unveiled, officially listed at the Guangzhou Auto Show, priced at 9.88-13.48 million yuan, and the behavior is relatively low-key, but it is undeniable that it is definitely a sincere work in the sports car market.
Take the "genuine" modified car,
No longer afraid of traffic police checking cards
I think everyone is like me, buying a "performance car" at this price point, the first thing in the picture is what it looks like, especially the low-key design style like Si Haoyao.
Unlike the air intake grille that occupies the entire front face of shadow leopard and MG 6, the most conspicuous thing about Si Haoyao's front face is the four horizontal bars that run through it left and right - led strips that can connect the left and right daytime running lights, protective bars of the same color as the body, decorative strips with carbon fiber patterns, and front lips dyed red to optimize aerodynamics.
Although Si Haoyao's entire front face was "blocked" by four bars, it could not cover its large mouth like a tiger, so that this front face revealed a looming domineering spirit, just like the Doomsday Warrior wearing a heavy mask, leaving only a pair of murderous eyes to make you shudder.
Officials called this front face "X-array sword blade grille with dark armor bar shape". This name, such a design style is in the middle of the 80s, 90s old boys under the nostalgia: children living in that era, who have not yet had a mecha dream. Don't hide from you, when I saw Si Haoyao's front face, I immediately thought of the Murphy style in "Robocop".
Although Si Haoyao as a whole can give people a feeling of low lying and wide body, its height to width ratio is actually not low, going to 0.81, much higher than the Shadow Leopard's 0.77 and MG's 0.79. Where did Si Haoyao's feeling of lying low and wide body come from? Come to the side, maybe you can find the answer.
Si Haoyao adopted a relatively rare large slipback shape derived from a coupe at the same level, and the roof line began to decline sharply after passing the B-pillar. Although the roof line of most A-class cars will decline after passing the B-pillar, it will basically have a more obvious downward trend until the head of the rear passenger, so the shape of its sedan can be clearly seen.
It is okay for a coupe to make a big slipback shape, after all, those consumers are looking at its driving performance, not the space in the rear. But Si Haoyao can't do it, its first identity is a family car. In order to ensure the head space of the rear, Si Haoyao can only design the car higher, and even hollow out the roof of the rear car to ensure the practicality of the family car.
The feeling of a low body and a wide body is left to the design to deal with.
As you can see, its front face has four conspicuous horizontal bars running through the left and right, and even the five lenses in the headlights are arranged in a straight line, the purpose is to widen the visual effect of the entire front face; and in addition to a sharp waist line in a swooping posture, there is also a large 18-inch wheel hub, which can create a low lying effect of the whole car.
18-inch wheels, Si Haoyao from the configuration of 118,800 began to do the standard, even the lowest configuration also has a 17-inch wheels - for the sake of modeling, Si Haoyao laid down the blood.
The hatchback trunk can not only facilitate the handling of large objects, but also bring out the design style of the coupe, killing two birds with one stone.
In addition to the overall feeling, Si Haoyao also gives you a full "performance wind" in the details: the original customized sports kit, 360-degree diversion bracketing, rotary blade tail... These kits are not a sample goods, but can really play a certain aerodynamic role - Si Haoyao's vehicle wind resistance coefficient can reach 0.26.
Most importantly, Si Haoyao can also give you the exhaust sound of the original factory in the track mode, giving you a full range of performance experience from the visual and auditory point of view. It can be said that Si Haoyao has not left you much room for modification, and the original car is a modified car, which is extremely important for young consumers.
Consumption upgrading is not necessarily to buy a more expensive and luxurious car, but also to buy a more personalized car. For today's young people, the latter is the most important, after all, they all want to be different, they all want to be the most beautiful boy on the street, but the domestic control of the modification is very strict - even if it is not caught, it is inevitable to remove all the modifications when they are exempted from inspection for six years. If the new car can give you the taste of modification in the original state, it will save you a lot of trouble.
One foot on the accelerator down,
You will find that it is not simple
Although we have spent a lot of time discussing the appearance of Si Haoyao above, this does not mean that it is a product, but it can only be said that its appearance is really outstanding. In fact, in terms of performance, Si Haoyao also has many killer skills, the most dazzling of which is its motivation.
Power is not important to these hundreds of thousands of sports cars. After all, people who buy these "performance cars" are unlikely to get off the track often, and the most direct handling pleasure that can be felt daily is the throttle. And the motivation is like a deposit, consumers can not use, but must manage enough.
