For young people, the most convenient way to realize a luxury car dream is to start a luxury brand compact model. In the BBA, the popularity of the three models of Mercedes-Benz A-Class, BMW 1 Series, and Audi A3 is very good, and it is also the first choice for most young consumers to buy a car. Under the premise that the product strength is almost the same, the most influential purchase decision may be the terminal discount of the vehicle.
Recently, Xiaobian found that in the terminal market, mercedes-benz A-class discounts are very large. The following is a summary of the terminal discounts in Beijing, Tianjin, Shanghai and Guangzhou. After understanding, I found that especially in Beijing, the mercedes-benz A-class has a maximum discount of 92,000, in other words, you can get the Mercedes-Benz A-class at the lowest of 139,800, even if it is a top-end model, the naked car price is only 184,800 yuan, which is really quite cost-effective.
From the perspective of product strength, the Mercedes-Benz A-Class is indeed a model that people "love and hate". In terms of design, no matter at what level, this must be the advantage of the Mercedes-Benz brand.
The Mercedes-Benz A-Class long wheelbase version is not only a domestic model, it is also a special chinese car. For the word "special offering", it is actually worth investigating. On the one hand, it will indeed make some changes to the preferences of domestic consumers. For example, its body size, compared with the overseas version of the length of 60mm, the vehicle wheelbase of 2789mm, which has reached the standard of the previous medium-sized car, but also further protect the car seat space.
On the other hand, many people feel that China's special models are inevitably "favored over the other" in terms of power and configuration, which is not friendly to domestic consumers. For example, in terms of power, the vehicle is equipped with a 1.3T four-cylinder engine, compared with the BMW 1 Series 1.5T three-cylinder engine / 2.0T four-cylinder engine and audi A3's 1.4T, it is indeed impossible to get a hand, especially the A180 is not currently in the overseas market, and the high-end 2.0TA220, A 250 and four-wheel drive versions of the car have not been launched in the Chinese market.
But then again, for many consumers who buy a Mercedes-Benz A-class, the performance of the 1.3T engine is not important, as long as the appearance of the vehicle is high enough, the space is spacious enough, and the standard of the big Ben is "trench" enough, maybe it is enough. Especially nowadays, Mercedes-Benz A-class has a lot of preferential treatment in the terminal market, which will be more tempting for consumers. What do you think?
Edit=Lin Jing
Producer = Luo Zuxing