Recently, consumers who pay attention to new energy vehicles have noticed that many new energy vehicle sales consultants will prompt when communicating, "Due to the decline in subsidies, the price will increase after December." Is this really the case?
What is subsidy decline?
Before understanding the price increase caused by the decline in subsidies, let's first understand what is a new energy subsidy.
Regarding the subsidy decline, in fact, according to the "Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles" jointly issued by the four ministries and commissions of the state in April 2020, the subsidy standards from 2020 to 2022 will be reduced by 10%, 20% and 30% respectively on the basis of the previous year.
The new energy subsidy in 2021 is divided into pure electricity subsidy and plug-in hybrid subsidy, pure electric model endurance is less than 400km and greater than or equal to 300km subsidy of 13,000 yuan, greater than or equal to 400km subsidy of 18,000 yuan, and pure electric mileage of more than 50km (NEDC endurance) plug-in hybrid model subsidy of 0.68 million yuan.
If the slope 30% algorithm is followed, in 2022, the subsidy for private pure electric vehicles with a mileage of more than 300 kilometers will be reduced by 3,900-5,400 yuan; plug-in hybrid passenger cars (including range extenders) (NEDC working range ≥50) will be reduced by 2,040 yuan.
It is worth mentioning that at present, the new energy subsidies are mainly issued by the state finance to the manufacturers of subsidies (commonly known as "national subsidies"), while the local finances issue subsidies to dealers or consumers (commonly known as "land subsidies"). According to the promotion policy of new energy vehicles, the local compensation has long been cancelled, but the relevant practitioners will still use the title of national supplement.
As a result, we will often see many new energy vehicle sales personnel saying that "the country makes up for the slope and should be decided as soon as possible."
How did the brand react?
Since the national supplement is aimed at the manufacturer, the first to react is also the manufacturer.
The fastest response among manufacturers was Tesla, as early as the end of November, according to the subsidy standards in 2022, the price of the rear-wheel drive version of the Model 3 and Model Y was raised by 4,752 yuan. Therefore, after the price increase, the Model 3 rear-wheel drive version is priced at 255,652 yuan, and the Model Y rear-wheel drive version is priced at 280,752 yuan, and the expected pick-up time is also adjusted to the first quarter of 2022.
Weilai also reacted quickly, and in November, Weilai officials said that they could still enjoy the 2021 state subsidy before 24:00 on November 13. However, in December, Weilai said that due to the delay in the delivery of the overall order due to the upgrading of the production line, coupled with the further decline of subsidies in 2022 and other factors, it will continue the 2021 national subsidy policy, pay a deposit before December 31, 2021, and still use the 2021 policy before March 31, 2022.
Although Xiaopeng did not increase the guidance price of the new car, it reduced the corresponding car purchase rights and increased the price in disguise. On December 13, the car purchase rights of the three cars on sale began to be reduced, of which the car purchase rights of Xiaopeng P7 may be reduced by up to 15,000 yuan, the reason is also the decline of new energy state subsidies.
In addition to some new car-making brands that have clearly stated that they will adjust prices according to the decline of subsidies, many traditional car companies have also followed suit. Faw-Volkswagen, for example, also said that after January 1, 2022, the ID.CROZZ model will raise the price according to subsidies.
However, the reporter visited BYD and other brands of 4S stores, and the sales consultant said that "at present, we have not received a notice from the manufacturer, and it is uncertain whether there will be a price adjustment next year."
The same is in accordance with the subsidy policy to adjust the price, why different brands will have different response times. The person in charge of the new energy department of a traditional car company told reporters that "it is certain that the national subsidy will be refunded, but the specific subsidy policy next year has not yet come out, so we are still waiting." At present, many brands have terminal discounts, even if the subsidies decline, it is not so obvious to shrink the discount."
Regarding the time difference between different brands, the person in charge also introduced, "The time to apply for the national supplement is based on the time when the vehicle is licensed, and it often takes time to sort out the information on the license, so some brands will close in advance to ensure that the information is reported before December 31."
Liu Dong, the regional manager of a new energy vehicle company, said bluntly that it is difficult to increase prices, "In addition to Tesla's best-selling brands, many brands dare not rise." Sales said that the slope will also be in the order, and then next year, it is estimated that many brands will market with 'subsidies I will not retreat', 'let the consumer benefit' and so on."
What happens after the slope is receded?
According to the data, the cumulative wholesale volume of new energy passenger vehicles in the country reached 2.807 million in the first 11 months of this year, with a penetration rate of 15.0%, which has entered an explosive period of development compared with previous years. The rapid growth of new energy vehicles also shows that new energy vehicles have a certain endogenous power and do not completely need to rely on policies. It can also be seen from the rapid growth of sales of new energy models in some non-restricted cities.
According to the current policy, next year is also the last year of new energy subsidies. It is foreseeable that when the policy drive represented by subsidies is transformed into a market driver, the development of the new energy vehicle market will be more healthy and orderly, and the curve overtaking will be truly realized.
As for whether to sign an order in the last few days of the end of the year, it is recommended that it should also be viewed according to the needs of individual cars. Don't ignore the actual car effect because of the rush policy.
Xiaoxiang Morning News reporter Hu Xiong
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