On the output of the engine, in the current field of 100,000-class cars, if Si Haoyao dares to recognize the second, it is estimated that no one dares to recognize the first.
Like most competitors at this price point, Si Haoyao still uses a conventional displacement engine of 1.5T, but its maximum power can go to 135kW, the maximum torque can go to 300Nm, and the liter power and liter torque reach 90kW/L and 200Nm/L respectively. What is this level?
Just now we mentioned the Shadow Leopard and MG 6, the power of these two models is already very powerful in the same level, but it is still inferior to Si Haoyao. Among them, the most powerful MG 6 has a maximum power of 133kW and a maximum torque of 285Nm, which is still a lot of gaps compared with Si Haoyao.
If Si Haoyao is placed in a joint venture to compare, its data is even more outstanding. For example, Honda, which has the title of "buying an engine to send a car", has the strongest 1.5T in the Civic, the maximum power is only 130kW, and the maximum torque is as low as 220Nm; the 1.4T used by the Volkswagen Golf, although the displacement is different from Si Haoyao, can be seen in the conversion into liter power and liter torque - 78kW/L and 173Nm/L.
Of course, the power is not strong, you can not just look at the engine, but also depends on how it matches the gearbox. This dimension is honestly difficult to quantify directly, but some clues can still be seen from two numbers - "zero hundred acceleration" and 100 kilometers of comprehensive fuel consumption.
Both of these, Si Haoyao has a very good performance, of which the "Zero Hundred Acceleration" time is only 7.6 seconds, which properly outperforms most opponents of the same level, such as 8.6 seconds of golf, 8.6 seconds of Civic, 8.9 seconds of Fox... It can be seen that although Si Haoyao is positioning a family car, he has caught up with the acceleration level of the small steel cannon.
At the same time as such a strong power erupted, Si Haoyao's comprehensive fuel consumption of 100 kilometers was only 6.98L. It's hard for me to tell you directly what the fuel consumption level is, because it is very confident in adopting the WLTC condition that is closer to the actual consumer use scenario, and most of the models on the market are still only slightly off the ground NEDC condition. But even in terms of NEDC conditions, its performance is not bad, after all, MG 6 is only 6.2L/100km level.
From the most direct acceleration performance, Si Haoyao does not lose the identity of "performance car", but in terms of fuel consumption, it also has the economic benefits of family cars, and Si Haoyao can well meet consumers.
Smart technology armed to the teeth
In fact, the best thing Chinese brands are good at is the intelligent configuration. If we want to give Si Haoyao a tone, we can probably say that in these "performance cars", Si Haoyao's intelligence level is one of the best.
In terms of intelligent driving, Yao is equipped with 12 ultrasonic radars, a front-facing millimeter-wave radar, two built-in BSD radars and 4 weekly HD cameras, as well as an intelligent driver assistance camera. Armed to the teeth of the detector, Yao has L2 level driving assistance capabilities, LDW, LKA, BSD, ACC, AEB, RCW, RCW, APA and other functions are not at all.
It is undeniable that many of the above functions are available to many competitors of the same level, after all, the L2 level driver assistance system is no longer a rare thing. However, it is still quite difficult to find APA fully automatic parking function at a price of 100,000 yuan, because it has relatively high requirements for equipment, requiring 360 ° or even 540 ° surround perception, so the cost required is also relatively high.
Also with super perception ability, Si Haoyao can stop in harsh scenes such as heavy rain, night, slopes, narrow lanes, etc., so that the scenes that the old driver also feels embarrassed become a breeze.
In terms of smart cockpits, Si Haoyao also did not treat consumers badly: iFLYTEK 3. X version of intelligent voice interaction system, real-time online map, online music, online video, Huawei intelligent ecological cloud, 64-color atmosphere light, wireless charging, CSS child monitoring, remote control... Si Haoyao has everything, and most importantly, it is also equipped with a rare full-scene digital key on the market, whether it is a mobile phone or an NFC card can be opened.
It is undeniable that today's automobile industry has developed to a fairly mature stage, it is not difficult to build a car, so in recent years, many new car-making forces have emerged, but to create a car that young people like, it is not so simple, you not only have to be good enough, but also better than people's families, create different things.
In order to create a product that young people like, Sihao did a lot of data research and in-depth contact, spent a full 15 months, visited 30 cities, and had in-depth exchanges with nearly 500 accurate users, and finally created what Sihaoyao looks like today.
Sometimes, the so-called sincere work is not to see how cost-effective and how much space there is, but also to see how well he knows you.
Text | Male
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm